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THE MARKETING MYOPIA OF SERBIAN RAKIJA DISTILLERS 塞尔维亚rakija酒商的营销短视
Ekonomika Poljoprivreda-Economics of Agriculture Pub Date : 2023-10-02 DOI: 10.59267/ekopolj2303813a
Slobodan Adžić, Milan Bubulj, Aleksandar Jovičić
{"title":"THE MARKETING MYOPIA OF SERBIAN RAKIJA DISTILLERS","authors":"Slobodan Adžić, Milan Bubulj, Aleksandar Jovičić","doi":"10.59267/ekopolj2303813a","DOIUrl":"https://doi.org/10.59267/ekopolj2303813a","url":null,"abstract":"The aim of this explanatory research is to contribute to the knowledge of the marketing of spirits through research into Serbian rakija producers, with an emphasis on the marketing of their alcoholic beverages. In order to demonstrate that marketing results in higher product prices and revenues, three hypotheses related to the elements of the marketing mix will be investigated. In this quantitative survey, the questionnaire was distributed online to Serbian distillers (N = 104); hence, the sample was intentional and predetermined. The key finding is that only 4% of distillers have fully mastered marketing in the sense that they use all four elements of the marketing mix in their businesses; they also achieved significantly higher prices. It seems that it is not clear to Serbian rakija distillers exactly who they are targeting with their marketing and who will buy their products.","PeriodicalId":45567,"journal":{"name":"Ekonomika Poljoprivreda-Economics of Agriculture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135948267","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ARMED CONFLICT IN UKRAINE: FOOD SECURITY AND ENVIRONMENTAL IMPLICATIONS 乌克兰武装冲突:粮食安全和环境影响
Ekonomika Poljoprivreda-Economics of Agriculture Pub Date : 2023-10-02 DOI: 10.59267/ekopolj2303773b
Tatjana Brankov, Anton Puškarić
{"title":"ARMED CONFLICT IN UKRAINE: FOOD SECURITY AND ENVIRONMENTAL IMPLICATIONS","authors":"Tatjana Brankov, Anton Puškarić","doi":"10.59267/ekopolj2303773b","DOIUrl":"https://doi.org/10.59267/ekopolj2303773b","url":null,"abstract":"The ongoing conflict has far-reaching consequences, not only for the citizens of Ukraine and Russia but for societies and economies worldwide. This paper examines specific geopolitical, economic, and environmental impacts of the war – both direct and indirect consequences on food security, including rising prices, as well as short-term and long-term implications on the environment, including the impact on agricultural land and loss of biodiversity. It is concluded that the conflict is likely to have a greater impact on the environment than on the economy.","PeriodicalId":45567,"journal":{"name":"Ekonomika Poljoprivreda-Economics of Agriculture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135947913","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE PERCEPTIONS OF WINE CONSUMERS REGARDING THE USE OF DIGITAL WINE LISTS IN DIGITALLY ORIENTED RESTAURANTS 葡萄酒消费者对在以数字为导向的餐厅中使用数字酒单的看法
Ekonomika Poljoprivreda-Economics of Agriculture Pub Date : 2023-10-02 DOI: 10.59267/ekopolj2303841l
Pero Labus, Jelena Lukić Nikolić
{"title":"THE PERCEPTIONS OF WINE CONSUMERS REGARDING THE USE OF DIGITAL WINE LISTS IN DIGITALLY ORIENTED RESTAURANTS","authors":"Pero Labus, Jelena Lukić Nikolić","doi":"10.59267/ekopolj2303841l","DOIUrl":"https://doi.org/10.59267/ekopolj2303841l","url":null,"abstract":"The aim of this paper is to examine and analyze the perceptions of wine consumers regarding the use of digital wine lists in restaurants. The empirical research was conducted using a specially designed questionnaire, which was completed by 406 respondents from 2020 to 2021. The data analysis applied descriptive statistics, KolmogorovSmirnov test, Levene’s test, and the Kruskal-Wallis H test. The results showed that restaurants with digital wine lists are preferred by consumers who are at the young age group (between the ages of 18 and 35), have no prior knowledge about wine, and visit restaurants frequently (a few times per month). These respondents are willing to recommend digitally oriented restaurants and their services to others. The results and conclusions presented in this research could serve as a foundation for decision-makers and managers in restaurants to consider the introduction of digital wine lists and to improve their restaurant’s attractiveness.","PeriodicalId":45567,"journal":{"name":"Ekonomika Poljoprivreda-Economics of Agriculture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135948271","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE FACTORS OF BUSINESS EFFICACY OF THE FOOD MARKET AND THEIR CORRELATION TO THE MARKETING IN FARMERS 食品市场经营效能的影响因素及其与农户营销行为的关系
