Social Marketing Quarterly最新文献

{"title":"Book Review: The psychology of pro-environmental communication: Beyond standard information strategies","authors":"Valériane Champagne St-Arnaud","doi":"10.1177/1524500417711896","DOIUrl":"https://doi.org/10.1177/1524500417711896","url":null,"abstract":"Christian A. Klöckner is a professor of social psychology at the Norwegian University of Science and Technology in Norway. With The Psychology of Pro-Environmental Communication: Beyond Standard Information Strategies, Klöckner ventures into the theoretical and empirical background of communication. From the outset, he declares that the book is “a hybrid between a textbook and proposing new ideas, models and even data” (p. x). Admitting to not being an environmental communicator himself, Klöckner convincingly defends his book. He argues that, to be successful, communicators aiming to promote more sustainable societies would benefit from using psychological theories and methods. With this purpose in mind, he considers that a large audience, including students, practitioners, and researchers, will find his book full of insightful knowledge and advice. Although the book is clearly communication-oriented, it raises interest from a social marketing perspective, considering that proenvironmental behavioral change is a topic of high interest for a growing number of social marketers. Three questions arise. Firstly, what is the potential for and what are the limitations of environmental communication when part of a tactical social marketing plan? Secondly, how does environmental communication complement other strategies? Lastly, how can we use environmental psychology insights to improve individual and group communication interventions? This review intends to identify what a social marketing reader can expect to learn from this book.","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2017-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1524500417711896","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"65374463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Who Is Influencing Whom? Latino Parent-Child Request Interactions and Product Purchases in Food Retail Environments.","authors":"Iana A Castro,&nbsp;Joanna Calderon,&nbsp;Guadalupe X Ayala","doi":"10.1177/1524500416686038","DOIUrl":"https://doi.org/10.1177/1524500416686038","url":null,"abstract":"<p><p>This study examines Latino parent-child interactions about foods and beverages requested in food retail environments in San Diego, CA. It seeks to extend our understanding of parent-child request interactions and purchases by studying how the number of product request interactions and purchases differ based on four factors that have been understudied in previous parent-child interaction research: parent gender, child gender, product healthfulness, and who initiated the request interaction (parent or child). By unobtrusively observing Latino parent-child dyads for the duration of a brief shopping trip, we found that parent and child gender are related to the number of request interactions initiated by parents and children. For gender-specific child-initiated request interactions, sons initiated more request interactions with fathers while daughters initiated more request interactions with mothers. Most request interactions were for products that were categorized as calorie dense, and a higher percentage of these products were purchased as a result of parent-initiated (vs. child-initiated) request interactions. The results provide important considerations for practitioners and researchers working on improving nutrition and reducing obesity. Assumptions about who is influencing whom in food store request interactions are challenged, requiring more research.</p>","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2017-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1524500416686038","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"35557848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Photovoice","authors":"K. Kelly","doi":"10.1177/1524500416672188","DOIUrl":"https://doi.org/10.1177/1524500416672188","url":null,"abstract":"This illustrated article shares insights regarding American Indian youths’ perceptions of their daily environments with regard to their diet and eating healthily. Researchers used a community-based participatory research method, “photovoice.” Fourteen American Indian youth aged 11–14 were given cameras to capture opportunities and barriers to eating healthily in their environments (school, home, and community), culture, and traditional foods and customs. Images highlight challenges in youths’ nutritional understanding and environment. The study results suggest gaps in American Indian youths’ basic nutritional understanding and opportunities for strategic social marketing to overcome barriers while reinforcing benefits of healthy eating traditions. Insights gleaned can inform future health interventions. Researchers used insights to adapt an established intervention, Cooking with Kids (CWK). Under a larger grant, guided by social and cognitive learning theories, which identifies processes and determinants of health behaviors, CWK aims to increase the intake of healthy foods, particularly fruits and vegetables, and to increase youth nutritional and cooking competencies. This article illustrates the value of photovoice for researchers and decision makers to visualize issues from participants’ point of view, specifically the American Indian obesity issue.","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2017-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1524500416672188","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"65374445","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"CSR","authors":"G. Hastings","doi":"10.1177/1524500416631942","DOIUrl":"https://doi.org/10.1177/1524500416631942","url":null,"abstract":"Corporate social responsibility (CSR), with its subdisciplines of corporate social marketing (CSM) and