{"title":"全心全意地帮助:类心提示对人道主义援助请求的遵从的影响","authors":"N. Guéguen, Céline Jacob, V. Charles-Sire","doi":"10.1080/15245004.2011.620683","DOIUrl":null,"url":null,"abstract":"Some studies have shown that figurative cues, presented in the immediate environment of an individual, can affect his or her later behavior. This effect was applied in a fundraising context. In 12 bakeries, a pink opaque donation box was placed near the cash register with a message soliciting donations for a humanitarian project. The moneybox had a cardioids (heart-like) shape, a round shape, or a square shape. Results showed that more donations were found with the moneybox with the cardioids shape. The spreading activation theory is used to explain these results.","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":"75 1","pages":"11 - 2"},"PeriodicalIF":2.3000,"publicationDate":"2011-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15245004.2011.620683","citationCount":"9","resultStr":"{\"title\":\"Helping with All Your Heart: The Effect of Cardioids Cue on Compliance to a Request for Humanitarian Aid\",\"authors\":\"N. Guéguen, Céline Jacob, V. Charles-Sire\",\"doi\":\"10.1080/15245004.2011.620683\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Some studies have shown that figurative cues, presented in the immediate environment of an individual, can affect his or her later behavior. This effect was applied in a fundraising context. In 12 bakeries, a pink opaque donation box was placed near the cash register with a message soliciting donations for a humanitarian project. The moneybox had a cardioids (heart-like) shape, a round shape, or a square shape. Results showed that more donations were found with the moneybox with the cardioids shape. The spreading activation theory is used to explain these results.\",\"PeriodicalId\":46085,\"journal\":{\"name\":\"Social Marketing Quarterly\",\"volume\":\"75 1\",\"pages\":\"11 - 2\"},\"PeriodicalIF\":2.3000,\"publicationDate\":\"2011-12-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1080/15245004.2011.620683\",\"citationCount\":\"9\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Social Marketing Quarterly\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/15245004.2011.620683\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Social Marketing Quarterly","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15245004.2011.620683","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
Helping with All Your Heart: The Effect of Cardioids Cue on Compliance to a Request for Humanitarian Aid
Some studies have shown that figurative cues, presented in the immediate environment of an individual, can affect his or her later behavior. This effect was applied in a fundraising context. In 12 bakeries, a pink opaque donation box was placed near the cash register with a message soliciting donations for a humanitarian project. The moneybox had a cardioids (heart-like) shape, a round shape, or a square shape. Results showed that more donations were found with the moneybox with the cardioids shape. The spreading activation theory is used to explain these results.
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