Social Marketing Quarterly最新文献

{"title":"Input, Outcome, and Impact: A Program-Informed Model to Improve the Effectiveness of Corporate Social Marketing","authors":"Alexander Campbell, Sameer Deshpande, Sunil Kumar, Sharyn Rundle-Thiele, Tracey West","doi":"10.1177/15245004231209101","DOIUrl":"https://doi.org/10.1177/15245004231209101","url":null,"abstract":"Background The purpose of this research is to extend Corporate Social Marketing (CSM) literature and provide practitioners with a framework that can be used in different contexts, as the existing literature lacks an understanding of what factors determine the success of a CSM program and understand the interplay between cross-sector partnerships, CSM, and societal outcomes and impact delivery. Companies are taking a greater interest in addressing social issues, utilizing innovative CSR approaches such as CSM to promote behavior change among their audience while matching their core strengths and attributes ( Kotler et al., 2012 ). Focus of the Article The article evaluates how the CSM program Mein Pragati developed lasting behavior change and seeks to develop a conceptual model around its success. Research Question How can the CSM contribute to behavior change programs? Program Design/Approach Importance to the Social Marketing Field The proposed model (Input, Outcome, and Impact Model of Program Development) provides a structured approach to building a CSM program that changes behavior and develops mutual benefit between corporations, government, and nonprofits. Methods Using a case study approach, this paper analyzes a successful financial inclusion program, Mein Pragati of a global analytics company, CRISIL, and its CSR arm. The three studies (in-depth interviews with eight management members, in-depth interviews with 82 Sakhis (peer educators) and their spouses, and 248 survey interviews with beneficiaries reveal the connection between program development, social outcomes, and societal impact. Results Based on the findings of the three studies, the cross-sector Input, Output, and Outcome Model of the Program Development proposes ways to build effective CSR interventions. Individually, the findings from the in-depth interviews provide a thematic overview of CSM’s success, peer educator interviews identify the impact and outcomes of Mein Pragati, and beneficiary interviews demonstrate program success. Recommendations for Research and Practice Future research can empirically test the Input, Outcome, and Impact Model of Program Development, as further exploration of CSM is needed to understand how the concepts of people, planet, and profits can mutually benefit and provide both behavioral and societal change within program development.","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136381121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Development and Piloting of the Enhanced Integrated Behavioral Model to Frame a Social Marketing Campaigns for Teens","authors":"Emily A. Lilo, Judith McIntosh White, David Weiss","doi":"10.1177/15245004231209271","DOIUrl":"https://doi.org/10.1177/15245004231209271","url":null,"abstract":"Background Teenagers are at high-risk of obesity and related co-morbidities, and yet, are notoriously challenging to engage for behavior change. Focus This work offers an innovative integrated theoretical model, the Enhanced Integrated Behavioral Model (EIBM), drawing from communication, persuasion, and behavior-change theories to inform social marketing. Research Question Can the EIBM prove effective to reach and engage teens in both behavior- and social norms-change? Program Design/Approach We used EIBM to pilot a social marketing campaign aimed at increasing water consumption among teens and their networks. Importance to Field Social marketing is an approach, not a theory. Behavior change models usually provide only limited instruction on messaging. Communication theories can lack practical application guidance. By combining both, we propose a theoretical framework to maximize social marketing campaigns. Methods We piloted a two-tiered social media driven social marketing campaign for high school students to promote increased water consumption and decreased sugar-sweetened beverage consumption in rural New Mexico to change their behaviors and engage them as change agents. Results Our campaign guided students through various stages of attitude, empowerment, and behavior change, for themselves and their families and friends, supporting our model’s utility for social marketing campaign design and implementation. Recommendations for Research Further testing of EIBM for social marketing.","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135570153","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Improving Hand Hygiene Adherence in Small Animal Hospitals: A Social Marketing Approach","authors":"Bettina Höchli, Michael Dorn, Geraldine Holenweger, C. Messner, Simone Schuller, H. Rohrbach","doi":"10.1177/15245004231191567","DOIUrl":"https://doi.org/10.1177/15245004231191567","url":null,"abstract":"Background Good hand hygiene adherence is a key factor in the prevention of hospital-acquired infections. The guidelines offered by the World Health Organization for interventions to improve hand hygiene adherence in human health care can only in part be applied to veterinary medicine, and current observations of hygiene adherence in veterinary environments stress a need for decisive action. There is great potential for improvement, especially in situations in which people act habitually. Focus of the Article The focus of this article is to identify the barriers and benefits that influence hand hygiene habits in veterinary care facilities and to derive intervention strategies to promote hand hygiene habits informed by theory and formative research. Research Question This article examines two research questions. What contextual, social, and personal factors promote (benefits) and hinder (barriers) hand hygiene habits in veterinary care facilities? Which intervention strategies can be derived from the identified barriers and benefits to foster hand hygiene