Effect of smart tourism technology experience (STTE) on tourist satisfaction and tourist happiness in Bordeaux: the mediation role of self-gratification

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Tourism Cities Pub Date : 2024-09-02 DOI:10.1108/ijtc-06-2024-0119

Faruk Yuksel, Uzeyir Kement, Seden Dogan, Gul Erkol Bayram, Sinan Baran Bayar, Cihan Cobanoglu

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引用次数: 0

Abstract

Purpose

This study aims to investigate the effects of smart tourism technology experience (STTE) on tourist satisfaction and happiness in Bordeaux, with a focus on understanding the mediating role of self-gratification. By examining these relationships, the study seeks to provide insights into how smart tourism technologies can enhance tourist experiences.

Design/methodology/approach

The study uses partial least squares-structural equation modeling (PLS-SEM) to analyze data collected from 380 tourists who visited Bordeaux. The measurement model assesses reliability and validity, while the structural model evaluates the proposed hypotheses and the mediation effects of self-gratification.

Findings

The results confirm that STTE positively impacts tourist satisfaction, with accessibility, informativeness and personalization significantly enhancing tourist satisfaction, while interactivity does not. Tourist satisfaction, in turn, positively affects tourist happiness. Furthermore, self-gratification partially mediates the relationship between tourist satisfaction and happiness, highlighting its importance in the smart tourism context.

Originality/value

This research extends the understanding of STTE by demonstrating its effects on tourist satisfaction and happiness. It introduces the mediating role of self-gratification, providing a novel perspective on how personalized smart tourism experiences contribute to overall tourist happiness.

查看原文本刊更多论文

智能旅游技术体验（STTE）对波尔多游客满意度和幸福感的影响：自我满足的中介作用

目的本研究旨在调查智能旅游技术体验（STTE）对波尔多游客满意度和幸福感的影响，重点了解自我满足的中介作用。本研究采用偏最小二乘法结构方程模型（PLS-SEM）分析从 380 名波尔多游客处收集的数据。测量模型评估了可靠性和有效性，而结构模型则评估了提出的假设和自我满足的中介效应。研究结果结果证实，STTE 对游客满意度有积极影响，其中可访问性、信息性和个性化显著提高了游客满意度，而互动性则没有。游客满意度反过来又对游客幸福感产生积极影响。此外，自我满足在一定程度上调节了游客满意度和幸福感之间的关系，突出了其在智慧旅游中的重要性。它引入了自我满足的中介作用，为个性化的智慧旅游体验如何促进游客的整体幸福感提供了一个新的视角。

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来源期刊

International Journal of Tourism Cities HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

5.90

自引率

11.50%

发文量

期刊介绍： A peer-reviewed journal, the International Journal of Tourism Cities provides an international forum for the critical study of urban tourism and tourism cities. The journal aims to be inter-disciplinary in its appreciation of tourism cities and tourism in urban areas, and welcomes original, theoretically-informed articles from those involved in the planning, management or marketing of tourism in city destination or places adjoining urban areas. Urban tourism and travel cover many disciplines and impinge on numerous aspects of daily life within cities. Moreover, they play a key role in domestic and international tourism in most countries, and cities often function as key travel gateways and tourism destinations. The International Journal of Tourism Cities contents include primary research articles, expert discussions on current urban tourism issues, and tourism city case studies. Articles are selected that are relevant to both academics and practitioners. The journal particularly encourages contributions on contemporary topics and issues in urban tourism including smart cities and tourism, environmental impact and sustainable tourism development in cities, citizen and stakeholder involvement in tourism, city destination governance, and the development of policies and standards for city tourism development. The International Journal of Tourism Cities has four distinct purposes: To encourage greater research and scholarship related to tourism in urban settings. To stimulate more interdisciplinary research on tourism in cities, particularly the integration of tourism and urban studies theories and principles. To generate more research studies on tourism at the edge of cities, where urban and rural areas converge. To create more literature on best practices in city tourism worldwide through in-depth analyses and the production of exemplary case studies.