Journal of Global Scholars of Marketing Science最新文献_第2页

Beyond looks: How designer cues win over customers through social value, self-expression, and design involvement 超越外观：设计师如何通过社会价值、自我表达和设计参与来赢得顾客的青睐

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2024-03-03 DOI: 10.1080/21639159.2024.2308296

Elif Idemen, A. Banu Elmadag

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I think I can, I think I can; A qualitative investigation of celebrity endorsement and meaning transfer’s role in building consumer self confidence 我认为我可以，我认为我可以；对名人代言和意义传递在建立消费者自信心方面作用的定性调查

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2024-03-03 DOI: 10.1080/21639159.2023.2290505

Delancy H.S. Bennett, Cecilia Ruvalcaba

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Food marketing communication targeting children: A content analysis of research literature (2000–2023) 针对儿童的食品营销传播：研究文献内容分析（2000-2023 年）

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2024-03-01 DOI: 10.1080/21639159.2023.2283833

Fariba Esmaeilpour, Mitra Shabani Nashtaee

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An introduction to the “The role of inclusion, diversity, equity, & access (IDEA) in today’s global marketing environment” special issue 包容性、多样性、公平与准入（IDEA）在当今全球营销环境中的作用 "特刊简介

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2024-01-15 DOI: 10.1080/21639159.2023.2264312

Ania Izabela Rynarzewska, John F. (Jeff) Tanner Jr., Diane R. Edmondson

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From racialized brands to authentic brands: Dynamic conceptual blending 从种族化品牌到真实品牌：动态概念融合

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2023-12-12 DOI: 10.1080/21639159.2023.2256346

Esi A. Elliot, Carmina Cavazos, Ai Ming Chow

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Being inclusive means being accessible: Problems with digital media for visually impaired consumers 包容意味着无障碍:视障消费者的数字媒体问题

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2023-12-06 DOI: 10.1080/21639159.2023.2280319

Mary Anne Raymond, Hillary Ruth Smith, Les Carlson

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Switch or continue to use? An empirical investigation into mobile payment applications 转用还是继续使用？移动支付应用实证调查

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2023-12-06 DOI: 10.1080/21639159.2023.2264304

Monica Law, Mark Ng, Yuk-Kwan Sarah Lai

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Beyond skin-deep: Triple roles of salesperson attractiveness and consumer bargaining styles 超越表面:销售人员吸引力和消费者讨价还价风格的三重作用

Journal of Global Scholars of Marketing Science Pub Date : 2023-11-06 DOI: 10.1080/21639159.2023.2254312

Apiradee Wongkitrungrueng, Krittinee Nuttavuthisit, Sankar Sen

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Short and sweet: How product quality uncertainty, review length and richness shape review helpfulness 言简意赅:如何保证产品质量的不确定性，评论的长度和丰富度塑造评论的有益性

Journal of Global Scholars of Marketing Science Pub Date : 2023-11-06 DOI: 10.1080/21639159.2023.2255873

Yiru Wang, César Zamudio, Hua Meng, Robert D. Jewell

{"title":"Short and sweet: How product quality uncertainty, review length and richness shape review helpfulness","authors":"Yiru Wang, César Zamudio, Hua Meng, Robert D. Jewell","doi":"10.1080/21639159.2023.2255873","DOIUrl":"https://doi.org/10.1080/21639159.2023.2255873","url":null,"abstract":"ABSTRACTBecause online reviews facilitate consumers’ purchase decisions, prior research investigates factors impacting review helpfulness. By integrating Kuhlthau’s information search process model and the heuristic-systematic model, we propose that a situational factor – product quality uncertainty – shapes consumers’ information search processes and suggests which reviews are most helpful. The literature suggests that review length and information richness positively impact review helpfulness. However, their joint effect conditional on product quality uncertainty is unknown. An experiment reveals that consumers are motivated to process individual reviews only when uncertainty is high (i.e. when consumers disagree on product quality). Analysis of over 37,000 online reviews indicates that, under high uncertainty, short reviews with rich information are most helpful. Consistent with the experiment results, neither factor drives helpfulness when uncertainty is low (i.e. when previous consumers exhibit a consensus on product quality). We present managerial implications for stimulating “short and sweet” reviews to increase review helpfulness.KEYWORDS: Online reviewstext miningreview helpfulnessuncertaintyheuristic-systematic information processing Disclosure statementNo potential conflict of interest was reported by the author(s).Supplementary dataSupplemental data for this article can be accessed online at https://doi.org/10.1080/21639159.2023.2255873.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"11 14","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135589952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Antecedents and consequences of the disability stigma for frontline employees: A qualitative study 一线员工残疾污名的前因与后果:一项质性研究

Journal of Global Scholars of Marketing Science Pub Date : 2023-11-06 DOI: 10.1080/21639159.2023.2243962

Landon M. McFarland, Joanne M. Tran

{"title":"Antecedents and consequences of the disability stigma for frontline employees: A qualitative study","authors":"Landon M. McFarland, Joanne M. Tran","doi":"10.1080/21639159.2023.2243962","DOIUrl":"https://doi.org/10.1080/21639159.2023.2243962","url":null,"abstract":"ABSTRACTThe employment of people with disabilities (PWDs) is an important growing topic in contemporary society. Despite legal protections and increasing awareness of the importance of inclusion and diversity, PWDs still face significant barriers to employment worldwide, particularly in service industries. As hiring PWDs becomes more prevalent, scholars have only recently begun to study consumers’ perceptions of frontline employees (FLEs) with disabilities, especially intellectual disabilities, and their potential to stigmatize FLEs with disabilities. As such, we explore consumers’ perceptions of FLEs with disabilities to understand the attitudes, biases, and behaviors that may influence their interactions with such employees. Using a thematic coding analysis, we develop a framework for understanding the antecedents and consequences of disability stigma for FLEs. Drawing on this framework, we present the results of a qualitative study examining consumer perceptions of FLEs with disabilities working in restaurants, highlighting the key themes that emerged from our analysis. Specifically, we uncover internal influences and customer affect toward PWDs as antecedents to consumers’ perceptions of FLEs with disabilities while consumer behavior and firm actions as consequences. Nevertheless, these matters remain prominent issues for businesses working to create more inclusive and welcoming environments for all customers and employees, regardless of disability status.KEYWORDS: Stigmapeople with disabilitiesdiversityinclusionfrontline employee Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationFundingThis work was supported by the Drapeau Center for Undergraduate Research at The University of Southern Mississippi.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"312 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135679074","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0