Vision-The Journal of Business Perspective最新文献

{"title":"Tanishq: Brand Activism Gone Wrong?","authors":"A. Shetty, K. Anand, S. Shree, Rachel Debby F","doi":"10.1177/09722629221129727","DOIUrl":"https://doi.org/10.1177/09722629221129727","url":null,"abstract":"Mansoor Khan, 45, brand manager, Tanishq Jewellery for Media and Communications, was facing lots of backlashes for Tanishq’s advertisement on interfaith marriage advertisement aired to promote unity and harmony amongst different communities. In contrast to its stated objective of promoting unity and oneness, this interfaith marriage advertisement created a huge controversy in social media dividing its consumers and netizens into two opposing camps supporting and some even boycotting the advertisement. The brand Tanishq was trolled because of its alleged insensitivity and blindness towards the recent spate of killings in interfaith love affairs and marriages across different parts of India. This controversial advertisement of interfaith marriage and its resultant controversy has left the brand manager pondering should brands rely on more mainstream work rather than any edgy or controversial messaging? Should brands add their business voice to the societal and cultural debates or just stick to conventional advertisement? Or should Tanishq take a moral high stand and continue to promote the advertisement or should it withdraw the controversial advertisement? Whether the reckless pursuit of social, environmental, political and cultural issues and brands may alienate the very customer base, who they try to impress? Therefore, this case intends to teach the postgraduate students of marketing about concepts and theories of brand activism, celebrity endorsement, brand management and brand crisis management.","PeriodicalId":44860,"journal":{"name":"Vision-The Journal of Business Perspective","volume":null,"pages":null},"PeriodicalIF":2.8,"publicationDate":"2023-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84037484","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Case Analysis I: Clean India Mission: Building Nation through Sustainable Waste Management Practices","authors":"Arijit Mitra","doi":"10.1177/09722629221111858","DOIUrl":"https://doi.org/10.1177/09722629221111858","url":null,"abstract":"This case starts with the implications of the Clean India Mission in the city of Indore and captures the operational concerns of the environmental company namely, Eco Pro while working in close cooperation with the civic administration of Indore in an environmental sweep project. The case focuses on the various operational challenges that such organizations face while involved in environmental projects, the primary perspective being the capacity constraints of the fleet involved in the logistics of waste collection, the coverage of the collection within a stipulated time frame and management of the expenses incurred in the collection. The discussion of the case unfolds the importance of the environmental sweep in different cities of India, the attempts made by various government bodies to accomplish the same and the challenges faced by the corporations which are providing consultation to those bodies for achieving the success in such projects. Further, the set-up of the case leaves ample room for using various algorithms and heuristics used for optimization of the transportation cost of a logistical network considering the capacity and the timeframe at the same time. The way the data is presented, heuristics such as capacitated vehicle routing problem (CVRP), vehicle routing problem with multiple trips (VRPMT) and vehicle routing problems with time windows (VRPTW) look like some of the appropriate techniques that may be applied by the Eco Pro to get a cost-efficient collection process with their existing fleet. This may ease the situation for Praveen Vishwakarma, the Senior Manager, Operations at Eco Pro Environmental Services.","PeriodicalId":44860,"journal":{"name":"Vision-The Journal of Business Perspective","volume":null,"pages":null},"PeriodicalIF":2.8,"publicationDate":"2023-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84029985","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Case Analysis II: Clean India Mission: Building Nation through Sustainable Waste Management Practices","authors":"S. Choudhari","doi":"10.1177/09722629221111859","DOIUrl":"https://doi.org/10.1177/09722629221111859","url":null,"abstract":"","PeriodicalId":44860,"journal":{"name":"Vision-The Journal of Business Perspective","volume":null,"pages":null},"PeriodicalIF":2.8,"publicationDate":"2023-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91319923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impact of Social Media Platforms ‘Facebook and Instagram’ in Influencing Purchasing Behaviour of Green Products","authors":"Farah Tazeen, N. H. Mullick","doi":"10.1177/09722629221133960","DOIUrl":"https://doi.org/10.1177/09722629221133960","url":null,"abstract":"The main goal is to investigate the impact on consumers’ purchase habits for green goods influenced by social media sites Facebook and Instagram. The article looks at the consumption behaviours of green products and how these social media platforms have helped increase awareness and support for marketing green products. The article involved data collection from a sample of 201 participants in Delhi, India. Data collection, as well as analysis techniques, were used to derive results from the data collected. In this study, A structural equation model was developed. It is clear from the data analyzed that platforms for social media, that is (Instagram and Facebook) have a substantial impact on the purchasing behaviours of green products. The study further measured the usage of channels for social media between the study samples to establish the effect of using social media to promote green