Journal of Global Scholars of Marketing Science最新文献_第5页

Does CSR influence sustained competitive advantage and behavioral outcomes? An empirical study in the hospitality sector 企业社会责任是否影响持续的竞争优势和行为结果？酒店业的实证研究

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2022-09-07 DOI: 10.1080/21639159.2022.2098157

Tahir Islam, Mumtaz Khan, Abdul Ghaffar, Ying Wang, M. Mubarik, Imtiaz Haider Ali, Z. Shahid, Mahmood Rehmani, Anshuman Sharma

引用次数: 8

The effect of B2B service experience on repurchase intention: Focus on roles of organizational agility and customer knowledge sharing B2B服务体验对再购买意愿的影响:关注组织敏捷性和客户知识共享的作用

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2022-08-15 DOI: 10.1080/21639159.2022.2105245

S. Jang, Joonheui Bae, K. Kim

{"title":"The effect of B2B service experience on repurchase intention: Focus on roles of organizational agility and customer knowledge sharing","authors":"S. Jang, Joonheui Bae, K. Kim","doi":"10.1080/21639159.2022.2105245","DOIUrl":"https://doi.org/10.1080/21639159.2022.2105245","url":null,"abstract":"ABSTRACT As the importance of services grows, many business-to-business (B2B) firms are enhancing the value of customer service experience by digitally transforming services to find a point of differentiation from competitors. This study investigates the effect of service experience on repurchase intention in the capital goods industry and examines the roles of organizational agility as a mediator and customer knowledge sharing as a moderator. Data were collected from 264 customers and U.S. firms. Moreover, partial least squares structural equation modeling was used for the analysis. Results revealed a positive and significant relationship between service experience and organizational agility, and between organizational agility and repurchase intention. Additionally, organizational agility mediates the positive and significant relationship between service experiences and repurchase intention. Finally, customer knowledge sharing plays a positive and crucial moderating role in the relationship between service experience and organizational agility. These findings are a step forward from the existing conceptual study on service experience and demonstrate that the firm’s organizational agility enhances the customer’s service experience and influences repurchasing intention between the period of the customer’s initial purchasing behavior and the next repurchase. This study contributes to the literature on service experience in the B2B service setting.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"32 1","pages":"645 - 659"},"PeriodicalIF":1.6,"publicationDate":"2022-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48756667","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring the Effect of Personality Congruencies on Brand Identification and Purchase Intentions 人格一致性对品牌识别和购买意愿的影响

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2022-07-21 DOI: 10.1080/21639159.2022.2080093

Nilesh Arora, S. Prashar, T. S. Vijay, C. Parsad

{"title":"Exploring the Effect of Personality Congruencies on Brand Identification and Purchase Intentions","authors":"Nilesh Arora, S. Prashar, T. S. Vijay, C. Parsad","doi":"10.1080/21639159.2022.2080093","DOIUrl":"https://doi.org/10.1080/21639159.2022.2080093","url":null,"abstract":"ABSTRACT The purpose of this study is to examine how brand reputation and uniqueness impact customer brand identification and purchase intent. Utilizing the survey data of 712 respondents, the research has also discovered the influence of paired personality congruencies – brand-consumer, brand-celebrity and consumer-celebrity on reputation and uniqueness of the brand, brand identification and consumer attitude towards the advertisement and the brand. The results revealed the positive influence of brand-consumer and brand-celebrity personality congruencies on brand reputation. However, brand uniqueness was only impacted by brand-celebrity personality congruence. Significant moderating effect of consumer-celebrity personality congruence was observed. By integrating all the three-personality congruencies in a single framework with consumer-celebrity personality congruency as a moderating variable, the study augurs well to the body of knowledge on celebrity endorsement. Discovering some interesting observations pertaining to the personality congruencies, brand identification and consumer behavioral intentions, the study contributes by extending business and managerial implications.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"33 1","pages":"186 - 209"},"PeriodicalIF":1.6,"publicationDate":"2022-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47898332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Teaching Integrated Digital Prospecting in the advanced sales course 在高级销售课程中进行综合数字勘探教学

