Social Marketing Quarterly最新文献

{"title":"Eating Behaviors in Australian Military Personnel: Constructing a System of Interest for a Social Marketing Intervention","authors":"R. Anibaldi, J. Carins, S. Rundle‐Thiele","doi":"10.1177/1524500420948487","DOIUrl":"https://doi.org/10.1177/1524500420948487","url":null,"abstract":"Background: Eating behaviors are complex and have particular significance for military personnel who require sound nutrition to support health and physical fitness for job performance. Policies and guidelines for the provision of nutritionally appropriate food/drink on base and in the field do exist; however, many military personnel have poor dietary habits, and these habits are evident early in their career. Social marketing could assist in changing unhealthy eating behaviors of personnel through implementation of feasible interventions co-created with stakeholders that are valued by Australian Defence Force (ADF) personnel. Focus of the article: The article reports the first phase of a systemic co-inquiry into unhealthy eating behaviors of military personnel. This study aimed to gain an initial framing of the problem situation and thus hypothesize a “system of interest” in which to conduct future work. Research questions What components (e.g., ideas, objects, attributes, activities) are perceived to be relevant for eating behaviors in military personnel? Do interrelationships and interconnections among components suggest how unhealthy eating behaviors may emerge? Are there places that suggest viable leverage points as opportunities for changing unhealthy eating behaviors through delivery of offerings that ADF personnel value? Program Design/Approach: This study was part of a systemic inquiry approach. Methods: Data for the study included document analysis and 14 semi-structured depth interviews with ADF stakeholders. Data were thematically analyzed to construct a system of interest in which to explore how eating behaviors emerge among personnel and ADF-controlled leverage points that can be used to increase healthy eating for ADF personnel through social marketing intervention. Results: The data analysis identified alternative systems of interest in which to explore how eating behaviors emerge among personnel. Demand and supply side leverage points were identified. On the supply side, the encouragement of patronage through menu innovation, investment in facilities, cooking skills training, and auditing provision were opportunities for social marketing intervention. On the demand side, education and training coupled with communications that challenge cultural and regulatory norms and link to military values were areas that programs seeking to increase healthy eating in ADF personnel could focus on. Importance to the Social Marketing Field: As an approach for addressing “wicked” problems, the application of systems thinking in social marketing has privileged an ontological concept of system as a metaphor for reality. This approach assists in expanding the focus of change beyond the individual to include factors in social, economic, and policy environments. By using systems thinking as an epistemological device, this article offers an approach that may be applied to overcome practical and philosophical limitations in the application of systems thi","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2020-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1524500420948487","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41487379","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Integrating the Theory of Planned Behavior With Norm Activation in a Pro-Environmental Context","authors":"B. Setiawan, A. Afiff, Ignatius Heruwasto","doi":"10.1177/1524500420949220","DOIUrl":"https://doi.org/10.1177/1524500420949220","url":null,"abstract":"Background: The theory of planned behavior (TPB) is one of the famous theories used to predict a person’s intentions in various contexts, using the subjective normative component. This article, therefore, focused on proposing a conceptual model to fill the existing gaps related to the pro-environmental context, based on the TPB, with the normative aspects supplemented by incorporating the norm activation theory (NAT). Focus of the Article: The interaction between subjective and personal norms needs to be considered in order to acquire empirical data support from social marketing scholars. The awareness of consequences is used to form personal norms that function as an “instrumental attitude” in predicting intention. The existence of attitude needs to be distinguished between the experiential and instrumental, reflected in the awareness of consequences. Program Design/Approach: Pro-environmental behavior (PEB) in the context of waste sorting is a shared function of intentions, personal norm, and perceived control. It plays an important role in mediating the influence of motivational factors of TPB and personal norm of NAT, on waste sorting. Communication strategies in promoting waste sorting activity have to integrate social pressure with a feeling of moral obligation. Importance to the Social Marketing Field: The conceptual model shows that the integration of TPB and NAT contributes a more comprehensive perspective for social marketers to promote the waste sorting behavior of the targeted society. Methods: Five essential stages are systematically arranged to integrate TPB and NAT. The first stage explains the basic equation of TPB and NAT. The second proposes three essential propositions. The third provides logical thinking of the integrated