Journal of Global Scholars of Marketing Science最新文献_第4页

Influences of symbolic capital on destination brand equity 符号资本对目的地品牌资产的影响

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2023-07-10 DOI: 10.1080/21639159.2023.2233087

Juran Kim, Joonheui Bae

引用次数: 0

Luxury product and brand purchasing behavior: A conceptual perspective. 奢侈品和品牌购买行为：概念视角。

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2023-07-03 DOI: 10.1080/21639159.2020.1808823

A. Correia, M. Kozak

引用次数: 0

The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR) 服务质量通过企业社会责任的调节效应提升品牌真实性的作用

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2023-05-16 DOI: 10.1080/21639159.2023.2199306

Abdul Ghaffar, Tahir Islam, T. Kinčl, Abdul Hakeem, Anshuman Sharma

{"title":"The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)","authors":"Abdul Ghaffar, Tahir Islam, T. Kinčl, Abdul Hakeem, Anshuman Sharma","doi":"10.1080/21639159.2023.2199306","DOIUrl":"https://doi.org/10.1080/21639159.2023.2199306","url":null,"abstract":"ABSTRACT This paper aims to examine the impact of service quality and corporate social responsibility (CSR) on brand authenticity and determine the moderating effects of CSR on the relationship between service quality and brand authenticity. Survey data was collected from 472 customers of Karachi, Pakistan’s four major medical diagnostic laboratories, through the convenience sampling technique. The quantitative method was used. To collect information from respondents, a self-administered questionnaire is used. We utilized the partial least squares structural equation modeling (PLS-SEM) technique to analyze data. The results show that CSR, service quality, and brand authenticity are related in medical diagnostic and research laboratories. Research findings indicate that service quality and CSR directly and positively impact brand authenticity. In addition, CSR moderates the effect between service quality and brand authenticity. Managers can see corporate social responsibility as an intangible value that goes along with high-quality services and makes medical diagnostic and research laboratory services more authentic.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"33 1","pages":"475 - 494"},"PeriodicalIF":1.6,"publicationDate":"2023-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46891734","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Diffusion of moral behavior on a collaborative consumption platform: Dual mechanisms of deindividuation and self-presentation 协作消费平台上道德行为的扩散:去个性化与自我呈现的双重机制

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2023-03-05 DOI: 10.1080/21639159.2023.2175708

Joonheui Bae, K. Kim

{"title":"Diffusion of moral behavior on a collaborative consumption platform: Dual mechanisms of deindividuation and self-presentation","authors":"Joonheui Bae, K. Kim","doi":"10.1080/21639159.2023.2175708","DOIUrl":"https://doi.org/10.1080/21639159.2023.2175708","url":null,"abstract":"ABSTRACT Although collaborative consumption platforms (CCPs) have achieved rapid growth, the increase in misbehavior on CCPs has made users hesitant to participate. This study examines how previous moral behavior influences subsequent moral behavior and how deindividuation and self-disclosure, as psychological mechanisms, influence subsequent moral behavior. To test the hypotheses, this study conducted two experiments. Data were analyzed using logistic regression analysis. The results show that the previous user’s misbehavior (or good behavior) positively affects the subsequent user’s misbehavior (or good behavior). Furthermore, without self-disclosure, deindividuation mediates the effect of the previous user’s misbehavior on the subsequent user’s misbehavior. Conversely, when there is self-disclosure, self-presentation mediates the effect of the previous user’s good behavior on the subsequent user’s good behavior. The study provides a diffusion model of moral behavior on CCPs through a dual mechanism of deindividuation and self-presentation while considering self-disclosure as a nudge.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"33 1","pages":"167 - 185"},"PeriodicalIF":1.6,"publicationDate":"2023-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45964337","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Demystifying the green purchasing behavior of young consumers: Moderating role of green skepticism 揭开年轻消费者绿色购买行为的神秘面纱：绿色怀疑论的调节作用

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2023-03-02 DOI: 10.1080/21639159.2022.2163415