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2022-07-21 DOI: 10.1080/21639159.2022.2048961

J. J. Fyles, B. Guy

引用次数: 0

Does gamification effect customer brand engagement and co-creation during pandemic? A moderated-mediation analysis 在疫情期间，游戏化是否会影响客户的品牌参与和共同创造？适度调解分析

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2022-07-21 DOI: 10.1080/21639159.2022.2083000

R. Rather, S. H. Parrey, Rafia Gulzar, S. Rehman

{"title":"Does gamification effect customer brand engagement and co-creation during pandemic? A moderated-mediation analysis","authors":"R. Rather, S. H. Parrey, Rafia Gulzar, S. Rehman","doi":"10.1080/21639159.2022.2083000","DOIUrl":"https://doi.org/10.1080/21639159.2022.2083000","url":null,"abstract":"ABSTRACT While insight into gamification, customer brand engagement (CBE), and co-creation is rapidly increasing, little remains known about the relationship of these, and related concepts, as thus investigated in this study. Rooted in service-dominant logic and protection motivation theory-informed perspectives, this study develops and tests a model which investigates the effects of destination brand-based gamification on CBE, co-creation, loyalty and positive word-of-mouth (WOM) during pandemic. This study also investigates the potentially moderating role of protection motivation and psychological fear in affecting these associations. To explore these issues, we collected tourist-based survey data using PLS-SEM analysis. Our findings suggest that gamification positively impacts CBE, co-creation, loyalty and WOM. Second, our findings confirm the CBE’s differing effects on co-creation, loyalty and WOM. Third, results revealed the gamification’s indirect effect on co-creation, loyalty and WOM, as mediated through CBE. Further, findings verify a reciprocal relationship between loyalty and CBE, which has not been reported in existing studies. Finally, our analyses revealed a significant-positive moderating role of protection motivation and significant-negative moderating effect of psychological fear in proposed associations. This study offers key theoretical and practical implications to marketing literature with valuable suggestions for destination brand managers during pandemic.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"33 1","pages":"285 - 311"},"PeriodicalIF":1.6,"publicationDate":"2022-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42012366","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 9

Exploring store atmospherics of FMCG brands flagship stores with an immersive 180-degree dome-shaped display 通过沉浸式180度穹顶展示，探索快消品品牌旗舰店的商店氛围

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2022-07-21 DOI: 10.1080/21639159.2022.2033131

V. C. Duong, B. Sung, Matthew Barber, Emma Regolini, Min Teah

{"title":"Exploring store atmospherics of FMCG brands flagship stores with an immersive 180-degree dome-shaped display","authors":"V. C. Duong, B. Sung, Matthew Barber, Emma Regolini, Min Teah","doi":"10.1080/21639159.2022.2033131","DOIUrl":"https://doi.org/10.1080/21639159.2022.2033131","url":null,"abstract":"ABSTRACT The current study aims to use immersive technologies to examine how: (1) store design, (2) sensory pleasantness, and (3) store’s perceived luxury influence brand and product evaluation for an FMCG food brand. A total of 668 participants were immersed in a 180-degree, dome-shaped virtual reality display that simulated an FMCG flagship store. A self-reported survey was administered after the exposure to the stimulus to measure store design pleasantness, sensory pleasantness, store’s perceived luxury, product evaluation, brand evaluation, and purchase intent. The current research demonstrates the positive effects of store design and pleasantness and perceived luxury on consumer evaluations of food products and brands in the context of FMCG flagship stores. The present study indicates that flagship stores could serve as a potential alternative to traditional retail outlets for FMCG food brands. This is important for FMCG brands as they can negate their reliance on traditional retailers and stimulate positive perceptions towards brands and products.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"32 1","pages":"554 - 578"},"PeriodicalIF":1.6,"publicationDate":"2022-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47762118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Mapping the most competitive journals in advertising research. A bibliometric analysis in a 25-year period 绘制广告研究领域最具竞争力的期刊。25年的文献计量分析

