International Journal of Tourism Cities最新文献

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Unveiling tourist typology: using online reviews and LDA to understand motivations for visiting Kyoto's prominent temples 揭示游客类型:利用在线评论和 LDA 了解游览京都著名寺庙的动机
IF 2.6
International Journal of Tourism Cities Pub Date : 2024-09-12 DOI: 10.1108/ijtc-01-2024-0014
Rosanna Leung, Isabell Handler
{"title":"Unveiling tourist typology: using online reviews and LDA to understand motivations for visiting Kyoto's prominent temples","authors":"Rosanna Leung, Isabell Handler","doi":"10.1108/ijtc-01-2024-0014","DOIUrl":"https://doi.org/10.1108/ijtc-01-2024-0014","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study aims to identify motivations for visiting Kyoto's prominent religious attractions using latent Dirichlet allocation (LDA) text analysis of online reviews; establish linkages between push motivational factors and pull factors of the religious sites, forming distinct tourist typologies; and suggest strategies for Kyoto's destination marketing based on the findings.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>This study analyzed 37,772 TripAdvisor reviews for Kyoto's top 25 religious sites from the pre-pandemic period (March 2020). LDA topic modeling extracts 18 underlying thematic dimensions from the review texts. Axial coding of these dimensions revealed five distinct tourist motivation typologies.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Five motivation typologies emerged: cultural seekers drawn to Japan's unique heritage, nature lovers attracted by scenic landscapes, chrono-seasonal experiencers seeking distinct seasonal views, crowd-avoiders prioritizing less congested visits and city wanderers engaging in local activities.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>The findings offer valuable guidance for destination marketers and managers in Kyoto, enabling the development of targeted strategies to enhance visitor experiences and manage overcrowding at popular religious sites.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This research provides novel insights into nonreligious tourists' motivations for visiting religious sites in a crowded destination. By identifying distinct motivation-based tourist typologies, the study informs strategies for enhancing visitor experiences tailored to diverse needs, contributing to tourism literature and practical destination management.</p><!--/ Abstract__block -->","PeriodicalId":46072,"journal":{"name":"International Journal of Tourism Cities","volume":null,"pages":null},"PeriodicalIF":2.6,"publicationDate":"2024-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142215609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Destination brand gestalt: dimensionalizing co-created tourism destination branding 目的地品牌格式塔:共创旅游目的地品牌的维度化
IF 2.6
International Journal of Tourism Cities Pub Date : 2024-09-12 DOI: 10.1108/ijtc-02-2024-0049
Deske W. Mandagi, Dave Centeno
{"title":"Destination brand gestalt: dimensionalizing co-created tourism destination branding","authors":"Deske W. Mandagi, Dave Centeno","doi":"10.1108/ijtc-02-2024-0049","DOIUrl":"https://doi.org/10.1108/ijtc-02-2024-0049","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Anchored in the theories of brand gestalt and stakeholder perspectives, this study aims to undertake a comprehensive examination of the brand gestalt concept, emphasizing its multidimensional nature and the process of co-creation.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Focused within the context of the Wonderful Indonesia brand, the research draws upon a rich qualitative data set derived from in-depth interviews conducted with 18 international tourists, supplemented by netnography (or internet ethnography) of websites, social media and online articles related to Wonderful Indonesia. Using grounded theory methodology, the qualitative data undergo rigorous analysis to identify emergent themes and patterns.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The research elucidates the four dimensions (4S) comprising brand gestalt: storyscapes, sensescapes, servicescapes and stakeholderscapes. Each dimension is further delineated into essential categories, providing a comprehensive understanding of brand gestalt. This study highlights the collaborative nature of brand gestalt, emphasizing the involvement of multiple stakeholders in shaping the brand's identity and perception. Consumer perceptions of co-creation are identified as significant contributors to brand gestalt, enhancing the brand's value proposition.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>Destination management and practitioners can use the insights from the research to refine their brand management and marketing strategies by leveraging the dimensions of brand gestalt. Recognizing the collaborative construct of brand gestalt can guide businesses in fostering meaningful relationships with stakeholders and aligning branding efforts with collective visions. Understanding the role of consumer co-creation in brand development can inform strategies aimed at enhancing brand equity and fostering consumer loyalty.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study extends existing literature on brand gestalt by providing a comprehensive examination of its four dimensions and essential categories. By emphasizing the collaborative nature of brand gestalt, this study contributes to advancing the understanding of brand co-creation paradigms. The identification of consumer perceptions of co-creation as a significant factor in brand gestalt adds novel insights to the literature, offering valuable implications for brand management and marketing strategies.</p><!--/ Abstract__block -->","PeriodicalId":46072,"journal":{"name":"International Journal of Tourism Cities","volume":null,"pages":null},"PeriodicalIF":2.6,"publicationDate":"2024-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142215608","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Examining hotel characteristics and facilities influencing customer satisfaction using decision tree analysis 利用决策树分析法研究影响顾客满意度的酒店特点和设施
