TourismPub Date : 2024-05-13DOI: 10.37741/t.72.3.3
Kettrin Farias Bem Maracajá, A. F. Chim-Miki, Rui Augusto da Costa
{"title":"Status of Coopetition in Wine Tourism Research","authors":"Kettrin Farias Bem Maracajá, A. F. Chim-Miki, Rui Augusto da Costa","doi":"10.37741/t.72.3.3","DOIUrl":"https://doi.org/10.37741/t.72.3.3","url":null,"abstract":"Coopetition plays a central role in the tourism and wine sector interplay, but there is a literature gap about the state-of-art on wine tourism coopetition. Our research aims to structure the knowledge status on wine tourism coopetition from the core research dimensions and the future trends indicated by the researchers. We answered four questions: What is the current coopetition research in wine tourism? Who are the prominent scholars? How are themes and authors correlated? What are the motivations and trends of the wine tourism coopetition? We conducted a bibliometric study using multiple techniques: Historiography, Correspondence Analysis, Thematic Relevance, and Development Matrix. Additionally, we performed a Content analysis to identify the motivations for Coopetition. Key results showed four cluster themes on this topic: Wine segmentation studies, Tourism experience studies, Studies of sustainability of wine tourism, and new theories to study wine tourism. We synthesized the dimensions and motivations of Coopetition as context, process, and results. Theoretical and practical implications showed Coopetition as a mostly unintentional process in the wine industry related to territorial synergy, interdependence, complementarity, and strategic fit. It is a broad intersectoral interplay that covers many industries. However, wine tourism coopetition should become a planned strategy to improve outcomes.","PeriodicalId":46641,"journal":{"name":"Tourism","volume":null,"pages":null},"PeriodicalIF":1.7,"publicationDate":"2024-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140985681","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
TourismPub Date : 2024-05-13DOI: 10.37741/t.72.3.10
S. Almeida, Stanislav Ivanov
{"title":"Generative\u0000AI in Hotel Marketing","authors":"S. Almeida, Stanislav Ivanov","doi":"10.37741/t.72.3.10","DOIUrl":"https://doi.org/10.37741/t.72.3.10","url":null,"abstract":"This paper verifies the capacity of generative AI (ChatGPT in particular) to design a marketing strategy for a hotel by using the example of a 5-star property in the centre of Lisbon. The indicative solutions and reflexive tactics suggested by Dwivedi et al. (2023) were used to develop the prompts based on which ChatGPT designed the hotel's marketing strategy. The proposed approach incorporates the marketing mix elements, including digital marketing tips, the competitive set definition, a name for a marketing campaign, a logo, identification of an appropriate partner and suggested cross-selling actions. This is one of the first attempts to utilise generative AI to design a marketing strategy for a product/service. The findings of this research verify the previous assumption that ChatGPT can write it!","PeriodicalId":46641,"journal":{"name":"Tourism","volume":null,"pages":null},"PeriodicalIF":1.7,"publicationDate":"2024-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140982541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}