集体主义和自由在父母风险认知、预期内疚和为孩子接种新冠肺炎疫苗的意图中的作用

IF 2.3 Q3 BUSINESS
Xiao Wang, Jie Xu
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引用次数: 0

摘要

背景:美国联邦药物管理局批准辉瑞公司的疫苗在美国5-11岁儿童中紧急使用。父母决定是否给孩子接种疫苗。在健康信念模型的指导下,本研究调查了与美国父母为5-11岁的孩子接种COVID-19疫苗的意图相关的因素。它还调查了自由和集体主义价值观在父母给孩子接种疫苗的意向中所起的作用。方法在美国食品和药物管理局批准辉瑞公司的COVID-19疫苗在5-11岁儿童中使用后不久,于2021年11月和12月进行了一项在线调查。结果对571名家长反馈的结构方程建模分析显示,家长对孩子对COVID-19易感性的感知、对疫苗有效性的感知以及对不给孩子接种疫苗的预期内疚预测了他们给孩子接种疫苗的意愿。此外,集体主义价值取向与感知易感性、感知利益和预期内疚感有很强的正相关。相反,自由主义价值取向对这三个变量有负向预测,且有中等效应。对于未来的疫苗接种活动(例如,COVID-19、流感或其他突发传染病),社会营销从业人员应首先了解基于形成性研究的疾病感知风险的作用以及疫苗的益处和副作用。具有高度自由主义或低集体主义价值取向的个人、社会群体或地区可能需要不同的策略(例如,接种疫苗可能有助于你更自由地生活)。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Role of Collectivism and Liberty in Parents’ Risk Perceptions, Anticipated Guilt, and Intentions to Vaccinate Their Children Against COVID-19
Background The Federal Drug Administration authorized Pfizer’s vaccine for emergency use among children aged 5–11 in the United States. Parents decide whether to vaccinate their children. Focus of the Article Guided by the health belief model, this research examined the factors associated with U.S. parents’ intentions to vaccinate their children aged 5–11 against COVID-19. It also investigated the role of liberty and collectivist values in parents’ intentions to vaccinate their children. Methods An online survey was conducted in November and December 2021, shortly after the U.S. Food and Drug Administration authorized Pfizer’s COVID-19 vaccine for use among children ages 5–11. Results Structural equation modeling analysis of 571 parents’ responses showed that parents’ perceptions of their children’s susceptibility to COVID-19, perceived efficacy of the vaccine, and their anticipated guilt for not vaccinating their children predicted their intentions to vaccinate their children. In addition, collectivist value orientations had strong and positive associations with perceived susceptibility, perceived benefits, and anticipated guilt. In contrast, libertarian value orientations negatively predicted these three variables with moderate effect sizes. Recommendations For future vaccination campaigns (e.g., COVID-19, influenza, or another emergent infectious disease), social marketing practitioners should first understand the role of perceived risks of a disease and the benefits and side effects of the vaccines based on formative research. Individuals, social groups, or regions with high libertarian or low collectivist value orientations may require different strategies (e.g., getting vaccinated may help you live more freely).
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来源期刊
CiteScore
4.30
自引率
16.70%
发文量
21
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