THE FACTORS OF BUSINESS EFFICACY OF THE FOOD MARKET AND THEIR CORRELATION TO THE MARKETING IN FARMERS

IF 0.8 Q4 AGRICULTURAL ECONOMICS & POLICY
Miroljub Ivanović, Milivoje Ćosić
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Abstract

The relevant research subjecs of this study are the contemporary models of economic studies, the factors of business efficacy of the food market, and the marketing of farmers. The aim of this transversal study was to define the latent structures of business efficacy and their linear correlation with the marketing of agricultural food farmers. The pertinent sample included (N =156) male farmers from Kolubara district, Serbia. The average age of participants was 44.26 ± =10.35). The questionnaire regarding farmer’s entrepreneurial success in food production was used in this research. The values of the Cronbach’s alpha (α) coefficient of internal consistency were higher than 0.70, which means that the variables used in this research possess satisfactory psychometric criteria. Four components were extracted by analyzing the exploratory factorial analysis, with Kaiser– Guttman criterion, and the oblimin rotation of the variables. The extracted four-factor groups of latent dimensions, on the level of statistical conclusion of 0,01, were interpreted as: quality – FI, economic privilege – FII, social privilege – FIII, and competition – FIV, which together account for 68.26% of the variance. The obtained findings on the coefficient of internal consistency (Cronbach’s) confirmed the reliability and validity of the applied measuring instrument, and thus future longitudinal studies can use it for examining the farmer population in Serbia.
食品市场经营效能的影响因素及其与农户营销行为的关系
本研究的相关研究课题为当代经济学研究模型、食品市场经营效能的影响因素、农户营销。本研究旨在探讨农户经营效能的潜在结构及其与农户营销的线性关系。相关样本包括(N =156)来自塞尔维亚Kolubara地区的男性农民。参与者的平均年龄为44.26±10.35岁。本研究采用农民在粮食生产中的创业成功问卷。Cronbach 's α (α)内部一致性系数大于0.70,表明本研究使用的变量具有满意的心理测量标准。采用探索性析因分析、Kaiser - Guttman判据和变量的模糊旋转提取了4个成分。在统计结论为0.01的水平上,提取的潜在维度四因子组解释为:质量- FI、经济特权- FII、社会特权- FIII和竞争- FIV,共占方差的68.26%。获得的内部一致性系数(Cronbach’s)的结果证实了所应用测量工具的可靠性和有效性,因此未来的纵向研究可以使用它来检查塞尔维亚的农民人口。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Ekonomika Poljoprivreda-Economics of Agriculture
Ekonomika Poljoprivreda-Economics of Agriculture AGRICULTURAL ECONOMICS & POLICY-
自引率
50.00%
发文量
19
审稿时长
4 weeks
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