IF 2.6
International Journal of Tourism Cities Pub Date : 2024-09-09 DOI: 10.1108/ijtc-06-2024-0136
Ali Pişirgen, Ali Mert Erdoğan, Serhat Peker
{"title":"Examining hotel characteristics and facilities influencing customer satisfaction using decision tree analysis","authors":"Ali Pişirgen, Ali Mert Erdoğan, Serhat Peker","doi":"10.1108/ijtc-06-2024-0136","DOIUrl":"https://doi.org/10.1108/ijtc-06-2024-0136","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study aims to identify the key hotel characteristics and facilities that significantly influence customer satisfaction based on Google review scores. By applying decision tree analysis, the research seeks to determine which aspects, such as service quality, hotel facilities and location, play pivotal roles in shaping customer experiences. The objective is to provide professional with practical recommendations to improve service quality and cultivate enduring customer loyalty.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>The research used a data set collected from Hotels.com, featuring various characteristics of 802 hotels in Izmir Province. Decision tree analysis was conducted using Classification and Regression Tree algorithm to explore the relationship between hotel characteristics and facilities with customer satisfaction.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The analysis revealed that the number of rooms is the primary factor influencing hotel ratings, with proximity to the airport and hotel classification also being significant. Additional factors such as public transportation distance and laundry services were important, while facilities such as ATMs, beach access and spas showed no significant impact on customer satisfaction. These findings emphasize the importance of core facilities and accessibility.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study contributes to the literature by offering a novel approach, using decision tree analysis to assess hotel customer satisfaction with structured data. It provides practical implications for hotel managers, enabling them to make data-driven improvements to achieve customer satisfaction. The integration rules created by the decision tree model into hotel management systems can enhance operational efficiency and competitive advantage in the hospitality industry.</p><!--/ Abstract__block -->","PeriodicalId":46072,"journal":{"name":"International Journal of Tourism Cities","volume":null,"pages":null},"PeriodicalIF":2.6,"publicationDate":"2024-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142215611","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effect of smart tourism technology experience (STTE) on tourist satisfaction and tourist happiness in Bordeaux: the mediation role of self-gratification 智能旅游技术体验(STTE)对波尔多游客满意度和幸福感的影响:自我满足的中介作用
IF 2.6
International Journal of Tourism Cities Pub Date : 2024-09-02 DOI: 10.1108/ijtc-06-2024-0119
Faruk Yuksel, Uzeyir Kement, Seden Dogan, Gul Erkol Bayram, Sinan Baran Bayar, Cihan Cobanoglu
{"title":"Effect of smart tourism technology experience (STTE) on tourist satisfaction and tourist happiness in Bordeaux: the mediation role of self-gratification","authors":"Faruk Yuksel, Uzeyir Kement, Seden Dogan, Gul Erkol Bayram, Sinan Baran Bayar, Cihan Cobanoglu","doi":"10.1108/ijtc-06-2024-0119","DOIUrl":"https://doi.org/10.1108/ijtc-06-2024-0119","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study aims to investigate the effects of smart tourism technology experience (STTE) on tourist satisfaction and happiness in Bordeaux, with a focus on understanding the mediating role of self-gratification. By examining these relationships, the study seeks to provide insights into how smart tourism technologies can enhance tourist experiences.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>The study uses partial least squares-structural equation modeling (PLS-SEM) to analyze data collected from 380 tourists who visited Bordeaux. The measurement model assesses reliability and validity, while the structural model evaluates the proposed hypotheses and the mediation effects of self-gratification.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The results confirm that STTE positively impacts tourist satisfaction, with accessibility, informativeness and personalization significantly enhancing tourist satisfaction, while interactivity does not. Tourist satisfaction, in turn, positively affects tourist happiness. Furthermore, self-gratification partially mediates the relationship between tourist satisfaction and happiness, highlighting its importance in the smart tourism context.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This research extends the understanding of STTE by demonstrating its effects on tourist satisfaction and happiness. It introduces the mediating role of self-gratification, providing a novel perspective on how personalized smart tourism experiences contribute to overall tourist happiness.</p><!--/ Abstract__block -->","PeriodicalId":46072,"journal":{"name":"International Journal of Tourism Cities","volume":null,"pages":null},"PeriodicalIF":2.6,"publicationDate":"2024-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142215610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
