{"title":"转用还是继续使用？移动支付应用实证调查","authors":"Monica Law, Mark Ng, Yuk-Kwan Sarah Lai","doi":"10.1080/21639159.2023.2264304","DOIUrl":null,"url":null,"abstract":"Using a push-pull mooring framework, this study investigates the diverse factors that influence users’ intention to switch and continue using mobile payment applications (apps). A survey comprising...","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"3 1","pages":""},"PeriodicalIF":1.9000,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Switch or continue to use? An empirical investigation into mobile payment applications\",\"authors\":\"Monica Law, Mark Ng, Yuk-Kwan Sarah Lai\",\"doi\":\"10.1080/21639159.2023.2264304\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Using a push-pull mooring framework, this study investigates the diverse factors that influence users’ intention to switch and continue using mobile payment applications (apps). A survey comprising...\",\"PeriodicalId\":45711,\"journal\":{\"name\":\"Journal of Global Scholars of Marketing Science\",\"volume\":\"3 1\",\"pages\":\"\"},\"PeriodicalIF\":1.9000,\"publicationDate\":\"2023-12-06\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Global Scholars of Marketing Science\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/21639159.2023.2264304\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Global Scholars of Marketing Science","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/21639159.2023.2264304","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
Switch or continue to use? An empirical investigation into mobile payment applications
Using a push-pull mooring framework, this study investigates the diverse factors that influence users’ intention to switch and continue using mobile payment applications (apps). A survey comprising...
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