Ekonomika Poljoprivreda-Economics of Agriculture Pub Date : 2023-10-02 DOI: 10.59267/ekopolj2303829i
Miroljub Ivanović, Milivoje Ćosić
{"title":"THE FACTORS OF BUSINESS EFFICACY OF THE FOOD MARKET AND THEIR CORRELATION TO THE MARKETING IN FARMERS","authors":"Miroljub Ivanović, Milivoje Ćosić","doi":"10.59267/ekopolj2303829i","DOIUrl":"https://doi.org/10.59267/ekopolj2303829i","url":null,"abstract":"The relevant research subjecs of this study are the contemporary models of economic studies, the factors of business efficacy of the food market, and the marketing of farmers. The aim of this transversal study was to define the latent structures of business efficacy and their linear correlation with the marketing of agricultural food farmers. The pertinent sample included (N =156) male farmers from Kolubara district, Serbia. The average age of participants was 44.26 ± =10.35). The questionnaire regarding farmer’s entrepreneurial success in food production was used in this research. The values of the Cronbach’s alpha (α) coefficient of internal consistency were higher than 0.70, which means that the variables used in this research possess satisfactory psychometric criteria. Four components were extracted by analyzing the exploratory factorial analysis, with Kaiser– Guttman criterion, and the oblimin rotation of the variables. The extracted four-factor groups of latent dimensions, on the level of statistical conclusion of 0,01, were interpreted as: quality – FI, economic privilege – FII, social privilege – FIII, and competition – FIV, which together account for 68.26% of the variance. The obtained findings on the coefficient of internal consistency (Cronbach’s) confirmed the reliability and validity of the applied measuring instrument, and thus future longitudinal studies can use it for examining the farmer population in Serbia.","PeriodicalId":45567,"journal":{"name":"Ekonomika Poljoprivreda-Economics of Agriculture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135948277","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
APPLICATION OF THE PPM MODEL IN ASSESSING THE IMPACT OF ECONOMIC FACTORS ON THE SELECTION OF AN AGRO-TOURISM DESTINATION AFTER COVID-19 应用PPM模型评估新冠肺炎疫情后经济因素对农业旅游目的地选择的影响
Ekonomika Poljoprivreda-Economics of Agriculture Pub Date : 2023-10-02 DOI: 10.59267/ekopolj2303755g
Tamara Gajić, Dragan Vukolić, Filip Đoković, Marija Jakovljević, Jovan Bugarčić, Ivana Jošanov Vrgović, Slobodan Glišić
{"title":"APPLICATION OF THE PPM MODEL IN ASSESSING THE IMPACT OF ECONOMIC FACTORS ON THE SELECTION OF AN AGRO-TOURISM DESTINATION AFTER COVID-19","authors":"Tamara Gajić, Dragan Vukolić, Filip Đoković, Marija Jakovljević, Jovan Bugarčić, Ivana Jošanov Vrgović, Slobodan Glišić","doi":"10.59267/ekopolj2303755g","DOIUrl":"https://doi.org/10.59267/ekopolj2303755g","url":null,"abstract":"The tourism industry is one of the industries most affected by the Covid-19 pandemic. Understanding the motivation for travel is essential for the tourism development of the destination and long-term business. This study used the pushpull-mooring model (PPM model) to explain the factors that influence the decision of tourists to visit agritourism destinations in Serbia after the Covid-19 pandemic, with an emphasis on the economic factors of travel. The results obtained by multiple regression analysis indicate a significant effect of economic, as well as other factors within the model, on the decision of tourists. The significance of the research is reflected in the creation of a realistic picture of the influence of factors on tourists’ decisions, and therefore on the creation of future management steps in the management of an agro-tourism destination.","PeriodicalId":45567,"journal":{"name":"Ekonomika Poljoprivreda-Economics of Agriculture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135948505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE IMPACT OF FOOD VISUAL AESTHETICS ON CONSUMER PERCEPTION OF A HEALTHY AND TASTY MEAL IN THE HOSPITALITY AND TOURISM INDUSTRY 食品视觉美学对酒店及旅游业消费者健康及美味膳食认知的影响
Ekonomika Poljoprivreda-Economics of Agriculture Pub Date : 2023-10-02 DOI: 10.59267/ekopolj2303689j