habits? Approach The identification of the target behavior and group was based on the literature, talks within the author team, and daily observations. Barriers and benefits were identified by means of qualitative focus groups. The focus group interview schedule was informed by the risks, attitudes, norms, abilities, and self-regulation (RANAS) approach. The intervention strategy was based on the elicited barriers and benefits and guided by the framework of habit formation. Importance to the Social Marketing Field For the first time, barriers and benefits regarding hand hygiene habits were systematically elicited in a small animal clinic in Switzerland. The article focuses on hand hygiene as a habit and offers evidence-based and behavior-oriented intervention strategies. Our findings can thus be used as a basis for developing a theoretically sound intervention to promote hand hygiene habits in veterinary clinics and practices and serve as a springboard for future social marketing research, especially with a focus on habit formation. Methods Primary data were gathered using eight structured in-depth focus group interviews (N = 32 participants) in a small animal clinic in Switzerland. Two focus groups each were conducted with the following professional groups: veterinary assistants, students, residents and interns, and senior clinicians. Results The overarching theme across the participants’ talk was that building habits is promising but challenging to implement. In examining the key barriers and benefits, five themes were discussed: (1) animal welfare as a reason to act, (2) not about the why but about the how, (3) clash of generations, (4) lack of feedback mechanisms, and (5) the invisible enemy. Strategies were derived based on these findings and the theoretical framework of a habit formation intervention. Recommendations for Practice and Research The themes that emerged in the focus groups are ","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45956066","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Picking Up the Beat: Social Marketing Academic Course Offerings and Trends as the Discipline Marks 50 Years","authors":"Liz Foote, K. Kelly, Nancy R. Lee, Abigail Abrash Walton","doi":"10.1177/15245004231191538","DOIUrl":"https://doi.org/10.1177/15245004231191538","url":null,"abstract":"Background The availability of formal academic training is essential to the development and professionalization of any discipline. Previous research described the worldwide availability of social marketing academic course offerings and their accompanying pedagogical approaches. This research has been demonstrably appreciated by the social marketing community, resulting in calls for its continuation. Focus of the Article We present an update to and expansion upon prior research, and identify patterns and trends observed over the past decade. Importance to the Social Marketing Field As social marketing continues to expand in its scope and uptake, an update to prior research has become increasingly relevant and necessary. Further, limited attention has been paid to social marketing pedagogical approaches. The patterns and trends identified through this research represent an updated baseline that can be used to assess and guide the discipline’s ongoing advancement. Methods Research was carried out via an online survey that was open between Fall 2019 and Fall 2021. In addition to general information about their university’s course offering(s), respondents were invited to share their course syllabi. The survey was promoted via online networks and academic conferences. Resulting data were cross-referenced with the outcomes of a prior study to identify patterns and trends. Results This research resulted in a listing of academic courses that can now be found on the Web site of the International Social Marketing Association (International Social Marketing Association, 2022). Over the past decade, we identified an upward trend in course availability alongside shifts in the disciplinary and other contexts associated with the courses. We also described instances where social marketing courses were eliminated or scaled back and the apparent reasons for those occurrences. Finally, geographic disparities were evident in course availability between Global North and Global South countries. Recommendations for Research or Practice Recommendations for increasing social marketing academic course offerings are presented within a systems framework focusing on targeted strategies for audiences and contexts such as university students, faculty, instructors, and administrators; accreditation bodies, and practitioner settings. We also call for increased collaboration between academics and practitioners in general, but specifically in the Global North and Global South in order to address issues of equity and diversity. Limitations A key limitation to this study is the fact that the survey was developed in English, thus introducing a bias towards Western academic settings. We also acknowledge the difficulty in searching online for courses using the term “social marketing” due to the pervasive confusion with “social media.” Finally, we only obtained 31 syllabi (from the total 104 courses reported via the survey), thus the pedagogical analysis should be considered incomplete a","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49033867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Friends With Benefits: Practitioner Publishing as a Pathway to Collaboration in Social Marketing","authors":"Phill Sherring, Liz Foote","doi":"10.1177/15245004231190987","DOIUrl":"https://doi.org/10.1177/15245004231190987","url":null,"abstract":"Four years ago, the late Dr. Susan Kirby wrote an editorial for Social Marketing Quarterly (SMQ) entitled “Social Marketing Practitioners: Should you share your work in SMQ?” (Kirby, 2019). Spoiler alert—the answer was a resounding “yes,” as she noted her focus in becoming associate editor for the journal was “to advocate for practitioners, their viewpoints, their needs, and ways to engage them more fully in the journal” (p. 179). Upon her passing