equation model, while the fourth stage creates the visual form and explains it in detail. The fifth stage provides a clear and concise managerial implication and limitation of the model, accompanied by the possibility to expand it in future studies. Recommendations for Research or Practice: The social marketing practitioners and academicians interested in the issue of PEB context from the community, need to consider the integration of TPB and NAT in their activities. Social pressure within the community is strengthened by the formation of a sense of moral obligation with the simultaneous strengthening of the experiential and instrumental attitude. Limitations: The proposed conceptual model is limited to the utilization of a cultural approach as the central premise. It is also limited to the use of the fundamental theory in predicting humans’ behavior in a waste sorting context.","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2020-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1524500420949220","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46911310","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"“Trikala Quits Smoking”: A Citizen Co-Creation Program Design to Enforce the Ban on Smoking in Enclosed Public Spaces in Greece","authors":"Leonidas Skerletopoulos, Angela Makris, M. Khaliq","doi":"10.1177/1524500420942437","DOIUrl":"https://doi.org/10.1177/1524500420942437","url":null,"abstract":"Background: Tolerance and acceptance of smoking indoors by consumers is common in Greece, and for the most part, authorities turn the other cheek in enforcing long-standing legislation banning smoking in enclosed public places. Focus of the Article: This case study describes the “Trikala Quits Smoking” initiative, which was designed to enforce smoking legislation in Trikala, creating a new social norm to counter the national indifference to enforcing the law regarding smoking indoors. Declared a smart city three times since 2009 and considered one of the most digitally progressive cities in the country, Trikala presents a good example of how to achieve behavior change in a high-context culture. This article outlines the processes used and the lessons learned to achieve the long-term goal of protecting adults and children from the effects of indoor second-hand smoking (SHS) by changing perception and acceptance of indoor smoking by the community, business owners, and local government. Program Design/Approach: A citizen co-creation approach was used to design the program to attain community buy-in and change existing social norms. The Socio-Ecological Model guided this process. It engaged upstream, midstream, and downstream stakeholders, including medical professionals, commercial business owners, the municipal leadership, and citizens to initiate the change. The deCIDES framework was used to guide project implementation. Planning for the initiative started in January 2017, with implementation commencing September 2017 and the project ending June 2019. Importance to the Social Marketing Field: This case study is the first documentation of social marketing in Greece. Implementation of this initiative shows the value of social marketing in changing social norms for high-context cultures. Methods: Primary data were gathered using a citizen-orientated information gathering process consisting of open community meetings, closed group stakeholder meetings, and project member meetings. Data from the city council regarding the number of fines issued to businesses provided evidence of the intervention’s success. Results: Before the start of the intervention, less than five percent of businesses were compliant with the law; after implementation, 90% of the businesses were compliant. Over 1,200 inspections took place, and only 50 fines for lack of compliance were issued over 18 months. The initiative was deemed successful in banning smoking in enclosed public spaces and shifting social norms about SHS. In late 2019, a national ban on smoking in enclosed public places was enforced by the newly elected parliament.","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2020-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1524500420942437","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48248601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"RETRACTION NOTICE: Resilience, Parenting Style, and Children’s Eating Behavior","authors":"M. Wood, Paurav Shukla","doi":"10.1177/1524500420945546","DOIUrl":"https://doi.org/10.1177/1524500420945546","url":null,"abstract":"This study aims to gain a deeper understanding of the relationship between parental resilience and parenting styles and the impact of these characteristics on children’s eating behaviors and weight. Through a quantitative examination, we found parental concerns about their child’s weight positively relate to family attitudes toward fruits and vegetables but negatively relate to actual consumption of fruits and vegetables. Contrarily, advance planning of healthy meals among parents is negatively associated with family attitudes toward fruits and vegetables but positively associated with children’s consumption of fruits and vegetables. Family attitudes toward fruits and vegetables have a significant influence on children’s consumption of fruits and vegetables. The personal competence component of parental resilience has a significant moderating influence on the relationship between parental concerns about their child’s weight and his or her consumption of fruits and vegetables. The “acceptance of self and life” component of parental