{"title":"Instagram public and private images as an element for the spatial monitoring of tourist behaviour in cities","authors":"Daniel Paül i Agustí","doi":"10.1108/ijtc-11-2023-0227","DOIUrl":null,"url":null,"abstract":"<h3>Purpose</h3>\n<p>The purpose of this paper is to analyse whether publicly shared images on Instagram are representative of tourist behaviour in a destination. This aspect is crucial for destination image management, as it can influence the way tourists perceive the destination.</p><!--/ Abstract__block -->\n<h3>Design/methodology/approach</h3>\n<p>The research compares three different factors: the route followed by a group of tourists, the whole set of photographs taken by them and the images that they made publicly available on Instagram. It relies on a field work done by a group of 122 tourists in Turin (Italy). At a qualitative level, the answers given by tourists to the motivations that led them to share some of the image are analysed.</p><!--/ Abstract__block -->\n<h3>Findings</h3>\n<p>The results showed how the spatial distribution of the images shared publicly on Instagram only partially coincides with the whole set of images taken by tourists.</p><!--/ Abstract__block -->\n<h3>Practical implications</h3>\n<p>It is important to avoid basing marketing and management policies on just the places featured in publicly shared images. If not, there is a risk of taking decisions based on the behaviour of some, rather than all, tourists.</p><!--/ Abstract__block -->\n<h3>Originality/value</h3>\n<p>Many papers claim to be based on the Instagram image as elements to study tourism. However, most of these papers only analyse public images. This fact can affect the results as there may be, for example, areas visited by tourists where photos are not taken. This paper therefore contributes to a better understanding of Instagram as a tool for the study of urban tourism.</p><!--/ Abstract__block -->","PeriodicalId":46072,"journal":{"name":"International Journal of Tourism Cities","volume":null,"pages":null},"PeriodicalIF":3.0000,"publicationDate":"2024-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Tourism Cities","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/ijtc-11-2023-0227","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
Purpose
The purpose of this paper is to analyse whether publicly shared images on Instagram are representative of tourist behaviour in a destination. This aspect is crucial for destination image management, as it can influence the way tourists perceive the destination.
Design/methodology/approach
The research compares three different factors: the route followed by a group of tourists, the whole set of photographs taken by them and the images that they made publicly available on Instagram. It relies on a field work done by a group of 122 tourists in Turin (Italy). At a qualitative level, the answers given by tourists to the motivations that led them to share some of the image are analysed.
Findings
The results showed how the spatial distribution of the images shared publicly on Instagram only partially coincides with the whole set of images taken by tourists.
Practical implications
It is important to avoid basing marketing and management policies on just the places featured in publicly shared images. If not, there is a risk of taking decisions based on the behaviour of some, rather than all, tourists.
Originality/value
Many papers claim to be based on the Instagram image as elements to study tourism. However, most of these papers only analyse public images. This fact can affect the results as there may be, for example, areas visited by tourists where photos are not taken. This paper therefore contributes to a better understanding of Instagram as a tool for the study of urban tourism.
期刊介绍：
A peer-reviewed journal, the International Journal of Tourism Cities provides an international forum for the critical study of urban tourism and tourism cities. The journal aims to be inter-disciplinary in its appreciation of tourism cities and tourism in urban areas, and welcomes original, theoretically-informed articles from those involved in the planning, management or marketing of tourism in city destination or places adjoining urban areas. Urban tourism and travel cover many disciplines and impinge on numerous aspects of daily life within cities. Moreover, they play a key role in domestic and international tourism in most countries, and cities often function as key travel gateways and tourism destinations. The International Journal of Tourism Cities contents include primary research articles, expert discussions on current urban tourism issues, and tourism city case studies. Articles are selected that are relevant to both academics and practitioners. The journal particularly encourages contributions on contemporary topics and issues in urban tourism including smart cities and tourism, environmental impact and sustainable tourism development in cities, citizen and stakeholder involvement in tourism, city destination governance, and the development of policies and standards for city tourism development. The International Journal of Tourism Cities has four distinct purposes: To encourage greater research and scholarship related to tourism in urban settings. To stimulate more interdisciplinary research on tourism in cities, particularly the integration of tourism and urban studies theories and principles. To generate more research studies on tourism at the edge of cities, where urban and rural areas converge. To create more literature on best practices in city tourism worldwide through in-depth analyses and the production of exemplary case studies.
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