{"title":"Relational Dynamics between Customer Engagement, Brand Experience, and Customer Loyalty: An Empirical Investigation","authors":"Aaleya Rasool, F. A. Shah, M. Tanveer","doi":"10.1080/15332861.2021.1889818","DOIUrl":"https://doi.org/10.1080/15332861.2021.1889818","url":null,"abstract":"Abstract Despite the paramount importance of work on customer engagement and brand experience, there is a vital research gap regarding inspecting the relational dynamics between these constructs across the contexts, principally in the setting of banking industry. This study, therefore, aims to foster the understanding of engagement and experience in bettering banks’ ties with their customers so that a sustained loyal customer base is developed and managed over time. Toward the end, this study also investigates gender’s moderating role on the proposed relationships. This research work has emphasized various important customer engagement and brand experience issues and their inferences, which may be very supportive in formulating the strategies essential for the growth of the retail banking sector.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2021-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2021.1889818","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43188718","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
I. Khan, Zahid Hameed, S. Khan, Safeer Ullah Khan, Muhammad T. Khan
{"title":"Exploring the Effects of Culture on Acceptance of Online Banking: A Comparative Study of Pakistan and Turkey by Using the Extended UTAUT Model","authors":"I. Khan, Zahid Hameed, S. Khan, Safeer Ullah Khan, Muhammad T. Khan","doi":"10.1080/15332861.2021.1882749","DOIUrl":"https://doi.org/10.1080/15332861.2021.1882749","url":null,"abstract":"Abstract This study investigates and compares online banking (OB) acceptance in the cultures of Pakistan and Turkey by employing the unified theory of acceptance and use of technology (UTAUT2) integrated with perceived credibility to predict customers’ behavioral intentions (BI) and their usage of online banking. This study further investigates the moderation influence of five cultural dimensions on customers’ usage behavior (UB). Using an online survey, data were collected through a questionnaire from 322 bank customers in Pakistan and 405 in Turkey. Structural equation modeling through Smart-PLS was used to analyze relationships among the constructs. Our analysis shows that performance expectancy (PE), hedonic motivation, habit (HT), and perceived credibility (PC) are determinants of OB acceptance in Pakistan, whereas PE, social influence, price value, HT, and PC are the factors affecting Turkish bank customer intentions. Results of the cultural moderators show that collectivism and long-term/short-term orientation affect customers’ UB in Pakistan while uncertainty avoidance, power distance, and masculinity/femininity moderate the UB of Turkish customers. Our findings provide new insights for developing online banking in both countries.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2021-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2021.1882749","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47652090","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Fluctuating Attitudes and Behaviors of Customers toward Online Shopping in Times of Emergency: The Case of Kuwait during the COVID-19 Pandemic","authors":"Rashed Alhaimer","doi":"10.1080/15332861.2021.1882758","DOIUrl":"https://doi.org/10.1080/15332861.2021.1882758","url":null,"abstract":"Abstract This study investigates the various risk factors that alter online shopping behavior in Kuwait, during the COVID-19 pandemic. Online questionnaires were distributed through various social media platforms. Overall, 385 responses were collected via online questionnaire, and the data were analyzed using AMOS 21 for the purpose of structural equation modeling. The findings show that risk susceptibility, risk severity, and risk of formal penalties positively affect consumers’ online buying attitude in Kuwait, whereas product risk, financial risk, and non-delivery risk show no significant effect. Convenience risk is the only factor that negatively affects attitudes. Further, we find a new path wherein formal penalties imposed on those who break the lockdown rules can directly and positively affect consumer behavior toward online shopping during the pandemic. We show that factors that affect the attitude and behavior of users toward online shopping in normal non-emergency times, vary from those during emergency times.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2021-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2021.1882758","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47093790","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Christopher P. Furner, John R. Drake, Robert A. Zinko, E. Kisling