soon after the piece was published, Susan’s friends and colleagues described her devotion to social marketing and her passion for supporting practitioners (Jordan et al., 2020). In her editorial, Susan emphasized that throughout her career, her goal had been to “engage practitioners in using better and more science and research in their social marketing practice” (p. 179). She linked practitioner publishing to this goal, essentially pointing out that if practitioners don’t publish their work, how will others be able to conduct effective formative literature research and avoid reinventing the wheel? She went on to detail how she and SMQ planned to encourage practitioners to publish, including surveys to readers of SMQ to find out the needs of practitioners, a mentoring webinar, shortened review timeframes for article submissions, and developing a co-creation model to bring academics and practitioners together. Some of these actions have happened (such as the readership survey and webinar), and some are still in the works with the current editorial team committed to carrying on Susan’s work (McDivitt, 2020). Why do we think the work Susan started is so important? Practitioners publishing in journals like SMQ play an important part in bringing the academic world and practitioners closer together, or “closing the academic/practitioner gap” as many have called it (Gray et al., 2011; Tapp, 2004; Tucker & Lowe, 2014; to name but a few). From a literature review that we’ve conducted, the conversation appears to be somewhat missing in social marketing circles. So what is the academic/practitioner gap? It’s been defined as a “large gap between science and practice” and has gone under the various guises of the science/practice gap, academic/practitioner","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42482826","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Conceptualizing, Embracing, and Measuring Failure in Social Marketing Practice","authors":"M. Akbar, Liz Foote, Alison Lawson","doi":"10.1177/15245004231187134","DOIUrl":"https://doi.org/10.1177/15245004231187134","url":null,"abstract":"Background While failure in social marketing practice represents an emerging research agenda, the discipline has not yet considered this concept systematically or cohesively. This lack of a clear conceptualization of failure in social marketing to aid practice thus presents a significant research gap. Focus This study aimed to conceptualize failures in social marketing practice. Methods A qualitative survey was conducted using purposive sampling to solicit expert views of well-established social marketing academics and practitioners. Participants were asked to discuss failures in social marketing practice based on their experience in the field. A total of 49 participants provided their input to the survey. Thematic analysis was used to develop four themes addressing the research question. Importance It is widely acknowledged that reflecting and learning from past failures to promote future best practices is desirable for any discipline. As an empirically based social change discipline, social marketing would benefit from the elevation of failure within its broader research agenda. Results Four themes were identified: (1) Failures occur when the target behaviors are not achieved, (2) Tactics used to measure failures, (3) Process failure, and (4) Failures either not measured or reframed as lessons learned. A conceptual framework was created to characterize the nature of failures in social marketing practice, representing a feedback loop deemed problematic for the discipline. Recommendations We call for social marketers to explicitly acknowledge and address failures when describing and reporting on their work and project outcomes. Efforts should be made to adopt a reflexive stance and examine and address internal and external factors affecting the program’s failures.","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45108119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Social Marketing: Using the Theory of Planned Behaviour to Predict Open Defecation Free Behaviour Among Households in Ghana","authors":"Sayibu Ibrahim Nnindini, Justice Boateng Dankwah","doi":"10.1177/15245004231186955","DOIUrl":"https://doi.org/10.1177/15245004231186955","url":null,"abstract":"Despite global efforts to combat the menace of open defecation, the phenomenon persists, particularly in developing nations. It is estimated that about 14% of Sub-Saharan Africa’s population still practice open defecation. The study sought to examine the behavioral and psychological mechanisms that influence attitudes toward open-defecation-free behavior in Ghana by applying a behavior change theory. The following hypotheses were formulated and tested by this study: households’ attitude towards open defecation-free has a significant positive relationship with the actual open defecation-free behavior, household’s subjective norms towards open defecation-free have a significant positive relationship with their actual open defecation-free behavior and households’ perceived behavioral control over open defecation free has a significant positive relationship with their actual open defecation free behavior. A cross-sectional survey was conducted involving 550 respondents. Data were analyzed using the structural equation modeling technique. All three variables of the theory of planned behavior were found to have a positive significant influence on Ghanaian households’ actual open defecation-free behaviors. Demographics such as income, educational level, and availability of latrines were found to moderate the relationships between subjective norms, perceived behavioral control, and households’ actual open defecation behavior. The study extends the current literature on social marketing by demonstrating that the theory of planned behavior could be used to predict people’s attitudes toward open-defecation-free behavior. Though the theory of planned behavior has been empirically proven as a good predictor of behavior, by moderating its relationship with open defecation-free behavior with demographic