S. Uddin, Mohammed Naved Khan, M. Faisal, Mohd Danish Kirmani

{"title":"Demystifying the green purchasing behavior of young consumers: Moderating role of green skepticism","authors":"S. Uddin, Mohammed Naved Khan, M. Faisal, Mohd Danish Kirmani","doi":"10.1080/21639159.2022.2163415","DOIUrl":"https://doi.org/10.1080/21639159.2022.2163415","url":null,"abstract":"ABSTRACT Environmental protection is increasingly a concern, but false claims by companies have raised green skepticism among consumers. Young consumers constitute a significant group for consumption in an economy like India. While young consumers have rarely been surveyed on factors like green perceived value and perception regarding green claims, there is a paucity of research on the moderating role of skepticism. This paper provides a new perspective regarding the underexplored debate on green skepticism levels among young consumers. Data from 610 respondents were gathered through a researcher-controlled survey. Antecedents to environmental attitude, namely green perceived value, environmental knowledge, and interpersonal influence, were found to influence the relationships significantly. Young consumers’ environmental attitude was significant in explaining their green purchasing behavior. The paper sheds first light on the negative moderating effect of skepticism on the attitude-behavior relationship. The study highlights the role of educated and urban young consumers in sustainable consumption. In the same vein, findings suggest that managers should consider the importance of consumers’ doubts as a valuable element for global green advertising effectiveness.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"33 1","pages":"264 - 284"},"PeriodicalIF":1.6,"publicationDate":"2023-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49112106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Consumers’ acceptance of social commerce during COVID-19 lockdown 新冠肺炎封锁期间消费者对社交商业的接受

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2023-01-22 DOI: 10.1080/21639159.2022.2137054

Zaryab Sheikh, Abdul Ghaffar, Tahir Islam, Altaf Ahmed Sheikh

{"title":"Consumers’ acceptance of social commerce during COVID-19 lockdown","authors":"Zaryab Sheikh, Abdul Ghaffar, Tahir Islam, Altaf Ahmed Sheikh","doi":"10.1080/21639159.2022.2137054","DOIUrl":"https://doi.org/10.1080/21639159.2022.2137054","url":null,"abstract":"ABSTRACT The COVID-19 pandemic changed everything, especially marketing, leading to increased digital usage. Social media allows faster connectivity among people and gives marketers new pathways to engage with consumers. The lockdown dramatically reduced economic activity by numbers that are worth understanding. This study examines the numerous aspects contributing to the consumer’s favorable opinions toward their social commerce intents and behavior during the COVID-19 pandemic. Using SEM, the data examination of 297 respondents established that applying the social support theory and the unified theory of acceptance and use of technology (UTAUT) model to the proposed theoretical framework is significantly associated with social commerce intentions. The results state that all the direct hypotheses have been supported, confirming that social support, performance expectancy, effort expectancy, offline subjective norms, and online subjective norms are significantly associated with social commerce intentions. The results also indicated that Information Technology Infrastructure (ITI) moderated social support, performance expectancy, effort expectancy, and online subjective norms.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"33 1","pages":"210 - 230"},"PeriodicalIF":1.6,"publicationDate":"2023-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42917380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

An exploratory study on the perceived agility by consumers in luxury brand omni-channel 奢侈品牌全渠道消费者感知敏捷性的探索性研究

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2023-01-02 DOI: 10.1080/21639159.2022.2153261

Sang-chul Son, Joonheui Bae, K. Kim

{"title":"An exploratory study on the perceived agility by consumers in luxury brand omni-channel","authors":"Sang-chul Son, Joonheui Bae, K. Kim","doi":"10.1080/21639159.2022.2153261","DOIUrl":"https://doi.org/10.1080/21639159.2022.2153261","url":null,"abstract":"ABSTRACT Perceived agility in luxury brands means that they provide information about changes in customer expectations and preferences quickly and flexibly. Millennial and Z generation customers not only expect to interact immediately with the brand but also expect unique services meeting their needs and expectations. A digitalized luxury brand only selling products and providing services can no longer maintain customer satisfaction. This study explores the importance of perceived agility and the timing of when customers perceive more agility in the shopping journey of a digitized luxury brand. Data were collected using Netnography, a qualitative research method, and analyzed using NVivo 11.0. The results show that increasing perceived agility through meeting consumer expectations and quickly responding to the environment by actively introducing digitalization to improve customer interaction is a factor differentiated from customer service. The findings have implications for how practitioners and managers of luxury brands can improve consumers’ unique experiences while adapting to changing service encounters.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"33 1","pages":"154 - 166"},"PeriodicalIF":1.6,"publicationDate":"2023-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44208685","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Marketing in the metaverse: Moving forward – What’s next? 元宇宙中的营销：前进——下一步是什么？

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2023-01-02 DOI: 10.1080/21639159.2022.2163908

Isaac Cheah, Anwar Sadat Shimul

引用次数: 11

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2022-11-17 DOI: 10.1080/21639159.2022.2135012

Chai-Lee Goi, F. Chieng, M. Goi

引用次数: 1

Elucidating strategic patterns from target customers using multi-stage RFM analysis 使用多阶段RFM分析阐明目标客户的战略模式

IF 1.6