{"title":"从种族化品牌到真实品牌：动态概念融合","authors":"Esi A. Elliot, Carmina Cavazos, Ai Ming Chow","doi":"10.1080/21639159.2023.2256346","DOIUrl":null,"url":null,"abstract":"Our primary objective for this study is to examine how racialization can shift along the continuum to authenticity that is also sustainable. A subordinate objective is to examine the conceptual ble...","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"3 1","pages":""},"PeriodicalIF":1.9000,"publicationDate":"2023-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"From racialized brands to authentic brands: Dynamic conceptual blending\",\"authors\":\"Esi A. Elliot, Carmina Cavazos, Ai Ming Chow\",\"doi\":\"10.1080/21639159.2023.2256346\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Our primary objective for this study is to examine how racialization can shift along the continuum to authenticity that is also sustainable. A subordinate objective is to examine the conceptual ble...\",\"PeriodicalId\":45711,\"journal\":{\"name\":\"Journal of Global Scholars of Marketing Science\",\"volume\":\"3 1\",\"pages\":\"\"},\"PeriodicalIF\":1.9000,\"publicationDate\":\"2023-12-12\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Global Scholars of Marketing Science\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/21639159.2023.2256346\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Global Scholars of Marketing Science","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/21639159.2023.2256346","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
From racialized brands to authentic brands: Dynamic conceptual blending
Our primary objective for this study is to examine how racialization can shift along the continuum to authenticity that is also sustainable. A subordinate objective is to examine the conceptual ble...
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