variables our model fleshes out more nuances of the theory, thereby contributing to the development of a social marketing theory. This study employed a cross-sectional survey; hence it may presume static relationships among the constructs which can be cured by a future longitudinal study that could explain the pattern of behavior change. The study recommends that government facilitates the provision of latrines for households by providing financial assistance to those who cannot afford the construction of latrines. A social marketing campaign should also be adopted to encourage the use of latrines.","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49655908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Role of Collectivism and Liberty in Parents’ Risk Perceptions, Anticipated Guilt, and Intentions to Vaccinate Their Children Against COVID-19","authors":"Xiao Wang, Jie Xu","doi":"10.1177/15245004231187066","DOIUrl":"https://doi.org/10.1177/15245004231187066","url":null,"abstract":"Background The Federal Drug Administration authorized Pfizer’s vaccine for emergency use among children aged 5–11 in the United States. Parents decide whether to vaccinate their children. Focus of the Article Guided by the health belief model, this research examined the factors associated with U.S. parents’ intentions to vaccinate their children aged 5–11 against COVID-19. It also investigated the role of liberty and collectivist values in parents’ intentions to vaccinate their children. Methods An online survey was conducted in November and December 2021, shortly after the U.S. Food and Drug Administration authorized Pfizer’s COVID-19 vaccine for use among children ages 5–11. Results Structural equation modeling analysis of 571 parents’ responses showed that parents’ perceptions of their children’s susceptibility to COVID-19, perceived efficacy of the vaccine, and their anticipated guilt for not vaccinating their children predicted their intentions to vaccinate their children. In addition, collectivist value orientations had strong and positive associations with perceived susceptibility, perceived benefits, and anticipated guilt. In contrast, libertarian value orientations negatively predicted these three variables with moderate effect sizes. Recommendations For future vaccination campaigns (e.g., COVID-19, influenza, or another emergent infectious disease), social marketing practitioners should first understand the role of perceived risks of a disease and the benefits and side effects of the vaccines based on formative research. Individuals, social groups, or regions with high libertarian or low collectivist value orientations may require different strategies (e.g., getting vaccinated may help you live more freely).","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41277884","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Conceptualizing an Omnichannel Approach for Social Marketing Under the Assumptions of the Transtheoretical Model of Change","authors":"Beatriz Casais","doi":"10.1177/15245004231186903","DOIUrl":"https://doi.org/10.1177/15245004231186903","url":null,"abstract":"Background Digital technologies are important touchpoints to stimulate marketing audiences. In the field of social marketing, digital marketing is considered important, but has been mainly used to raise awareness of social causes. Focus of the Article This paper considers the conceptualization of a model to conduct the conversion of behavior change, using both offline and digital marketing techniques. Research Question The paper seeks to investigate existing research on how digital marketing concepts can be integrated into a social marketing strategy. Approach The proposed conceptual model follows the process of the stages of change and considers the theoretical social marketing frameworks, applying the assumptions of citizens’ journey and the use of adequate digital and physical touchpoints to convert behavior. Importance to the Social Marketing Field The model offers theoretical advances for social marketing, going beyond the stage of raising awareness of social causes in social networks, and integrates the assumptions of an omnichannel strategy for social marketing interventions focused on behavior change conversion. Methods The paper follows the benchmark method of theories to build a conceptual model. Results The Omnichannel Social Marketing Model Through Stages of Change presents adequate digital and physical marketing techniques for the different stages of the social change process. Recommendations for Research or Practice The model can be used in future research to measure the effectiveness of social marketing, considering the inclusion of digital technologies and marketing techniques in social marketing strategy. The model also guides social marketing managers in using both digital and offline marketing techniques in an integrated and strategic manner for effective and long-term conversion of change. Future research can apply the model to social marketing cases to generalize its application. Limitations The conceptual model is designed in a bottom-up approach, based on the literature review.","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45696369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Can We Make Social Marketing More ‘Nimble’?","authors":"Rowena K. Sturzaker","doi":"10.1177/15245004231172877","DOIUrl":"https://doi.org/10.1177/15245004231172877","url":null,"abstract":"From the constantly changing rules on mask-wearing and social distancing to rapidly having to show results to secure quick roll-out of social marketing programs, the COVID-19 pandemic highlighted the need for speed and fl exibility when developing social marketing programs. This commentary discusses two examples detailing how social marketing was used during the pandemic and re fl ects on the suitability of the social marketing planning process in the rapidly changing environments which arose from the pandemic","PeriodicalId":46085,"journal":{"name":"Social Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44195393","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}