谁在影响谁?食品零售环境中的拉丁裔亲子需求互动和产品购买。

IF 2.3 Q3 BUSINESS
Social Marketing Quarterly Pub Date : 2017-06-01 Epub Date: 2017-01-05 DOI:10.1177/1524500416686038
Iana A Castro, Joanna Calderon, Guadalupe X Ayala
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引用次数: 13

摘要

本研究考察了加州圣地亚哥食品零售环境中拉丁裔儿童对食品和饮料的需求互动。它试图通过研究产品需求互动和购买数量的差异来扩展我们对亲子需求互动和购买的理解,这些因素在之前的亲子互动研究中尚未得到充分研究:父母性别、孩子性别、产品健康状况,以及谁发起了请求交互(父母或孩子)。通过在一次短暂的购物旅行中观察拉丁裔父母和孩子,我们发现父母和孩子的性别与父母和孩子发起的请求互动的数量有关。对于特定性别的儿童发起的请求互动,儿子更多地发起与父亲的请求互动,而女儿更多地发起与母亲的请求互动。大多数请求交互都是针对那些被归类为卡路里密集的产品,并且这些产品中更高比例的购买是由父母发起的(与孩子发起的)请求交互的结果。研究结果为致力于改善营养和减少肥胖的从业者和研究人员提供了重要的参考。关于谁在食品存储请求交互中影响谁的假设受到了挑战,需要更多的研究。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

Who Is Influencing Whom? Latino Parent-Child Request Interactions and Product Purchases in Food Retail Environments.

Who Is Influencing Whom? Latino Parent-Child Request Interactions and Product Purchases in Food Retail Environments.

Who Is Influencing Whom? Latino Parent-Child Request Interactions and Product Purchases in Food Retail Environments.

Who Is Influencing Whom? Latino Parent-Child Request Interactions and Product Purchases in Food Retail Environments.

This study examines Latino parent-child interactions about foods and beverages requested in food retail environments in San Diego, CA. It seeks to extend our understanding of parent-child request interactions and purchases by studying how the number of product request interactions and purchases differ based on four factors that have been understudied in previous parent-child interaction research: parent gender, child gender, product healthfulness, and who initiated the request interaction (parent or child). By unobtrusively observing Latino parent-child dyads for the duration of a brief shopping trip, we found that parent and child gender are related to the number of request interactions initiated by parents and children. For gender-specific child-initiated request interactions, sons initiated more request interactions with fathers while daughters initiated more request interactions with mothers. Most request interactions were for products that were categorized as calorie dense, and a higher percentage of these products were purchased as a result of parent-initiated (vs. child-initiated) request interactions. The results provide important considerations for practitioners and researchers working on improving nutrition and reducing obesity. Assumptions about who is influencing whom in food store request interactions are challenged, requiring more research.

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来源期刊
CiteScore
4.30
自引率
16.70%
发文量
21
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