products. Additionally, existing social media users are more likely to come across green products and develop a need to use the products. From the study, social media platforms influence the purchasing and consumption behaviours of users’ on green products.","PeriodicalId":44860,"journal":{"name":"Vision-The Journal of Business Perspective","volume":null,"pages":null},"PeriodicalIF":2.8,"publicationDate":"2023-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85863355","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Bibliometric Review of the Knowledge Base on Capital Structure Decisions","authors":"P. Priyan, Wakara Ibrahimu Nyabakora, Geofrey Rwezimula","doi":"10.1177/09722629221140190","DOIUrl":"https://doi.org/10.1177/09722629221140190","url":null,"abstract":"The purpose of this study is to review the knowledge base on capital structure decisions. The Scopus database was used for the bibliometric review of the area in question. The sampling process was performed employing the PRISMA approach. The VOSviewer software was used to analyse 2,979 articles. This identified the network growth, the most contributors, the context of the intellectual structure, the most studied topic and the research gap for future studies. We have found that the year 1989 marked the abolition of research on capital structure for articles in the Scopus database. As the period was divided into three sub-periods, the terms ‘capital structure’ and ‘leverage’ appeared throughout. Also, the recent themes as depicted in the density map are corporate governance, dividend policy, testing the trade-off theory against pecking order theories, speed of adjustments and corporate social responsibility. However, there are research gaps found due to the newness of the terms and the frequency of terms’ persistence in the current sub-period. The findings will provide researchers with knowledge about the past, current and future implications as well as the gaps for their studies.","PeriodicalId":44860,"journal":{"name":"Vision-The Journal of Business Perspective","volume":null,"pages":null},"PeriodicalIF":2.8,"publicationDate":"2022-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85921751","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Shaping OTT Movie Consumption through Immersive Cinema: A Qualitative Investigation of Consumer Perspectives","authors":"Avirupa Basu, Pratap Chandra Mandal, Ashutosh Bishnu Murti, Tamas Makany","doi":"10.1177/09722629221138375","DOIUrl":"https://doi.org/10.1177/09722629221138375","url":null,"abstract":"Due to the COVID-19 pandemic, the entertainment sector saw a worldwide disruption with restrictions on outdoor activities. Consequently, consumers turned towards video and music streaming services for their entertainment consumption. Several film studios have taken the digital release route on over-the-top (OTT) sites to avoid revenue losses and indefinite delays. However, these non-theatrical OTT film releases need to experiment with different strategies to bring the experiences to par with theatrical ones. This exploratory study aims to provide insights on whether Immersive Cinema can be used to imitate the physical world through digital simulation on OTT platforms to gain credibility in a competitive entertainment market. We conducted semi-structured, qualitative interviews with 21 consumers and Focus Group Discussions with 14 MBA students to understand perspectives about Immersive Cinema consumption on OTT platforms and its potential when compared to traditional theatrical releases. Using the findings of this study, OTT platforms can curate their new films as a direct alternative to theatrical releases.","PeriodicalId":44860,"journal":{"name":"Vision-The Journal of Business Perspective","volume":null,"pages":null},"PeriodicalIF":2.8,"publicationDate":"2022-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73254132","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Estimation and Effectiveness of Optimal Hedge Ratios of Cryptocurrencies Based on Static and Dynamic Methodologies","authors":"Vandana Dangi","doi":"10.1177/09722629221135878","DOIUrl":"https://doi.org/10.1177/09722629221135878","url":null,"abstract":"The emergence of cryptocurrencies futures market is an innovative platform for prudent investors to hedge risk contained in their portfolio. However, the dicey environment of cryptocurrencies and mandatory requirement of Ind AS 39 has aroused the need for estimating hedging effectiveness of their futures market. This treatise is an attempt to investigate the hedging effectiveness of Bitcoin, Ethereum, XRP and Bitcoin Cash covering the period from June 2018 to May 2022. The interconnectedness of their spot and futures markets is initially studied using Johansen cointegration test, dynamic conditional correlation model, vector error correction model and block exogeneity Wald test. Their empirical results indicate interconnectedness in these markets having significant long-term relationship; persistent volatility correlations; significant unidirectional long-term causality from futures to spot; and bidirectional short-term causality in all cryptocurrencies. So, investors can hedge their risk by engaging position in cryptocurrencies’ futures. The OLS, VECM, GARCH and TARCH methodologies are applied to estimate static optimal hedge ratios and their estimates indicate that all cryptocurrencies have negative and significant ratios except XRP. The symmetric as well as asymmetric diagonal VECH and diagonal BEKK methodologies are applied to estimate dynamic-hedge ratios and their estimates depict negative mean dynamic-hedge ratios of all cryptocurrencies except XRP. These estimations imply that investors having long position in spot contracts of Bitcoin, Ethereum and Bitcoin Cash should hedge by taking short position in their futures contracts, respectively. However, XRP investors should hedge