Rbgn-Revista Brasileira De Gestao De Negocios最新文献_第5页

Connoisseurship Consumption Community and Its Dynamics 鉴赏消费群体及其动态

IF 1.1 4区管理学

Rbgn-Revista Brasileira De Gestao De Negocios Pub Date : 2017-02-06 DOI: 10.7819/RBGN.V0I0.2982

Ronan Torres Quintão, E. Brito, R. Belk

引用次数: 14

The role of trait emotional intelligence in predicting networking behavior 特质情商在预测社交行为中的作用

IF 1.1 4区管理学

Rbgn-Revista Brasileira De Gestao De Negocios Pub Date : 2017-02-06 DOI: 10.7819/rbgn.v0i0.3127

T. Torres-Coronas, M. Vidal-Blasco

{"title":"The role of trait emotional intelligence in predicting networking behavior","authors":"T. Torres-Coronas, M. Vidal-Blasco","doi":"10.7819/rbgn.v0i0.3127","DOIUrl":"https://doi.org/10.7819/rbgn.v0i0.3127","url":null,"abstract":"Objective – The purpose of this paper is to obtain evidence of the relation between entrepreneur proactive networking behavior and trait emotional intelligence to support transition towards entrepreneurial careers. Design/methodology/approach – The Trait Emotional Intelligence Questionnaire-Short form (TEIQue-SF), developed by Cooper and Petrides (2010), was used to test hypotheses on the factors that define a proactive use of a professional network and their relationship with the individual level of trait emotional intelligence and its four components (well-being, self-control, emotionality and sociability). A questionnaire was sent to local entrepreneurs to verify whether trait emotional intelligence act as a predictor of proactive networking behavior. Theoretical foundation – We will be using Petrides and Furnham’s (2001) trait EI definition and EI will be studied within a personality framework (Petrides, 2001, Petrides & Furnham, 2001, 2006, 2014). Findings – Final findings partially confirms research hypothesis, with some components of EI (well-being and self-control factors) showing a significant positive correlation with proactive networking behavior. This indicates that entrepreneurs’ ability to regulate emotions influences their networking behavior helping them to succeed in their business relationships. Practical implications – The present study provides a clear direction for further research by focusing on how trait emotional intelligence affects social networking behavior amongst entrepreneurs, thus demonstrating the utility of using trait EI to evaluate high potential entrepreneurs.","PeriodicalId":45001,"journal":{"name":"Rbgn-Revista Brasileira De Gestao De Negocios","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2017-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.7819/rbgn.v0i0.3127","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71247227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

Cooperative relationships and competitiveness in supermarket sector 超市领域的合作关系和竞争力

IF 1.1 4区管理学

Rbgn-Revista Brasileira De Gestao De Negocios Pub Date : 2017-02-06 DOI: 10.7819/RBGN.V0I0.3070

Andressa Centenaro, C. Laimer

{"title":"Cooperative relationships and competitiveness in supermarket sector","authors":"Andressa Centenaro, C. Laimer","doi":"10.7819/RBGN.V0I0.3070","DOIUrl":"https://doi.org/10.7819/RBGN.V0I0.3070","url":null,"abstract":"Purpose – This article aims to investigate the influence of cooperative relations in the performance of companies in the supermarket sector, comparing the companies associated networks with companies not associated. Design/methodology/approach – The research method employed was a survey research with 31 companies. Findings – The results indicate that the cooperative relationships with suppliers have a positive impact on companies of performance, while the cooperative relationships with competitors and local institutions do not influence the performance. Moreover, it appears that there is no relationship between participation in a network of cooperation and achieving superior performance. However, companies linked to the network present better cooperative relationships with suppliers, which positively impacts the performance and therefore have competitive advantages over companies not associated to networks. Originality/value – The cooperative relationships with suppliers can provide benefits such as reducing logistics costs, improved product portfolio, better negotiating prices and terms, partnership for conducting marketing strategies among others, thus increasing the competitiveness of companies in the supermarket sector.","PeriodicalId":45001,"journal":{"name":"Rbgn-Revista Brasileira De Gestao De Negocios","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2017-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71247643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 17

The influences of the downsizing strategy on business structures 缩编策略对企业结构的影响

IF 1.1 4区管理学

Rbgn-Revista Brasileira De Gestao De Negocios Pub Date : 2017-02-06 DOI: 10.7819/RBGN.V19I63.1905

C. S. Bravo, A. H. D. E. E. D. L. Monteros

引用次数: 7

Estratégias de marketing no processo de internacionalização de franquias brasileiras 巴西特许经营国际化过程中的营销策略

IF 1.1 4区管理学

Rbgn-Revista Brasileira De Gestao De Negocios Pub Date : 2016-10-18 DOI: 10.7819/RBGN.V18I62.2804

