Journal of Global Scholars of Marketing Science最新文献_第3页

Let’s not talk about men: When meaningful female-to-female interaction and dialogue drive higher box office sales 让我们不要谈论男性:当有意义的女性与女性的互动和对话推动更高的票房收入

Journal of Global Scholars of Marketing Science Pub Date : 2023-11-06 DOI: 10.1080/21639159.2023.2248758

Robert D. Evans, I. Karabas, Y. Andonova, L. Nochebuena-Evans

{"title":"Let’s not talk about men: When meaningful female-to-female interaction and dialogue drive higher box office sales","authors":"Robert D. Evans, I. Karabas, Y. Andonova, L. Nochebuena-Evans","doi":"10.1080/21639159.2023.2248758","DOIUrl":"https://doi.org/10.1080/21639159.2023.2248758","url":null,"abstract":"ABSTRACTThis study explores two unique aspects of diversity, equity, and inclusion (DEI) from the perspective of gender diversity in the field of motion pictures and the dimension of inclusion utilizing the Bechdel-Wallace Test (BWT). A production may pass the BWT if a conversation between two women is not about men, hence the conversation is deemed meaningful. Using a consumer-driven data set, we find a positive effect of the BWT on international and total box office sales. The results also show a unique result in the years following the modern #MeToo movement, leading to enhanced box office returns for domestic, international, and total box office sales. Therefore, in addition to contributing to efforts to better understanding the impact of the addition of gender diversity and inclusion on motion picture performance, female characters’ meaningful conversation with other females will likely lead to higher return on producers’ investment in motion pictures. Practical implications and contributions to feminist film theory and theory of planned behavior are discussed.KEYWORDS: Bechdel-Wallace testdiversitybox office revenueMeToo movementsocial justice Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"82 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135678778","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Effects of empathy and egoism on CSR perceptions and consumer buycotts: Lessons learned during global crisis in support of equitable business practices 同理心和利己主义对企业社会责任认知和消费者购买行为的影响:在全球危机中获得的支持公平商业行为的经验教训

Journal of Global Scholars of Marketing Science Pub Date : 2023-11-06 DOI: 10.1080/21639159.2023.2255866

Ania Izabela Rynarzewska, Stephen A. LeMay, Marilyn M. Helms, Eliza Hetrick

{"title":"Effects of empathy and egoism on CSR perceptions and consumer buycotts: Lessons learned during global crisis in support of equitable business practices","authors":"Ania Izabela Rynarzewska, Stephen A. LeMay, Marilyn M. Helms, Eliza Hetrick","doi":"10.1080/21639159.2023.2255866","DOIUrl":"https://doi.org/10.1080/21639159.2023.2255866","url":null,"abstract":"ABSTRACTConsumer polarization leading to buycotts and boycotts was magnified by the global crisis of 2020–2021 which changed consumer priorities and business practices: in-person shopping decreased, while social distancing, remote work, and media consumption increased. In this context, we examined the relationships among egoism, empathy, and consumer interest in social topics. These topics included employee treatment, social justice, and the environment. We highlighted aligning Corporate Social Responsibility (CSR) efforts with consumer values. Using a survey method and structural equation modeling, we found such efforts increased consumer buycott. In this research we addressed whether consumers were motivated by empathy or egoism to engage in buycotting during global crisis. Consumers reacted to a firm’s adherence to health and safety guidelines, respect for human rights, and engaged in environmental protection. This study contributes to the literature on CSR and prosocial behavior. It examined the relationships among key consumer characteristics and corporate behavior in times of crisis and expands the existing literature on psychological factors that play a role in buycotting. The findings are applicable to policy makers, academic literature, and practice as it offers practical recommendations on how companies might consider realignment of CSR activities during crisis. It also suggests directions for future research.KEYWORDS: EmpathyegoismCSRequitybuycott Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"10 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135589834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The dark side of surge pricing and the mitigating role of information disclosure 动态定价的阴暗面与信息披露的缓解作用

Journal of Global Scholars of Marketing Science Pub Date : 2023-09-15 DOI: 10.1080/21639159.2023.2243483

Ashok Bhattarai, Maryam Farhang, Mavis T. Adjei, Jose L. Saavedra Torres, Ash Zaad

