信任、购买和推荐意愿的在线评论前因:基于酒店和airbnb的模拟实验

IF 4.1 Q2 BUSINESS

Journal of Internet Commerce Pub Date : 2021-01-21 DOI:10.1080/15332861.2020.1870342

Christopher P. Furner, John R. Drake, Robert A. Zinko, E. Kisling

引用次数: 17

摘要

尽管信任对购买意愿的影响在电子商务中得到了很好的研究，但共享经济的出现和快速增长重新证明了这种关系的相关性。尽管……

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Online Review Antecedents of Trust, Purchase, and Recommendation Intention: A Simulation-Based Experiment for Hotels and AirBnBs

Although the influence of trust on purchase intention is well studied in e-commerce, the emergence and rapid growth of the sharing economy has renewed the relevance of this relationship. Though the...

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来源期刊

Journal of Internet Commerce BUSINESS-

CiteScore

10.50

自引率

7.00%

发文量

期刊介绍： The business world has undergone many changes because of information technology, and the impact of the Internet may cause one of the biggest yet. While many people use the Internet for educational and entertainment purposes, organizations and companies are looking for ways to tie their internal networks to this global network to conduct electronic commerce. While companies have been conducting business electronically with suppliers and customers for many years, conducting online commerce via the Internet offers even greater opportunities for multinational, national, and even small businesses to cut costs, improve efficiency, and reach a global market.