Reducing the Spread of COVID-19: A Social Marketing Perspective

IF 2.3 Q3 BUSINESS

Social Marketing Quarterly Pub Date : 2020-07-07 DOI:10.1177/1524500420933789

Nancy R. Lee

引用次数: 22

Abstract

This article presents perspectives on what social marketing principles, strategies, and best practices appear to have been applied to reducing the spread of the coronavirus disease 2019 (COVID-19), even if they were not labeled as such. In addition, it discusses which ones were not apparent in this campaign to date (as of April 30, 2020) and might have helped. The following components of a strategic social marketing campaign, and related principles for success, are considered:

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减少COVID-19的传播:社会营销视角

这篇文章介绍了社会营销原则、策略和最佳实践似乎被应用于减少2019冠状病毒病（新冠肺炎）的传播的观点，即使它们没有被贴上这样的标签。此外，它还讨论了迄今为止（截至2020年4月30日）在这场运动中哪些不明显，可能有所帮助。战略社交营销活动的以下组成部分以及成功的相关原则被考虑在内：

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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