From a hidden gem to a tourist spot: Examining brand gestalt, tourist attitude, satisfaction and loyalty in Bitung city 从隐秘宝地到旅游胜地:考察比通市的品牌形象、游客态度、满意度和忠诚度
IF 2.6
International Journal of Tourism Cities Pub Date : 2024-08-27 DOI: 10.1108/ijtc-10-2023-0217
Deske W. Mandagi, Tonny Soewignyo, Daysi Fikka Kelejan, Darvel Civlie Walone
{"title":"From a hidden gem to a tourist spot: Examining brand gestalt, tourist attitude, satisfaction and loyalty in Bitung city","authors":"Deske W. Mandagi, Tonny Soewignyo, Daysi Fikka Kelejan, Darvel Civlie Walone","doi":"10.1108/ijtc-10-2023-0217","DOIUrl":"https://doi.org/10.1108/ijtc-10-2023-0217","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Brand gestalt has emerged as a crucial concept in marketing and branding, denoting the holistic perception and overall impression that consumers develop about a brand. This concept gains significance as it serves to measure the overall identity of a brand. Despite its importance, both empirical and theoretical exploration of this concept remains limited, particularly in the context of place branding. The present study aims to bridge the theoretical gap surrounding the interplay between brand gestalt, tourist attitude and loyalty within the city branding domain. In particular, it aims to comprehensively explore the dimensional impact of city brand gestalt (CBG) on tourist attitude, satisfaction and loyalty.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>The primary data were collected through a self-administered online questionnaire containing 35 items, developed and adapted from the literature review. A total of 314 samples of Bitung City visitors were recruited, resulting in a 79% response rate. Structural equation modeling was performed using SmartPLS 3 to validate the research hypotheses.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The findings of the study indicate that CBG has a substantial and positive influence on tourist attitudes, satisfaction and loyalty. Furthermore, it was discovered that tourist attitude and satisfaction play a partial mediating role in the relationship between CBG and tourist loyalty.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>This study is a seminal contribution to understanding the link between CBG, tourist attitude, satisfaction and loyalty. It offers valuable insights for city destination management in designing strategies and interventions to foster positive tourist attitudes, increase satisfaction and sustain loyalty. In particular, it emphasizes the necessity of ongoing investments in maintaining a positive holistic brand experience (i.e., brand gestalt) that aligns with evolving expectations. The study highlights the need to develop a compelling narrative and consistent messaging tailored to the target audience's values and aspirations. Additionally, it underscores the importance of providing exceptional sensory experiences that appeal to the target audience.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>To the best of the authors' knowledge, this study is among the first to examine the role of brand gestalt in the context of city branding. Understanding the holistic interaction of the four brand gestalt elements – story, sensescape, servicescape and stakeholders – is crucial for fostering tourists' positive attitudes, satisfaction and loyalty toward urban destinations. The proposed CBG model offers a conceptual framework to guide future research in city branding.</p><!--/ Abstract__block -->","PeriodicalId":46072,"journal":{"name":"International Journal of Tourism Cities","volume":null,"pages":null},"PeriodicalIF":2.6,"publicationDate":"2024-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142215634","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Urban tourism revitalization through smart city Tecoration using digital outdoor advertising: a case study of WAVE advertising in Seoul, South Korea 利用数字户外广告进行智慧城市装饰,振兴城市旅游业:韩国首尔 WAVE 广告案例研究
IF 2.6
International Journal of Tourism Cities Pub Date : 2024-08-27 DOI: 10.1108/ijtc-10-2023-0209
Seung-Chul Yoo, Diana Piscarac, Tu Anh Truong
{"title":"Urban tourism revitalization through smart city Tecoration using digital outdoor advertising: a case study of WAVE advertising in Seoul, South Korea","authors":"Seung-Chul Yoo, Diana Piscarac, Tu Anh Truong","doi":"10.1108/ijtc-10-2023-0209","DOIUrl":"https://doi.org/10.1108/ijtc-10-2023-0209","url":null,"abstract":"&lt;h3&gt;Purpose&lt;/h3&gt;\u0000&lt;p&gt;This study aims to provide nuanced insights into the effectiveness of digital outdoor advertising in redefining urban tourism appeal. Amidst a transformative era for urban tourism and city branding strategies, this study evaluates Tecoration’s influence on city branding and tourism promotion frameworks. Using the “Wave” digital outdoor advertising campaign in Seoul as a focal point, this analysis explores how such innovative marketing efforts reshape potential tourists’ perceptions and intentions toward visiting Seoul.&lt;/p&gt;&lt;!