resilience has a significant moderating influence on the relationship between advance planning of healthy meals among parents and children’s consumption of fruits and vegetables.","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2020-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1524500420945546","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45274961","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Making Knowledge Hereditary: Public–Private Partnership Drives Progress in Rare Disease Community","authors":"Amanda Mulally, V. Bias, B. Konkle, C. Watson, Ilana Yellen, A. Maxwell","doi":"10.1177/1524500420944979","DOIUrl":"https://doi.org/10.1177/1524500420944979","url":null,"abstract":"Background: Hemophilia is a rare and complex inherited bleeding disorder in which people may experience prolonged, painful, and debilitating bleeds due to an inability of their blood to clot properly. Although there has been great progress in the management of the disease over the past 50+ years, many important scientific questions have gone unanswered. Further, despite decades-long interest and desire by medical providers and scientists, the U.S. government and the hemophilia community to conduct comprehensive genetic testing to better understand the disorder, challenges such as cost, access, and privacy concerns served as ongoing obstacles. Focus of the Article: To overcome these challenges and address this unmet need, four community organizations and a health communications and social marketing agency came together in 2011 to create a first-of-its kind public–private partnership (PPP) called My Life, Our Future (MLOF) to provide people with hemophilia information about their disorder while also furthering scientific understanding. Importance to the Social Marketing Field: This article will explain how MLOF utilized social marketing to drive broad community engagement, ultimately genotyping more than one third of the U.S. male hemophilia population through the program and opening the MLOF Research Repository, the largest research repository of its kind. It will also discuss the key learnings gleaned through the establishment and implementation of this program, notably the strength of a PPP in health care.","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2020-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1524500420944979","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44310275","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Revisiting Precipitation-Induced Smoking: The Role of Hedonic Versus Utilitarian Advertising Message on Smoking-Related Intervention","authors":"Chia-Wei Joy Lin, Feisal Murshed, Yinlong Zhang","doi":"10.1177/1524500420942429","DOIUrl":"https://doi.org/10.1177/1524500420942429","url":null,"abstract":"Background: Smoking-related intervention remains an important social marketing challenge. This article investigates the role of precipitation in driving smoking initiation and, by extension, examines how the nature of the persuasive appeal of anti-smoking messages can mitigate this effect. Focus of the Article: Research and Evaluation, Insights on Social Marketing-Mix (i.e., 4Ps). Research Question: This article aimed to investigate the role of precipitation in driving smoking initiation as well as to examine how the nature of the persuasive appeal of anti-smoking messages might moderate this effect. Importance to the Social Marketing Field: This research extends prior literature exploring how external factors might impact cigarette consumption. Also, this study brings a new understanding regarding the role of affect in everyday consumption and enriches the literature studying downstream consequences of negative affect and emotion regulation. Moreover, this research contributes to the theory of consumption motive and yields managerial implications into the social marketing domain regarding curbing precipitation-induced smoking. Methods: This research utilizes a survey (Study 1) and a controlled laboratory experiment (Study 2). Results: The results provide converging evidence that precipitation tends to induce one’s negative mood, which in turn triggers urges to smoke (Study 1—marginally significant main effect of weather: p = .058). Furthermore, the hedonic (vs. utilitarian) anti-smoking message is more likely to mitigate the precipitation-induced cigarette smoking (Study 2—significant interaction between weather and persuasion type: p = .04). Recommendations for Research or Practice: This research deepens the understanding of how natural environment, and precipitation, in particular, is linked to cigarette-smoking behavior and contributes to the literature on cigarette consumption and affect regulation. For social marketers and policy makers, the findings offer actionable insights into leveraging social marketing-mix (i.e., 4Ps) in the context of smoking-related interventions. Limitations: Conceptualization of negative mood was broad. Future research should investigate the specific types of negative moods (e.g., anger, depression, sadness) for a more nuanced understanding of the precipitation effect.","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2020-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1524500420942429","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49287441","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Reducing the Spread of COVID-19: A Social Marketing Perspective","authors":"Nancy R. Lee","doi":"10.1177/1524500420933789","DOIUrl":"https://doi.org/10.1177/1524500420933789","url":null,"abstract":"This