精神旅游动因对精神旅游消费影响的建模

IF 2 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism Pub Date : 2023-07-04 DOI:10.37741/t.71.3.13

Shekhar Asthana, Marco Valeri

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引用次数: 1

摘要

本文旨在研究精神旅游激励因素对精神旅游消费的影响。向印度所有地区的受访者分发了一份结构化问卷，这些受访者要么是在旅游业工作的游客，要么是学术专家。问卷的可靠性和有效性得到了充分的证实。结构方程建模（SEM）使用Smart PLS软件对数据进行分析。研究结果表明，一个有动力的游客有大约91%的机会进行精神旅游。因此，精神旅游消费是游客精神水平、精神旅游营销、游客在规划中的角色、游客的心理状态、利益相关者的行为、游客人口统计和目的地吸引力的函数。利益相关者认为，目的地吸引力反映在当地社区的参与度、目的地的可负担性、基础设施、可达性和景点类型上。该研究建议扩大规模，以纳入新冠肺炎的影响，并探索疫情后精神旅游发展的可能性。

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Modelling the Effect of Spiritual Tourism Motivators on Spiritual Tourism Consumption

This paper aims to study the influence of spiritual tourism motivators on spiritual tourism consumption. A structured questionnaire was distributed to respondents in all regions of India who are either tourists working in the tourism industry or academic experts. The reliability and validity of the questionnaire were duly confirmed. Structural equation modelling (SEM) uses Smart PLS software to analyse the data. The findings suggest that a motivated tourist has an approximately ninety-one per cent chance of undertaking spiritual tourism. Thus, spiritual tourism consumption is a function of tourists' spiritual level, marketing of spiritual tourism, tourist role in planning, psychological state of tourist, stakeholder's behaviour, tourist demographics, and destination attractiveness. The stakeholders perceive that destination attractiveness is reflected in local community participation, affordability of destination, infrastructure, accessibility, and types of attractions present. The study proposes an extension of the scale to incorporate the impact of COVID-19 and explore possibilities for spiritual tourism development post-pandemic.

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来源期刊

Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

3.10

自引率

17.60%

发文量

审稿时长

24 weeks

期刊介绍： Journal TOURISM is an international academic and professional quarterly which welcomes articles on various aspects of travel and tourism. Th e journal emphasises the broadness and interrelatedness of the tourism sector. Manuscripts submitted to the Journal can be processed quickly if they are prepared according to the following guidelines. Manuscripts will be returned to the author with a set of instructions if they are not submitted according to our style guide. No contribution will be accepted which has been published elsewhere, unless it is specifi cally invited or agreed by the Editor.