{"title":"The dark side of surge pricing and the mitigating role of information disclosure","authors":"Ashok Bhattarai, Maryam Farhang, Mavis T. Adjei, Jose L. Saavedra Torres, Ash Zaad","doi":"10.1080/21639159.2023.2243483","DOIUrl":"https://doi.org/10.1080/21639159.2023.2243483","url":null,"abstract":"ABSTRACTThis research paper investigates the impact of surge pricing, a dynamic pricing strategy that adjusts prices based on real-time demand and supply, on customers’ perception of price fairness. We aim to provide insights for both academic and managerial audiences. Our study focuses on how businesses using surge pricing can minimize negative effects on customer behavior by properly communicating price changes. We conducted two experiments to examine customers’ fairness perception of surge pricing policies. Our findings revealed that customers generally perceive surge pricing as less fair. However, we also discovered that aligning the amount of information shared with the price increase can effectively improve these fairness perceptions. Our research contributes to the literature on price communication by exploring factors that influence consumers’ understanding and acceptance of price changes. Additionally, our findings offer practical guidance for businesses on how to communicate pricing information in a way that customers perceive as fair, ultimately benefiting both companies and their customers.KEYWORDS: Surge pricingprice fairnessinformation disclosureprice-information communicationconsumer decision-making Disclosure statementNo potential conflict of interest was reported by the author(s).Supplementary materialSupplemental data for this article can be accessed online at https://doi.org/10.1080/21639159.2023.2243483.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"138 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135436325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The effect of luxury brands’ sustainable fashion marketing types on authenticity, brand attitude, and purchase intention 奢侈品牌可持续时尚营销类型对真实性、品牌态度和购买意愿的影响

Journal of Global Scholars of Marketing Science Pub Date : 2023-09-15 DOI: 10.1080/21639159.2023.2248154

Hojae Lee, Eunju Ko, Sanghoon Lee

{"title":"The effect of luxury brands’ sustainable fashion marketing types on authenticity, brand attitude, and purchase intention","authors":"Hojae Lee, Eunju Ko, Sanghoon Lee","doi":"10.1080/21639159.2023.2248154","DOIUrl":"https://doi.org/10.1080/21639159.2023.2248154","url":null,"abstract":"ABSTRACTConsumers consider authenticity a critical factor in fashion brand evaluation, sustainable marketing has become essential in marketing activities. And also sustainable fashion brands is increasing, but literature in this field has focused on general and fast fashion brands, and research on luxury brands is lacking. This study aims to examine the effect of luxury brands’ sustainable fashion marketing activities on authenticity, purchase intention, and brand attitude. It analyzes the effects of article format and marketing activity type and identifies the difference in the interaction between luxury brands’ sustainable marketing types and the authenticity, purchase intention, and brand attitude of fashion companies. Sustainable fashion and raw materials were selected as the final stimuli, and 217 copies of the questionnaire were used for analysis through a specialized research company. It found that authenticity, brand attitude, and consumer purchase intention varied greatly depending on luxury brands’ sustainable fashion marketing types. Authenticity positively affected brand attitude and purchase intention, a positive brand attitude positively impacted purchase intention. This study is significant as it provides basic data on the effects of marketing strategies using authenticity from an academic and practical view, expanding the limited scope of research focused on luxury brands in sustainable fashion.KEYWORDS: Sustainable fashion marketingluxury brandsauthenticitybrand attitudepurchase intention Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135437502","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Impact of video product presentation and scarcity claim on mobile-based impulse buying 视频产品展示和稀缺性诉求对移动端冲动购买的影响

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2023-08-30 DOI: 10.1080/21639159.2023.2238716

Priyanka Gupta, S. Prashar, C. Parsad, T. S. Vijay

{"title":"Impact of video product presentation and scarcity claim on mobile-based impulse buying","authors":"Priyanka Gupta, S. Prashar, C. Parsad, T. S. Vijay","doi":"10.1080/21639159.2023.2238716","DOIUrl":"https://doi.org/10.1080/21639159.2023.2238716","url":null,"abstract":"ABSTRACT The introduction of mobile shopping apps has resulted in the growth of impulse buying or excessive compulsion, especially in the fashion industry. This paper aims to establish a relationship between app stimuli (including performance expectancy, effort expectancy, atmosphere, layout, and privacy and security) and impulse buying behaviour. Besides this, it also examines the moderating effects of the video product presentation and product scarcity claim and the mediating effects of impulse buying intention and user satisfaction. The study was carried out in two phases. In the first phase, a paired t-test analysis was carried out to compare the mean of each set. This was followed by multi-group structural equation modelling to check the model’s validity. The results show that while video product presentation produced a significant difference between impulse buying intention and impulse buying behaviour for both the male and female respondents, scarcity claims achieved positive results only for male participants. The SEM results, meanwhile, demonstrated that both the mediating variables bear a relationship to performance expectancy, privacy and security, and impulse buying behaviour. However, effort expectancy was only related to impulse buying intention, while atmosphere and layout were exclusively associated with user satisfaction. Based on the findings of the study, theoretical and managerial implications are presented.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"33 1","pages":"577 - 601"},"PeriodicalIF":1.6,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47096230","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A micro-level perspective to fostering IDEAs in the classroom and beyond 在课堂内外培养IDEA的微观视角