Ljubica Janjić, Sonja Vujović, Ivica Zdravković, Dragana Ilić
{"title":"THE IMPACT OF FOOD VISUAL AESTHETICS ON CONSUMER PERCEPTION OF A HEALTHY AND TASTY MEAL IN THE HOSPITALITY AND TOURISM INDUSTRY","authors":"Ljubica Janjić, Sonja Vujović, Ivica Zdravković, Dragana Ilić","doi":"10.59267/ekopolj2303689j","DOIUrl":"https://doi.org/10.59267/ekopolj2303689j","url":null,"abstract":"The visual appearance of food is an important attribute when people choose food. This paper aims to examine the impact of visual aesthetics on the consumer’s perception of a healthy and tasty meal. The paper consists of two empirical researches, which includes survey and experimental research. The survey results indicate the connection between the visual appearance of meals and the consumer’s perception of health and tasty meals. The experimental research compare consumer expectations about the meal taste based on its visual appearance, and actual consumer experience after tasting that meal. The results show that there are differences in consumer expectations, based on visual aesthetics and they should assist the hospitality and tourism business from acknowledging how the visual aesthetics of food can influence consumers’ food choice decisions. This can be an effective technique for hospitality and tourism companies in attracting consumers and increasing their loyalty.","PeriodicalId":45567,"journal":{"name":"Ekonomika Poljoprivreda-Economics of Agriculture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135948504","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
SUPPORTING PROGRAMS FOR THE DEVELOPMENT OF COOPERATIVES IN THE REPUBLIC OF SERBIA 支持塞尔维亚共和国合作社发展的项目
Ekonomika Poljoprivreda-Economics of Agriculture Pub Date : 2023-10-02 DOI: 10.59267/ekopolj2303881j
Marko Jeločnik, Jonel Subić, Zorica Vasiljevic
{"title":"SUPPORTING PROGRAMS FOR THE DEVELOPMENT OF COOPERATIVES IN THE REPUBLIC OF SERBIA","authors":"Marko Jeločnik, Jonel Subić, Zorica Vasiljevic","doi":"10.59267/ekopolj2303881j","DOIUrl":"https://doi.org/10.59267/ekopolj2303881j","url":null,"abstract":"Serbia is among few countries that have two ministries, the Ministry of Agriculture, Forestry and Water Management and the Ministry of Rural Welfare, active in solving actual problems linked to living and working conditions in rural space. Establishment of cooperatives, or joined action of rural population could enable developmental processes in rural areas. Both ministries offer certain programs of public support focused on cooperatives advancement or establishment, and indirectly securing the competitiveness and sustainability of cooperative members (i.e. mainly family farms). The main research goal is observing the economic impact of the one of program support lines of the Ministry of Rural Welfare directed to development of cooperatives, and further prevention of disappearing of rural communities in Serbia. Analysis shows that mentioned support has turned over the previous trend of shutting down the cooperatives into situation when over 1,100 new agricultural cooperatives have been established in last several years. Additionally, derived results initiate certain recommendations, useful both for policy makers and cooperatives.","PeriodicalId":45567,"journal":{"name":"Ekonomika Poljoprivreda-Economics of Agriculture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135948278","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
FOREIGN TRADE AND COMPETITIVENESS OF RASPBERRY OF THE REPUBLIC OF SERBIA AND SELECTED COUNTRIES 塞尔维亚共和国和部分国家覆盆子的对外贸易和竞争力
Ekonomika Poljoprivreda-Economics of Agriculture Pub Date : 2023-10-02 DOI: 10.59267/ekopolj2303797n
Marija Nikolić, Ivan Božić, Dragica Božić
{"title":"FOREIGN TRADE AND COMPETITIVENESS OF RASPBERRY OF THE REPUBLIC OF SERBIA AND SELECTED COUNTRIES","authors":"Marija Nikolić, Ivan Božić, Dragica Božić","doi":"10.59267/ekopolj2303797n","DOIUrl":"https://doi.org/10.59267/ekopolj2303797n","url":null,"abstract":"The subject of this study is the analysis of foreign trade and competitiveness of raspberries from Serbia and selected major producers and exporters (Poland and Ukraine), as well as from neighboring countries where raspberries play an increasingly important role in production and export (Bosnia and Herzegovina and Bulgaria), in the period 2010- 2021. The aim of the paper is to examine the competitive position of raspberries from Serbia