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2022-05-25 DOI: 10.1080/21639159.2021.1986098

Leslier Valenzuela-Fernández, Ignacio Munoz Quezada, J. Merigó

{"title":"Mapping the most competitive journals in advertising research. A bibliometric analysis in a 25-year period","authors":"Leslier Valenzuela-Fernández, Ignacio Munoz Quezada, J. Merigó","doi":"10.1080/21639159.2021.1986098","DOIUrl":"https://doi.org/10.1080/21639159.2021.1986098","url":null,"abstract":"ABSTRACT Purpose This research presents a bibliometric analysis of the main advertising trends used as a means of investigation in the business area. This article identifies leading journals and provides a collaborative network researcher for future use in the generation of knowledge. Design/Methodology/Approach This study examines 4,449 publications from the Web of Science Core Collection database for the 1992–2016 period. The authors analyze bibliometric indicators including the number of publications and citations, the citations per paper, five-year period analysis (quinquennial), h-index, citation thresholds and co-occurrence of authors keywords analysis. It develops bibliographical coupling and co-citations analysis by using the visualization of similarities Viewer Software. Findings Results show a growing trend in the number of advertising´s publications. The Journal of Advertising has been the most cited and the Journal of Advertising Research has the largest number of papers. In regards to the h-index, the three most relevant journals in advertising are Journal of Advertising, Journal of Advertising Research, and the International Journal of Advertising. Originality This article is the first one that contributes with a complete overview of the field of advertising research as a mean of investigation, in a 25-year period. Especially from the business scientific research area through bibliometric indicators, journal rankings, content, citations, and bibliographic coupling, co-citations, and keywords analysis.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"33 1","pages":"349 - 381"},"PeriodicalIF":1.6,"publicationDate":"2022-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41656587","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Tangible and intangible quality cues in service advertising: A construal level theory perspective 服务广告中有形和无形的质量线索：一个构念层面的理论视角

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2022-05-13 DOI: 10.1080/21639159.2022.2062023

Utkarsh

引用次数: 0

How perceived effectiveness of social media platform and satisfaction affect continuance intention in a pandemic: The moderating role of perceived benefit 社交媒体平台的感知有效性和满意度如何影响大流行中的延续意愿:感知利益的调节作用

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2022-05-12 DOI: 10.1080/21639159.2022.2062024

K. Tran, Lobel Trong Thuy Tran

引用次数: 2

Influencing students into sales careers through a speed selling event 通过快速销售活动影响学生进入销售职业

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2022-05-10 DOI: 10.1080/21639159.2022.2052340

L. Matthews, D. Edmondson

{"title":"Influencing students into sales careers through a speed selling event","authors":"L. Matthews, D. Edmondson","doi":"10.1080/21639159.2022.2052340","DOIUrl":"https://doi.org/10.1080/21639159.2022.2052340","url":null,"abstract":"ABSTRACT Even though employers constantly solicit new sales professionals at numerous universities, students remain reluctant to pursue this career path. One intervening approach to alter the attitudes of students towards sales careers is to include a speed selling event in the introductory sales class, or perhaps even in the introductory course to overcome misperceptions about sales. One hundred sixty-two professional selling students from a southeastern public university participated in a pre- and post-event survey that assessed their attitudes toward sales careers and grit (courage & resolve to continue). Self-reflection papers from these students were a component of the evaluation. At the same time, eight participating employers completed a post-event survey of the speed selling event. Results indicate improved attitudes towards sales careers and higher levels of grit after the event. Students also frequently commented about increased confidence and job opportunities because of their participation. These results showcase how interventions such as the speed selling event can positively impact students’ attitudes towards sales careers and; therefore, increase the likelihood that they would pursue a career in sales.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"33 1","pages":"231 - 247"},"PeriodicalIF":1.6,"publicationDate":"2022-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43188949","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2