{"title":"Online Review Antecedents of Trust, Purchase, and Recommendation Intention: A Simulation-Based Experiment for Hotels and AirBnBs","authors":"Christopher P. Furner, John R. Drake, Robert A. Zinko, E. Kisling","doi":"10.1080/15332861.2020.1870342","DOIUrl":"https://doi.org/10.1080/15332861.2020.1870342","url":null,"abstract":"Although the influence of trust on purchase intention is well studied in e-commerce, the emergence and rapid growth of the sharing economy has renewed the relevance of this relationship. Though the...","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2021-01-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2020.1870342","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47866599","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Electronic Banking Service Quality: Perception of Customers in the Greater Accra Region of Ghana","authors":"Joseph Emmanuel Tetteh","doi":"10.1080/15332861.2020.1870340","DOIUrl":"https://doi.org/10.1080/15332861.2020.1870340","url":null,"abstract":"Abstract The purpose of this study is to examine the impact of electronic banking service quality (SQ) on customer satisfaction (CS) and customer loyalty (CL). It also sought to compare differences between SQ delivery of domestic and foreign origin banks operating in the Greater Accra Region of Ghana. Structural equation modeling (SEM) was employed to investigate the relationships between the dimensions of electronic banking SQ, CS and CL. In addition, the Wilcoxon-Mann-Whitney test was also conducted to establish the differences in electronic banking SQ between local banks and foreign banks. The results show that, all four dimensions of SQ, namely convenience, ease of use, accessibility, and affordability were found to be significant positive drivers of CS. The study also found that CS fully mediates the relationship between all four electronic banking SQ dimensions and CL. Additionally, the study reports that on average foreign origin banks deliver better electronic banking SQ to their customers than domestic banks. Domestic banks should invest more in improving electronic banking SQ to drive CS, CL and ultimately firm performance. The findings of this study reinforce literature on the positive influence of SQ on CS and CL.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2021-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2020.1870340","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43912717","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Diversified Online Review Websites as Accelerators for Online Impulsive Buying: The Moderating Effect of Price Dispersion","authors":"Chun-Der Chen, Edward C. S. Ku","doi":"10.1080/15332861.2020.1868227","DOIUrl":"https://doi.org/10.1080/15332861.2020.1868227","url":null,"abstract":"Abstract Impulsive online buying is receiving more attention. This study finds that certain characteristics of online reviews lead consumers to buy impulsively online. Three constructs are used to investigate the inducements to engage in impulsive online buying, namely perceived enjoyableness of online reviews, reviewer reputation, and vividness of product presentation. We also examine the moderating effect of perceived price dispersion (PPD) on impulsive online buying using stratified sampling, with 419 respondents participating. Reputable reviewers in diversified online review websites increase consumer attraction to similar products through vivid product reviews that comprehensively inform consumers about products. Moreover, the effectiveness of PPD to trigger impulsive purchases depends on consumer trust in product reviews (for products of the same value).","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2021-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2020.1868227","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47681630","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Impact of Anthropomorphism on Consumers’ Purchase Decision in Chatbot Commerce","authors":"M. Han","doi":"10.1080/15332861.2020.1863022","DOIUrl":"https://doi.org/10.1080/15332861.2020.1863022","url":null,"abstract":"Abstract Numerous businesses have employed chatbots with a human-like speaking ability to assist customers with online shopping and customer service; however, it is uncertain whether or not these efforts will pay off by consumers engaging with them. Would young, digital-native consumers use chatbots as we anticipated? If so, what would make them use chatbots? Academic investigations into consumers’ perceptions and acceptance of chatbot commerce are lacking. This research tries to address this question by examining the effect of anthropomorphism on consumers’ perceptions of mobile messenger chatbots and its impact on behavioral decision making. The findings confirm that anthropomorphism plays a positive role in shaping consumers’ intentions to purchase through chatbot commerce.