M. A. D. A. P. Camargo, T. Rocha, S. C. Silva

{"title":"Estratégias de marketing no processo de internacionalização de franquias brasileiras","authors":"M. A. D. A. P. Camargo, T. Rocha, S. C. Silva","doi":"10.7819/RBGN.V18I62.2804","DOIUrl":"https://doi.org/10.7819/RBGN.V18I62.2804","url":null,"abstract":"Purpose – This paper aimed to analyze the influence of marketing strategies on the internationalization process of Brazilian franchises. The objective was to identify the marketing strategies used by Brazilian franchises during different stages of their internationalization processes and to analyze these strategies according to the Global Marketing Strategy (GMS). Design/methodology/approach – The paper adopted a qualitative research methodology based on three case studies developed in Brazilian franchises in the footwear and apparel sector: two companies with active involvement and one with commitment involvement abroad. Six directors and marketing managers of these companies provided statements regarding the internationalization process and marketing strategies. Findings – The Brazilian franchises are on the path towards standardizing their marketing mix, but they are still a long way from leading their business actions to the four final dimensions of the GMS: concentration and coordination of marketing activities, integration of competitive movements and participation in the global market. Secondly, we performed a comparative analysis of the three case studies considering active and commitment involvement. Originality/value – This study innovates using the GMS to analyze the internationalization processes of Brazilian franchises in different stages, and it emphasizes the dimensions that should be subjects of planning for firms that are preparing to grow their franchising business models abroad.","PeriodicalId":45001,"journal":{"name":"Rbgn-Revista Brasileira De Gestao De Negocios","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2016-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.7819/RBGN.V18I62.2804","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71251899","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Expectations concerning retail: a study of clothing and shoe consumers at the bottom of the social pyramid 对零售的期望:一项对社会金字塔底层的服装和鞋类消费者的研究

IF 1.1 4区管理学

Rbgn-Revista Brasileira De Gestao De Negocios Pub Date : 2016-10-18 DOI: 10.7819/RBGN.V18I62.1702

Verner Luis Antoni, K. Basso

引用次数: 2

Voluntary disclosure in the context of convergence with International Accounting Standards in Brazil 巴西与国际会计准则趋同背景下的自愿披露

IF 1.1 4区管理学

Rbgn-Revista Brasileira De Gestao De Negocios Pub Date : 2016-10-18 DOI: 10.7819/RBGN.V18I62.2242

Silvia Consoni, R. Colauto

{"title":"Voluntary disclosure in the context of convergence with International Accounting Standards in Brazil","authors":"Silvia Consoni, R. Colauto","doi":"10.7819/RBGN.V18I62.2242","DOIUrl":"https://doi.org/10.7819/RBGN.V18I62.2242","url":null,"abstract":"Purpose – The purpose of this paper is to verify the influence of the convergence process to International Financial Reporting Standards on the voluntary disclosure of listed Brazilian companies. Design/methodology/approach – A voluntary disclosure metric was designed and collected from a random sample of 66 companies registered as active in BM&FBovespa during the 2005-2012 period. For the hypothesis test it was used panel data regressions with random effects. Findings – The convergence process to International Financial Reporting Standards is presented as an exogenous factor that affected positively and significantly voluntary disclosure in the analyzed period. It leads to the complementary rationale between mandatory disclosure and the voluntary disclosure. Originality/value – The study presents a new metric for measuring the voluntary disclosure level, with the potential to understand the nature of the relationship between this and the mandatory disclosure. In the Brazilian capital market context, governed by the stakeholder model, convergence to International Financial Reporting Standards induced an increase on voluntary disclosure quality.","PeriodicalId":45001,"journal":{"name":"Rbgn-Revista Brasileira De Gestao De Negocios","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2016-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.7819/RBGN.V18I62.2242","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71251316","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 17

“Engage and attract me, then I’ll share you”: an analysis of the impact of post category on viral marketing in a social networking site “参与并吸引我，然后我将分享你”:社交网站帖子类别对病毒式营销的影响分析

IF 1.1 4区管理学

Rbgn-Revista Brasileira De Gestao De Negocios Pub Date : 2016-10-18 DOI: 10.7819/RBGN.V18I62.2620

Marcos Inácio Severo de Almeida, Milena Costa, R. Coelho, P. Scalco

{"title":"“Engage and attract me, then I’ll share you”: an analysis of the impact of post category on viral marketing in a social networking site","authors":"Marcos Inácio Severo de Almeida, Milena Costa, R. Coelho, P. Scalco","doi":"10.7819/RBGN.V18I62.2620","DOIUrl":"https://doi.org/10.7819/RBGN.V18I62.2620","url":null,"abstract":"Purpose – The purpose of this paper is to analyze the impact of different types of content of viral marketing in a popular social networking site. Our research is founded on recent studies which categorize posts on Facebook. Design/methodology/approach – Data for 2583 posts in eight profiles of Brazilian beer brands were coded and analyzed. We used a regression model and Analysis of Variance to establish relationships among independent variables and a dependent variable. Findings – Two hypotheses were supported. There was a positive relationship between posts of the categories Fan and Promotion and Publicity and viral marketing. Posts of the categories Information and Pool did not have any significant effects, and confirmed previous studies which analyzed likes and comments as dependent variables. Originality/value – Previous studies using the platform did not categorize posts created by brand fans/followers. Our typology is a quantitative improvement in relation to studies with similar objectives. Hence, marketers involved with brand management on Facebook should publish posts which promote the brand and reproduce content generated by people engaged with it if they seek to increase the viralization capacity of such posts.","PeriodicalId":45001,"journal":{"name":"Rbgn-Revista Brasileira De Gestao De Negocios","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2016-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.7819/RBGN.V18I62.2620","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71251490","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 16

Small-Firm Networks and strategies for consolidation: evidence from the Brazilian context 小企业网络和整合策略:来自巴西背景的证据

IF 1.1 4区管理学

Rbgn-Revista Brasileira De Gestao De Negocios Pub Date : 2016-10-18 DOI: 10.7819/RBGN.V18I62.2301

D. Wegner, I. Bortolaso, Patrinês Aparecida França Zonatto

引用次数: 9

The influence of project leaders’ behavioral competencies on the performance of Six Sigma projects 项目负责人行为能力对六西格玛项目绩效的影响

IF 1.1 4区管理学

Rbgn-Revista Brasileira De Gestao De Negocios Pub Date : 2016-10-18 DOI: 10.7819/RBGN.V18I62.2450

Daniela Santana Lambert Marzagão, M. M. Carvalho

引用次数: 10