APPLICATION OF THE PPM MODEL IN ASSESSING THE IMPACT OF ECONOMIC FACTORS ON THE SELECTION OF AN AGRO-TOURISM DESTINATION AFTER COVID-19

IF 0.8 Q4 AGRICULTURAL ECONOMICS & POLICY
Tamara Gajić, Dragan Vukolić, Filip Đoković, Marija Jakovljević, Jovan Bugarčić, Ivana Jošanov Vrgović, Slobodan Glišić
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引用次数: 0

Abstract

The tourism industry is one of the industries most affected by the Covid-19 pandemic. Understanding the motivation for travel is essential for the tourism development of the destination and long-term business. This study used the pushpull-mooring model (PPM model) to explain the factors that influence the decision of tourists to visit agritourism destinations in Serbia after the Covid-19 pandemic, with an emphasis on the economic factors of travel. The results obtained by multiple regression analysis indicate a significant effect of economic, as well as other factors within the model, on the decision of tourists. The significance of the research is reflected in the creation of a realistic picture of the influence of factors on tourists’ decisions, and therefore on the creation of future management steps in the management of an agro-tourism destination.
应用PPM模型评估新冠肺炎疫情后经济因素对农业旅游目的地选择的影响
旅游业是受新冠疫情影响最大的行业之一。了解旅游动机对目的地的旅游发展和长期业务至关重要。本研究使用推拉-系泊模型(PPM模型)来解释Covid-19大流行后影响游客前往塞尔维亚农业旅游目的地决策的因素,重点是旅游的经济因素。多元回归分析的结果表明,经济因素以及模型中的其他因素对游客的决策有显著影响。这项研究的意义体现在创造了对游客决策的因素影响的现实图景,从而在农业旅游目的地的管理中创造了未来的管理步骤。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Ekonomika Poljoprivreda-Economics of Agriculture
Ekonomika Poljoprivreda-Economics of Agriculture AGRICULTURAL ECONOMICS & POLICY-
自引率
50.00%
发文量
19
审稿时长
4 weeks
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