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2021-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2020.1863022","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41829068","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"On m-Commerce Adoption and Augmented Reality: A Study on Apparel Buying Using m-Commerce in Indian Context","authors":"Mohit Manchanda, Madhurima Deb","doi":"10.1080/15332861.2020.1863023","DOIUrl":"https://doi.org/10.1080/15332861.2020.1863023","url":null,"abstract":"Abstract The present study examines the impact of anthropomorphism and augmented reality (AR) on consumers’ attitudes and intention to adopt m-commerce. A questionnaire-based survey was conducted amongst 541 Executive MBA students who had never previously used AR-mediated m-commerce to purchase merchandise from a retail brand. SPSS and AMOS 21 were used to construct a structural equation model to test our conceptual model. The results indicate that anthropomorphization of AR-mediated m-commerce positively affects consumer confidence, perception of innovativeness, and subjective norms attributed to AR-mediated m-commerce, which in-turn positively affect the attitude toward AR-mediated m-commerce. Simultaneously, anthropomorphization of AR-mediated m-commerce negatively affects cynicism and product usage obstructions, whereas cynicism negatively affects attitudes toward AR-mediated m-commerce. Consequently, the study establishes that anthropomorphizing AR-mediated m-commerce positively affects attitude, and it promotes the adoption of m-commerce. This information is crucial for retail industries in emerging markets, and it fills a notable knowledge gap in the AR and m-commerce literature by demonstrating that anthropomorphism helps to stimulate consumer confidence and dispel consumer doubts about AR-mediated m-commerce. It also validates the replacement of perceived ease of use and perceived usefulness with confidence and cynicism when applying the technology acceptance model in emerging markets.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2020-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2020.1863023","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46174706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
S. Decock, Bernard De Clerck, Chloé Lybaert, Koen Plevoets
{"title":"Testing the Various Guises of Conversational Human Voice: The Impact of Formality and Personalization on Customer Outcomes in Online Complaint Management","authors":"S. Decock, Bernard De Clerck, Chloé Lybaert, Koen Plevoets","doi":"10.1080/15332861.2020.1848060","DOIUrl":"https://doi.org/10.1080/15332861.2020.1848060","url":null,"abstract":"Abstract In this study, we examine the effects of degree of personalization and formality on customers’ attitudes and behavioral intentions in complaint replies on social media. This study differs from previous research in examining less extreme manipulations of personalization and formality, and in operationalizing personalization in the shape of routinized and individualized answers to multiple posts. In two experimental studies, we test the impact of personalization and formality on customers’ satisfaction with how the complaint is handled, their perception of the customer service agent in terms of how well the agent treated them (perceived interactional justice) and to what extent the agent made efforts to have an engaging conversation with them (perceived conversational human voice), and on four semantic differentials (professional-unprofessional, fake-genuine, friendly-unfriendly and respectful-disrespectful). The results show a positive main effect of increased personalization and informality and clearly foreground the importance of individualized responses as the stronger effect. The results also support the Persuasion Knowledge Model in showing how informality may backfire in routinized responses, suggesting that informal but routinized language use triggers suspicion with customers that the company is trying to persuade and manipulate them.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2020-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2020.1848060","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43828224","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
F. Sarah, Chai-Lee Goi, Fayrere Chieng, Khan M.R. Taufique
{"title":"Examining the Influence of Atmospheric Cues on Online Impulse Buying Behavior across Product Categories: Insights from an Emerging E-Market","authors":"F. Sarah, Chai-Lee Goi, Fayrere Chieng, Khan M.R. Taufique","doi":"10.1080/15332861.2020.1836593","DOIUrl":"https://doi.org/10.1080/15332861.2020.1836593","url":null,"abstract":"Abstract The rapid emergence of the online retail platform has captured a significant share of the overall retail market around the globe. Furthermore, many consumers now indulge in online impulse buying via E-commerce and other digital technologies. This study has aimed to understand such online impulse buying behavior among millennials across various product categories. Data were collected from a convenience sample of 335 of these younger consumers in an emerging South Asian market. Confirmatory factor analysis and structural models were used to analyze the data. The findings indicate that the level of influence of atmospheric cues on online impulse buying differs among product categories, which could be applied in target marketing for internet commerce. Limitations of this study are also acknowledged, along with a discussion on potential avenues for future research.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2020-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2020.1836593","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41354353","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}