cause-related marketing (CRM), has an axiomatically attractive ring. The idea of publicly traded corporations doing good deeds and behaving well seems self-evidently desirable, and any addition to humankind’s pool of social responsibility is surely to be welcomed. So when a multinational offers to provide books for British school children, support indigenous rights in the Americas, or fund child literacy programs in Malawi, the temptation is simply to say “thank you kind sir and more power to your elbow.” However, all that glisters is not gold and good deeds are not always what they seem; a kiss can be a mark of love or an act of betrayal. So we need to look further, beyond the immediate act, and examine motives, repercussions, and morality before we decide. We marketers, of all people, should look carefully at the price tag before we make the purchase. And when we do so with CSR, CSM, and CRM, it becomes clear that the costs are simply unaffordable. In this article, I adopt an uncompromisingly critical stance. I do so because helping those in need, who have fallen on hard times or are less fortunate than ourselves, and to do so without expectation of return or advantage, is the defining quality of our humanity. When we allow this to be co-opted and distorted for commercial advantage, we create a profound moral hazard.","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2016-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1524500416631942","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"65374395","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Understanding Women's Preconception Health Goals: Audience Segmentation Strategies for a Preconception Health Campaign.","authors":"Molly Lynch,&nbsp;Linda Squiers,&nbsp;Megan A Lewis,&nbsp;Rebecca Moultrie,&nbsp;Julia Kish-Doto,&nbsp;Vanessa Boudewyns,&nbsp;Carla Bann,&nbsp;Denise M Levis,&nbsp;Elizabeth W Mitchell","doi":"10.1177/1524500414534421","DOIUrl":"https://doi.org/10.1177/1524500414534421","url":null,"abstract":"<p><p>This article discusses the social marketing planning process and strategies used to design a preconception health campaign, <i>Show Your Love</i>, launched in February 2013. Developing a social marketing strategy for preconception health is a challenging endeavor, in part because preconception health represents a set of diverse behaviors and the audience for the campaign is quite large, encompassing all women of childbearing age whether they intend to become pregnant or not. The network of organizations implementing the campaign, the National Preconception Health Consumer Workgroup, required a broad audience segmentation strategy; therefore, two large audiences were selected. This commentary describes the two primary audiences selected for the campaign based on the Transtheoretical Model-intenders (those in contemplation, preparation, and action) and nonintenders (precontemplators)-and explores how levels of knowledge, motivations, the campaign product, and the campaign goals are distinct for each audience. Additionally, the authors describe potential extensions to the segmentation strategy that could offer finer grained approaches for social marketers who may be building on the <i>Show Your Love</i> campaign or designing other programs in this area.</p>","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2014-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1524500414534421","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"36351550","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Applying Quantitative Approaches to the Formative Evaluation of Antismoking Campaign Messages.","authors":"Sarah Parvanta,&nbsp;Laura Gibson,&nbsp;Heather Forquer,&nbsp;Dina Shapiro-Luft,&nbsp;Lorraine Dean,&nbsp;Derek Freres,&nbsp;Caryn Lerman,&nbsp;Giridhar Mallya,&nbsp;Mihaela Moldovan-Johnson,&nbsp;Andy Tan,&nbsp;Joseph Cappella,&nbsp;Robert Hornik","doi":"10.1177/1524500413506004","DOIUrl":"https://doi.org/10.1177/1524500413506004","url":null,"abstract":"<p><p>This article shares an in-depth summary of a formative evaluation that used quantitative data to inform the development and selection of promotional ads for the antismoking communication component of a social marketing campaign. A foundational survey provided cross-sectional data to identify beliefs about quitting smoking that campaign messages should target, as well as beliefs to avoid. Pretesting draft ads against quantitative indicators of message effectiveness further facilitated the selection and rejection of final campaign ads. Finally, we consider lessons learned from the process of balancing quantitative methods and judgment to make formative decisions about more and less promising persuasive messages for campaigns.</p>","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2013-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1524500413506004","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"32333174","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Psychographic Segments of College Females and Males in Relation to Substance Use Behaviors.","authors":"Tiffany Ashley Suragh, Carla J Berg, Eric J Nehl","doi":"10.1177/1524500413495401","DOIUrl":"10.1177/1524500413495401","url":null,"abstract":"<p><strong>Objectives: </strong>A common commercial marketing segmentation technique is to divide a population into groups based on psychographic characteristics (i.e., attitudes and interests). We used this approach to define segments of female and male college students and examine substance use differences.</p><p><strong>Method: </strong>We administered an online survey to 24,055 students at six colleges in the Southeastern United States (response rate 20.1%, <i>n</i> = 4,840), obtaining complete data from 3,469 participants. We assessed sociodemographics, psychographic factors such as those used by the tobacco industry to define market segments, and substance use (cigarettes, other tobacco products, alcohol, and marijuana). Cluster analysis was conducted among females and males using 15 psychographic measures (sensation seeking, Big Five personality traits, and nine measures adapted from tobacco industry documents), identifying three segments per sex.