--/ Abstract__block --&gt;\u0000&lt;h3&gt;Design/methodology/approach&lt;/h3&gt;\u0000&lt;p&gt;The study uses a bifurcated methodological framework. The initial phase undertakes a granular topical analysis, decoding keyword patterns from YouTube video commentaries, offering an unmediated insight into viewer sentiment. This is juxtaposed with a structural equation modeling technique in the subsequent phase, which serves to validate and triangulate the findings of the primary analysis.&lt;/p&gt;&lt;!--/ Abstract__block --&gt;\u0000&lt;h3&gt;Findings&lt;/h3&gt;\u0000&lt;p&gt;The study reveals that viewer reactions, imbued with a sense of surprise attributable to both the content’s novelty and the technological innovation, exhibit a strong correlation with increased media engagement. This enhanced engagement significantly influences the viewers’ overall perception of the city, culminating in a marked increase in their intentions to visit Seoul.&lt;/p&gt;&lt;!--/ Abstract__block --&gt;\u0000&lt;h3&gt;Research limitations/implications&lt;/h3&gt;\u0000&lt;p&gt;The findings have transformative implications for city branding strategies, accentuating the potential of digital outdoor mediums. The study advocates for a paradigm shift that underscores the indispensability of Tecoration in elevating urban brand imagery and catalyzing the broader objectives of smart city metamorphosis, urban tourism rejuvenation and commercial growth trajectories.&lt;/p&gt;&lt;!--/ Abstract__block --&gt;\u0000&lt;h3&gt;Practical implications&lt;/h3&gt;\u0000&lt;p&gt;The results of this research highlight the transformative potential of digital outdoor media in city branding. The findings suggest a shift in strategy, emphasizing the critical role of Tecoration in enhancing urban brand imagery, driving smart city development, revitalizing urban tourism and fostering commercial growth. This study underscores the strategic importance of integrating Tecoration into the urban branding framework, showcasing its vital contribution to the growth and dynamism of modern cities.&lt;/p&gt;&lt;!--/ Abstract__block --&gt;\u0000&lt;h3&gt;Social implications&lt;/h3&gt;\u0000&lt;p&gt;The findings of this study highlight the social implications of integrating Tecoration media in urban environments. By enhancing city branding and tourism through innovative digital signage, cities can foster a more vibrant and attractive urban atmosphere, promoting community pride and engagement. Additionally, the increased visitor traffic can boost local economies and support cultural exchange, contributing to the overall social and economic well-being of urban ","PeriodicalId":46072,"journal":{"name":"International Journal of Tourism Cities","volume":null,"pages":null},"PeriodicalIF":2.6,"publicationDate":"2024-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142215633","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Instagram public and private images as an element for the spatial monitoring of tourist behaviour in cities 将 Instagram 公共和私人图像作为城市游客行为空间监测的一个要素
IF 2.6
International Journal of Tourism Cities Pub Date : 2024-08-22 DOI: 10.1108/ijtc-11-2023-0227
Daniel Paül i Agustí
{"title":"Instagram public and private images as an element for the spatial monitoring of tourist behaviour in cities","authors":"Daniel Paül i Agustí","doi":"10.1108/ijtc-11-2023-0227","DOIUrl":"https://doi.org/10.1108/ijtc-11-2023-0227","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The purpose of this paper is to analyse whether publicly shared images on Instagram are representative of tourist behaviour in a destination. This aspect is crucial for destination image management, as it can influence the way tourists perceive the destination.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>The research compares three different factors: the route followed by a group of tourists, the whole set of photographs taken by them and the images that they made publicly available on Instagram. It relies on a field work done by a group of 122 tourists in Turin (Italy). At a qualitative level, the answers given by tourists to the motivations that led them to share some of the image are analysed.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The results showed how the spatial distribution of the images shared publicly on Instagram only partially coincides with the whole set of images taken by tourists.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>It is important to avoid basing marketing and management policies on just the places featured in publicly shared images. If not, there is a risk of taking decisions based on the behaviour of some, rather than all, tourists.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>Many papers claim to be based on the Instagram image as elements to study tourism. However, most of these papers only analyse public images. This fact can affect the results as there may be, for example, areas visited by tourists where photos are not taken. This paper therefore contributes to a better understanding of Instagram as a tool for the study of urban tourism.</p><!--/ Abstract__block -->","PeriodicalId":46072,"journal":{"name":"International Journal of Tourism Cities","volume":null,"pages":null},"PeriodicalIF":2.6,"publicationDate":"2024-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142215637","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Government promotion and city image: visitor intentions in Macao 政府宣传与城市形象:澳门的游客意向
IF 2.6
International Journal of Tourism Cities Pub Date : 2024-08-22 DOI: 10.1108/ijtc-05-2024-0108
Jinquan Zhou, Hong-Wai Ho, Susana Mieiro