article presents perspectives on what social marketing principles, strategies, and best practices appear to have been applied to reducing the spread of the coronavirus disease 2019 (COVID-19), even if they were not labeled as such. In addition, it discusses which ones were not apparent in this campaign to date (as of April 30, 2020) and might have helped. The following components of a strategic social marketing campaign, and related principles for success, are considered:","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2020-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1524500420933789","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47078072","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"More “Bank” for the Buck: Microtargeting and Normative Appeals to Increase Social Marketing Efficiency:","authors":"Alexander L. Metcalf, J. Angle, Conor N. Phelan, B. Muth, J. Finley","doi":"10.25384/SAGE.C.4351262.V1","DOIUrl":"https://doi.org/10.25384/SAGE.C.4351262.V1","url":null,"abstract":"Successful conservation in the United States relies on collective stewardship by millions of private landowners, challenging those agencies and nongovernment organizations tasked with engagement an...","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41785216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Identifying Sustainable Population Segments Using a Multi-Domain Questionnaire: A Five Factor Sustainability Scale.","authors":"Marieke Haan,&nbsp;Elly A Konijn,&nbsp;Christian Burgers,&nbsp;Allison Eden,&nbsp;Britta C Brugman,&nbsp;Pieter Paul Verheggen","doi":"10.1177/1524500418794019","DOIUrl":"https://doi.org/10.1177/1524500418794019","url":null,"abstract":"<p><p>This study presents the creation of a measurement device to determine and define sustainability attitudes into identifiable sustainability segments. These segments were profiled with behavioral and sociodemographic data. Based on previous literature, key sustainability topics were identified from which a 31-item questionnaire was developed, the Five Factor Sustainability Scale (FFSS). With the FFSS, multiple domains of environmental sustainability can be assessed. We present results validating this measure using a factor-cluster segmentation approach in a nationally representative sample (<i>N</i> = 508). Five sustainability factors emerged: (1) sustainable spending, (2) sustainable skepticism, (3) sustainable responsibility, (4) sustainable support, and (5) sustainable mobility. A cluster analysis on this sample yielded four segments in which people were grouped according to their sustainable attitudes: (1) Convinced Sustainers, (2) Sustainable Wannabes, (3) Sustainable Non-Believers, and (4) Non-Sustainers. Results linking these segments to behavioral and demographic data show discernable differences between the segments, making the FFSS a valuable tool for future intervention studies aiming at sustainable behavior change.</p>","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1524500418794019","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"36774240","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Fighting Fire With Fire: Using Industry Market Research to Identify Young Adults at Risk for Alternative Tobacco Product and Other Substance Use.","authors":"Carla J Berg,&nbsp;Regine Haardörfer,&nbsp;Betelihem Getachew,&nbsp;Teresa Johnston,&nbsp;Bruce Foster,&nbsp;Michael Windle","doi":"10.1177/1524500417718533","DOIUrl":"https://doi.org/10.1177/1524500417718533","url":null,"abstract":"<p><p>Limited public health research has used psychographic profiling to segment young adults and examine their substance use behaviors. We aimed to conduct market research to identify young adult market segments at risk for alternative tobacco products (ATPs), alcohol, and marijuana use. Substance use; psychographics per the Values, Attitudes, and Lifestyle Scale (VALS); and other key variables were assessed at baseline in a longitudinal study of 3,418 students aged 18-25 from seven colleges/universities in the state of Georgia. Cluster analysis was conducted on VALS factors to identify distinct segments. Regression examined segments in relation to substance use risk. Past 30-day use prevalence for each substance was as follows: cigarettes, 13.3%; little cigars/cigarillos (LCCs), 11.2%; smokeless tobacco (SLT), 3.6%; e-cigarettes, 10.9%; hookah, 12.2%; alcohol, 63.1%; and marijuana, 19.0%. Five segments were identified, created, and named: Conventionals, Simple Lifes, Open Minds, Confident Novelty-seekers, and Stoic Individualists. Controlling for sociodemographics, Open Minds, Confident Novelty-seekers, and Stoic Individualists (vs. Conventionals [referent]) were more likely to smoke cigarettes. Confident Novelty-seekers were more likely to use LCCs. Simple Lifes were less likely to use SLT. Open Minds and Confident Novelty-seekers were more likely to use e-cigarettes. Open Minds were more likely and Simple Lifes were less likely to use hookah. Open Minds were more likely to use alcohol; Simple Lifes and Stoic Individualists were less likely to use alcohol. Open Minds were more likely to use marijuana. Market research is an effective strategy for identifying young adults at risk for using distinct ATPs and can inform targeted health campaigns and cessation interventions.</p>","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2017-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1524500417718533","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"36538083","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}