</p><p><strong>Results: </strong>Safe responsibles were characterized by high levels of agreeableness, conscientiousness, emotional stability, academic achievement, and religious service attendance. Stoic individualists were characterized by low extraversion, sensation seeking, and openness. Thrill-seeking socializers were characterized by high levels of sensation seeking and extraversion. Among females, thrill-seeking socializers were significantly more likely than safe responsibles to have used any substance in the prior 30 days (odds ratio [OR] = 2.04, 95% confidence interval [CI] [1.65, 2.52]; Nagelkerke <i>R</i>² = .084). Among males, stoic individualists (OR = 1.50, CI [1.08, 2.08]) and thrill-seeking socializers (OR = 1.53, CI [1.09, 2.13]) were more likely than safe responsibles to have used substances in the past 30 days (Nagelkerke <i>R</i>²: .109).</p><p><strong>Conclusion: </strong>Psychographic segmentation can identify young adult subgroups with differing psychographic and substance use profiles and inform health campaigns and messaging targeting youth.</p>","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2013-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3981460/pdf/nihms-567418.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"32260294","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Storm-Related Carbon Monoxide Poisoning: An Investigation of Target Audience Knowledge and Risk Behaviors.","authors":"Scott A Damon,&nbsp;Jon A Poehlman,&nbsp;Douglas J Rupert,&nbsp;Peyton N Williams","doi":"10.1177/1524500413493426","DOIUrl":"https://doi.org/10.1177/1524500413493426","url":null,"abstract":"<p><p>Carbon monoxide (CO) poisonings in the United States consistently occur when residents improperly use portable gasoline-powered generators and other tools following severe storms and power outages. However, protective behaviors-such as installing CO alarms and placing generators more than 20 feet away from indoor structures-can prevent these poisonings. This study identified knowledge, attitudes, and beliefs that lead consumers to adopt risk and protective behaviors for storm-related CO poisoning and post-storm generator use. Four focus groups (32 participants in total) were conducted with generator owners in winter and summer storm-prone areas to explore home safety, portable generator use, CO poisoning knowledge, and generator safety messages. Discussions were transcribed, and findings analyzed using an ordered meta-matrix approach. Although most generator owners were aware of CO poisoning, many were unsure what constitutes a safe location for generator operation and incorrectly stated that enclosed areas outside the home-such as attached garages, sheds, and covered porches-were safe. Convenience and access to appliances often dictated generator placement. Participants were receptive to installing CO alarms in their homes but were unsure where to place them. These findings suggest a deficit in understanding how to operate portable generators safely and a need to correct misconceptions around safe placement. In terms of behavioral price, the simple installation and maintenance of inexpensive CO alarms may be the most important strategy for ultimately protecting homes from both storm-related and other CO exposures.</p>","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2013-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1524500413493426","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"33983451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Second Phase of a Social Marketing Approach to a Successful Oral Cancer Case-Finding Pilot","authors":"R. Lowry, A. Archer, D. Howe, S. Hiom","doi":"10.1080/15245004.2011.620684","DOIUrl":"https://doi.org/10.1080/15245004.2011.620684","url":null,"abstract":"This is the second phase of a successful social marketing intervention for mouth cancer detection. The objective is to implement a social marketing oral cancer pilot case-finding service for an at-risk population. Phase two enhanced the original project, which used specific awareness-raising techniques in a defined catchment population to engage with those at risk for oral cancer. It also encouraged them to seek early case-finding and diagnosis or elimination from follow-up in a uniquely designed case-finding/referral intervention based on social marketing techniques. Phase two features included on-street recruiting and mapping of the target audience. The total target population for the intervention was identified, and a significant proportion was reached and drawn into contact with the service. The system developed proved that it is possible to define, identify, and engage with a hard-to-reach target population at risk for a serious disease and draw significant numbers into case-finding/health service contact. This intervention illustrates the value of complex target population tracking systems, the value of using techniques to map target populations, the application of social marketing techniques in drawing in a hard-to-reach target audience, and how much social marketing is about the product or service, rather than just the communication strategy.","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2011-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15245004.2011.620684","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59881533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Social Marketing: 10 Years On","authors":"J. Lindenberger","doi":"10.1080/15245004.2011.629891","DOIUrl":"https://doi.org/10.1080/15245004.2011.629891","url":null,"abstract":"","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2011-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15245004.2011.629891","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59881659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}