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2023-08-21 DOI: 10.1080/21639159.2023.2243987

S. Barat

引用次数: 0

Temporary love: A love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness 暂时的爱：奢侈时尚消费者在品牌嫉妒和价值表达适度之间的爱恨转换

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2023-08-15 DOI: 10.1080/21639159.2023.2209104

Aarti Saini, Muhammad Kashif, Silvia Platania

引用次数: 1

The effect of equity initiatives by gendered brands 性别化品牌股权倡议的效果

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2023-08-14 DOI: 10.1080/21639159.2023.2238710

Dolph F. Nelson, Laura Boman, Ganga S. Urumutta Hewage

引用次数: 0

Learning to be consumers of “smart” retail channels: The baby boomer experience 学习成为“智能”零售渠道的消费者：婴儿潮一代的经历

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2023-08-14 DOI: 10.1080/21639159.2023.2218394

Zachary Robichaud, Hong Yu

{"title":"Learning to be consumers of “smart” retail channels: The baby boomer experience","authors":"Zachary Robichaud, Hong Yu","doi":"10.1080/21639159.2023.2218394","DOIUrl":"https://doi.org/10.1080/21639159.2023.2218394","url":null,"abstract":"ABSTRACT A global shift in aging populations points to greying consumers as an important market for retailers and an underserved segment for researchers. The COVID-19 pandemic has accelerated digital expansion in the marketplace, innovated new industries, and encouraged new participants. This acceleration provides significant implications for the greying population whereby the adoption of smart-enabled platforms and channels becomes essential. Most of the digital and smart-consumer socialization research has focused exclusively on younger generations because of their digital nativity. This study aims to expand our understanding of baby boomer consumers’ attitudes and behaviors in the smart retail context using a consumer socialization framework. Findings suggest that perceived usefulness, ease of use, reliability, and fun were significant influences on global attitudes toward shopping in smart retail channels. Global attitudes toward shopping in smart retail channels significantly influenced behavioral intention and digital mass media exposure significantly influenced all dimensions of attitudes toward shopping in smart retail channels suggesting interest and engagement in smart retail channel participation among older adults.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"33 1","pages":"536 - 560"},"PeriodicalIF":1.6,"publicationDate":"2023-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42487480","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Subduing effects of personal norms on materialism fostering green purchase behavior: Modified norm activation model perspective 个人规范对物质主义促进绿色购买行为的抑制作用:修正规范激活模型视角

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2023-08-11 DOI: 10.1080/21639159.2023.2238722

Anand Jhawar, D. Israel, Prashant Kumar

{"title":"Subduing effects of personal norms on materialism fostering green purchase behavior: Modified norm activation model perspective","authors":"Anand Jhawar, D. Israel, Prashant Kumar","doi":"10.1080/21639159.2023.2238722","DOIUrl":"https://doi.org/10.1080/21639159.2023.2238722","url":null,"abstract":"ABSTRACT This study integrates materialism with a modified Norm Activation Model (NAM) perspective in the green purchase behavior context. It examines the effects of materialism on environmental belief and environmental concern and, consequently, on green purchase behavior mediated by personal norms. Useable data was collected from 405 Indian consumers using a structured online questionnaire that examined the relationships deploying structural equation modeling in SmartPLS3.0. Results show that materialism negatively affects environmental beliefs, environmental concern, and personal norms. The results further elucidate that environmental belief and environmental concern do not affect green purchase behavior directly. However, personal norms positively mediate the effects of materialism, environmental belief, and environmental concern on green purchase behavior. This study adds to the green marketing and consumer behavior literature by elucidating the mediating effects of personal norms, addressing a research gap with a modified version of the Norm Activation model. The findings can guide organizations and governments in understanding consumers’ predispositions towards green purchases.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"33 1","pages":"602 - 625"},"PeriodicalIF":1.6,"publicationDate":"2023-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"60249572","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0