{"title":"Government promotion and city image: visitor intentions in Macao","authors":"Jinquan Zhou, Hong-Wai Ho, Susana Mieiro","doi":"10.1108/ijtc-05-2024-0108","DOIUrl":"https://doi.org/10.1108/ijtc-05-2024-0108","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study aims to critically evaluate the impact of government tourism promotion methods on city image and visiting intentions and to explore the moderating effect of tourism experience on two of the conceptualized relationships, using Macao as a case study.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>The research analyzed responses from 407 Macao visitors during the pandemic to determine the effects of tourism promotion methods on the city’s image and visiting intention using structural equation modeling (SEM) to test the hypotheses.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>This study revealed that tourism promotion methods positively impact the city’s image and visiting intentions. City image also mediates the relationship between tourism promotion methods and visiting intentions. Furthermore, tourism experience moderates the relationships between promotion methods and city image and between promotion methods and visiting intentions.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>The study’s findings on the effects of promotion methods utilized by local governments support and expand upon existing theoretical frameworks within the realm of nonprofit organizations’ management and marketing for destination marketing organizations (DMOs). However, the cross-sectional design limits causality, and findings may not be generalizable beyond Macao without further comparative research.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>This study provides valuable insights for policymakers and marketers to design promotional campaigns that deliver authentic and memorable experiences, aligning with their promotional promises, especially in postpandemic contexts.</p><!--/ Abstract__block -->\u0000<h3>Social implications</h3>\u0000<p>This research contributes to the theoretical and methodological advancement of management and marketing for DMOs from a public sector perspective, highlighting the critical role of government involvement in urban tourism promotion.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>The research offers valuable insights into how promotional activities influence visiting intentions, advancing tourism management and marketing for DMOs from a nonprofit perspective. The study validates theories and adds unique insights by focusing on Macao’s postpandemic recovery, offering practical implications for similar urban settings.</p><!--/ Abstract__block -->","PeriodicalId":46072,"journal":{"name":"International Journal of Tourism Cities","volume":null,"pages":null},"PeriodicalIF":2.6,"publicationDate":"2024-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142215636","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Applying protection motivation theory to examine tourist’s pro-environmental behaviour: case study of Lahijan, Iran 运用保护动机理论研究游客的环保行为:伊朗拉希詹案例研究
IF 2.6
International Journal of Tourism Cities Pub Date : 2024-07-30 DOI: 10.1108/ijtc-11-2023-0238
Sahar Hosseinikhah Choshaly
{"title":"Applying protection motivation theory to examine tourist’s pro-environmental behaviour: case study of Lahijan, Iran","authors":"Sahar Hosseinikhah Choshaly","doi":"10.1108/ijtc-11-2023-0238","DOIUrl":"https://doi.org/10.1108/ijtc-11-2023-0238","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study aims to examine the pro-environmental behavior of tourists in one of the northern cities of Iran, Lahijan, by applying the Protection Motivation Theory (PMT).</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>The sample consists of a total of 180 tourists who had traveled to Lahijan city in Guilan province. Data is analyzed using descriptive analysis and structural equation modeling (SEM) technique using Smart PLS 3.0.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The results confirm the importance of PMT in explaining the pro-environmental behavior of tourists. The findings of this study show the significant relationship between vulnerability, severity, self-efficacy, response efficacy, response cost and maladaptive perception with tourist’s pro-environmental behavior. Moreover, rewards are not related to pro-environmental behavior.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>This study provides a better understanding of how to motivate tourists toward pro-environmental behavior. It also contributes to reinforcing PMT by adding evidence from tourism research and delivers profiles for tourism providers.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>The study contributes to the understanding of the predictors of pro-environmental behavior of tourists in Iran using a full PMT which encompasses three concepts of threats appraisal, coping appraisal and maladaptive perception.</p><!--/ Abstract__block -->","PeriodicalId":46072,"journal":{"name":"International Journal of Tourism Cities","volume":null,"pages":null},"PeriodicalIF":2.6,"publicationDate":"2024-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141782203","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Defining and cultivating creative citizenship in northern Thailand: enhancing urban livability through sustainable tourism 在泰国北部界定和培养有创意的公民意识:通过可持续旅游业提高城市宜居性
IF 2.6
International Journal of Tourism Cities Pub Date : 2024-07-29 DOI: 10.1108/ijtc-01-2024-0034
Pachernwaat Srichai, Archabaramee Thapatiwong, Kingkaew Tistueng
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