by taking long position in XRP future contracts. The empirical results clearly indicate the outperformance of static hedge strategies over dynamic hedge strategies as variance reduction framework of Ederington favours static OLS hedge strategy and the risk–return framework of Howard and D’Antonio favours static VECM hedge strategy for all cryptocurrencies. So, the long-run considerations have played a more crucial role as compared to short-run information. These findings may guide investors having different objective functions in understanding the effectiveness of different hedge strategies and their usage for achieving their objective functions. Policymakers, treasurers and auditors may also be benefitted from the insights provided in the present treatise on different estimation methodologies for hedging effectiveness.","PeriodicalId":44860,"journal":{"name":"Vision-The Journal of Business Perspective","volume":null,"pages":null},"PeriodicalIF":2.8,"publicationDate":"2022-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74937908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A CGE-ML Approach to Analysing India’s Free Trade Agreements","authors":"Sindhu Bharathi Mandharachalam, R. Murugesan, Sumathi Chakravarthy","doi":"10.1177/09722629221135290","DOIUrl":"https://doi.org/10.1177/09722629221135290","url":null,"abstract":"India has set an ambitious export target of US$0.5 trillion by 2025 and US$1 trillion by 2030 from US$291 billion in 2021 as part of its Atmanirbhar Bharat campaign. Since India opened up its economy in 1991, India has concluded several bilateral and regional free trade agreements. India signed a Comprehensive Economic Partnership Agreement (CEPA) with the United Arab Emirates in February 2022 and Economic Cooperation and Trade Agreement (ECTA) with Australia in April 2022. India is in the process of concluding trade agreements with the UK, the European Union, Canada, Israel and GCC countries. This article estimates the impact of all the above mentioned FTAs on India’s GDP and its components with an increased emphasis on its exports using a computable general equilibrium framework and machine learning techniques. The analysis estimates that the FTAs will boost India’s GDP by 4.10% to add US$109.096 billion in 2030 and the exports increase by 16.73% or US$46.08 billion. The exports from India to UAE, Australia, UK, European Union, Canada, Israel and GCC countries are estimated to increase by US$67.312 billion by 2030. This increase is relatively higher than the increase in aggregate exports of India suggesting a trade diversion from countries that are not part of the FTAs toward the seven countries with which India is anticipated to sign an FTA.","PeriodicalId":44860,"journal":{"name":"Vision-The Journal of Business Perspective","volume":null,"pages":null},"PeriodicalIF":2.8,"publicationDate":"2022-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85663439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Capital Structure Study: A Systematic Review and Bibliometric Analysis","authors":"Anjali Sisodia, G. Maheshwari","doi":"10.1177/09722629221130453","DOIUrl":"https://doi.org/10.1177/09722629221130453","url":null,"abstract":"The capital structure study is extant and wide. It touches every sector of the economy with its extreme relevance. Its importance cannot be restricted to empirical analysis and financial data study rather on knowing its significance an attempt has been made to highlight its features, the areas covered the countries in which studies are undertaken, its relation with determinants and its evolution from the year 2010 to 2021 in the form of review analysis. In short, this article showcases the review comprising bibliometric analysis followed by selected papers systematic review on capital structure.","PeriodicalId":44860,"journal":{"name":"Vision-The Journal of Business Perspective","volume":null,"pages":null},"PeriodicalIF":2.8,"publicationDate":"2022-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80333346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Nisha Files a Complaint","authors":"D. Kundu, Aditi Thakur","doi":"10.1177/09722629221136665","DOIUrl":"https://doi.org/10.1177/09722629221136665","url":null,"abstract":"The case discusses a pressing problem that a Human Resource (HR) Lead was confronted with. A female colleague in the organization had filed a complaint of sexual harassment against a senior male colleague. The HR Lead had never dealt with such a case before and was worried about how to go about the enquiry process and resolve the matter based on the laws applicable in India. This complaint was received at such a stage in the organizational lifecycle when the organization—Kapoor Housing Finance Limited (KHFL) had acquired another organization—Munich Home Finance Limited (MHFL) which was the Indian subsidiary of a multinational bank. While in the short run, the complaint of sexual harassment was seemingly important, however, in the long run, this complaint could be a sign of deeper issues that might have emerged due to the recent organizational change process of Merger and Acquisition (M&A) that the organization and its employees were witnessing. The employees of both the firms could be under stress because of changing expectations and uncertainties arising from restructuring, reshuffling and fear of relocation and layoffs, etc. How should the managers deal with changing dynamics arising out of the organizational change? The case attempts at finding solutions to the problems to increase the level of co-operation, trust and collaboration among the employees.","PeriodicalId":44860,"journal":{"name":"Vision-The Journal of Business Perspective","volume":null,"pages":null},"PeriodicalIF":2.8,"publicationDate":"2022-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86262254","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}