and selected countries on global market and to give insight into changes between countries regarding competitiveness of raspberries. The results show that Serbia and Poland are leaders in the global market of frozen raspberries. Frozen raspberries from Serbia, Ukraine and Bulgaria are quality competitive, while Polish raspberries are competitive in price. The decrease in competitiveness of the leading countries on global market of frozen raspberries is noticeable, while the greatest increase in competitiveness was achieved in Ukraine.","PeriodicalId":45567,"journal":{"name":"Ekonomika Poljoprivreda-Economics of Agriculture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135948279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALYSIS OF ATTITUDES TOWARDS SOCIAL-ECONOMIC AND MARKETING FACTORS ON THE GROWTH OF ORGANIC PRODUCTION 对社会经济和市场因素对有机生产增长的态度分析
Ekonomika Poljoprivreda-Economics of Agriculture Pub Date : 2023-10-02 DOI: 10.59267/ekopolj2303725l
Boris Latinović, Bojana Ostojić, Marina Bugarčić
{"title":"ANALYSIS OF ATTITUDES TOWARDS SOCIAL-ECONOMIC AND MARKETING FACTORS ON THE GROWTH OF ORGANIC PRODUCTION","authors":"Boris Latinović, Bojana Ostojić, Marina Bugarčić","doi":"10.59267/ekopolj2303725l","DOIUrl":"https://doi.org/10.59267/ekopolj2303725l","url":null,"abstract":"The aim of this paper was to examine the differences in attitudes towards the influential economic, social and marketing factors on the growth of organic agricultural production. In addition to the above, the scientific goals of the work are to determine the persistence, nature of the connection and predictability of the above strategies for dealing with health problems. The subject of this research is the examination of the attitudes of the population of agricultural producers who own farms and students of the Faculty of Agriculture in Novi Sad according to the representation of influential sociological, economic and marketing factors on the growth of organic agricultural production. The instruments used in this research include a sociodemographic questionnaire constructed for the purposes of this research, methods of analysis, synthesis, induction and comparative methods. The results show that students have a moderately positive attitude towards the use of organic agricultural products, with income, employment and economic growth being significant predictors.","PeriodicalId":45567,"journal":{"name":"Ekonomika Poljoprivreda-Economics of Agriculture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135948280","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
CHARACTERISTICS OF AGRIPRENEURS IN SOUTHEAST EUROPE: GEM DATA ANALYSIS 东南欧农业企业家的特征:gem数据分析
Ekonomika Poljoprivreda-Economics of Agriculture Pub Date : 2023-10-02 DOI: 10.59267/ekopolj2303711m
Sunčica Milutinović, Milenko Matić, Željko Vojinović, Bojan Leković, Maja Ivanović-Đukić
{"title":"CHARACTERISTICS OF AGRIPRENEURS IN SOUTHEAST EUROPE: GEM DATA ANALYSIS","authors":"Sunčica Milutinović, Milenko Matić, Željko Vojinović, Bojan Leković, Maja Ivanović-Đukić","doi":"10.59267/ekopolj2303711m","DOIUrl":"https://doi.org/10.59267/ekopolj2303711m","url":null,"abstract":"This paper focuses on the factors that decisively influence the practice of agro-entrepreneurship in the early stages of the entrepreneur’s development (demographic, motivational and internationalization factors). The results showed that people who have left their studies are more inclined to start entrepreneurial ventures in the agro-sector than those who are employed full-time or part-time and those who are currently unemployed. It has been proven that older people are more likely to start a venture in this sector. The size of the household proved to be a statistically significant determinant, in the sense that a larger number of household members increases the chances that a person will start a venture. Motives of necessity proved to be key motives for agro-entrepreneurs in the early stages of their development. It has been confirmed that entrepreneurs in the agrosector in the early stages of development do their business predominantly within the borders of the national economy.","PeriodicalId":45567,"journal":{"name":"Ekonomika Poljoprivreda-Economics of Agriculture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135948503","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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