EuroChoicesPub Date : 2023-08-01DOI: 10.1111/1746-692x.12403
L. Drescher, Carola Grebitus, J. Roosen
{"title":"Exploring Food Consumption Trends on Twitter with Social Media Analytics: The Example of #Veganuary","authors":"L. Drescher, Carola Grebitus, J. Roosen","doi":"10.1111/1746-692x.12403","DOIUrl":"https://doi.org/10.1111/1746-692x.12403","url":null,"abstract":"Using the example of the hashtag #veganuary, a neologism of vegan and January, on Twitter with over 52,000 tweets from 2022, this article shows how Social Media Analytics can provide valuable insights into timing, volume and sentiment within any emerging (consumer) trend. Social Media Analytics is increasingly being used for the analysis of Social Media data. Whether consumers, politicians or entrepreneurs, all stakeholders in the food value chain are present on Social Media and talk about various trends in food and agriculture. In the form of an overview article, this contribution uses the example of the Vegan Challenge to demonstrate how a combination of the manifold methods of Social Media Analytics can provide extensive insights into the public discourse on food topics. It shows that #veganuary communication on Twitter has a predominantly positive connotation in the discussion of all stakeholders involved. The Vegan Challenge can also be categorised as a strong marketing campaign with a competitive character. #veganuary is commonly discussed on Twitter in tweets related to topics, such as veganism and the climate crisis. We argue that Social Media Analytics usefully extends classical analytical tools of consumer research on emerging and spreading food trends, and offers opportunities for many research studies.","PeriodicalId":44823,"journal":{"name":"EuroChoices","volume":" ","pages":""},"PeriodicalIF":2.8,"publicationDate":"2023-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46973655","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
EuroChoicesPub Date : 2023-07-26DOI: 10.1111/1746-692X.12399
Daan Boezeman, David de Pue, Morten Graversgaard, Stefan Möckel
{"title":"Less Livestock in North-western Europe? Discourses and Drivers Behind Livestock Buyout Policies\u0000 Moins de bétail dans le nord-ouest de l'Europe ? Discours et facteurs influençant les politiques de rachat de bétail\u0000 Geringere Viehbestände in Nordwesteuropa? Diskussionen und Beweggründe für staatliche Aufkaufprogramme von Vieh","authors":"Daan Boezeman, David de Pue, Morten Graversgaard, Stefan Möckel","doi":"10.1111/1746-692X.12399","DOIUrl":"https://doi.org/10.1111/1746-692X.12399","url":null,"abstract":"<p>Direct intervention in the size of livestock numbers is not considered a main option in European agri-environmental policies nor in policy studies. Nevertheless, the governments of the Netherlands and Flanders (Belgium) have announced livestock buyout schemes. This article contributes to the scarce literature on this policy instrument by sketching the characteristics of different types of buyout schemes. We analyse how the issue of reducing livestock numbers is being framed in four EU Member States with high livestock dense regions: the Netherlands, Belgium (Flanders), Denmark and Germany. While the debate on ‘technology versus volume’ can be observed in all four countries, the ‘nitrogen crises’ in the first two has led to a reframing of concerns over livestock numbers in relation to place-based deterioration of habitats and the possibility of granting permits for new economic activities, rather than as a global issue of mitigating climate change. Pre-existing institutional frameworks influence the introduction and design of new buyout policies. In the context of high political pressure, existing policies to close down farms were reinforced and nutrient emission rights systems offered the opportunity to take production rights out of the market. Notwithstanding the policies and available budgets, the issue of direct intervention to reduce livestock numbers remains controversial.</p>","PeriodicalId":44823,"journal":{"name":"EuroChoices","volume":"22 2","pages":"4-12"},"PeriodicalIF":2.8,"publicationDate":"2023-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/1746-692X.12399","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50144577","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}