{"title":"Pendampingan Pengenalan Online Marketing Upaya Keberlanjutan Usaha UMKM Desa Leuwimunding","authors":"Agus Yudianto, Tuti Yuliawati","doi":"10.35870/jpni.v5i1.637","DOIUrl":"https://doi.org/10.35870/jpni.v5i1.637","url":null,"abstract":"In the MSME industry, one form of effort to help small businesses is in the form of encouragement so that MSME actors can immediately become adaptive to the changes that are occurring. Various forms of workshops have been carried out by the service team in Leuwimunding Majalengka village so that digital transformation for mentoring MSMEs can be realized immediately. However, as the number of MSMEs grows, it is increasingly crucial that support and cooperation from external parties, one of which is educational institutions, act as facilitators for the implementation of MSMEs so that more and more MSMEs are prepared to face the digital/online era, carrying out on-boarding and sales. active, increasing the scale of the business, and it is hoped that it will continue, at least to be sustainable and sustainable. The implementation of community service is expected to provide skills through digital marketing training so that MSMEs are able to design appropriate digital marketing strategies. The method of implementing the activity is that the first stage is carrying out Digital Marketing training. Then there is mentoring where MSMEs can implement the knowledge they have gained in training so that MSMEs have the skills to design and determine the right digital marketing strategy. Next is monitoring and evaluation to find out the progress of the digital marketing program that has been carried out.","PeriodicalId":446996,"journal":{"name":"Jurnal Pengabdian Nasional (JPN) Indonesia","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139524171","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pendampingan Strategi Digital Marketing Sebagai Upaya Meningkatkan Daya Tarik Wisata Kampung Gerabah Penanggungan","authors":"Niken Paramita, Rahayu Puji Suci, syamsul bahri, Daiva Permana, Aura Chaerani, Widiya Rahmawati","doi":"10.35870/jpni.v5i1.630","DOIUrl":"https://doi.org/10.35870/jpni.v5i1.630","url":null,"abstract":"This research aims to accompany and develop digital marketing strategies as an effort to increase the tourist attraction of Pananggungan Pottery Village in Malang. Research methods include field observations to analyze conditions, potential and challenges in the village, interviews with various parties including local communities, pottery craftsmen, village administrators, tourists and related stakeholders, as well as FGDs to obtain input and suggestions regarding tourism development strategies. These results are the basis for developing development strategy recommendations, which are then complemented by digital marketing training assistance for the community and tourism actors. By implementing a targeted digital marketing strategy, this research seeks to strengthen the existence of Pananggungan Pottery Village as an attractive and sustainable tourist destination. The methods used in this research involve a series of qualitative approaches, including field observations, interviews with key stakeholders, and FGDs. Field observations provide a comprehensive picture of village conditions, while interviews provide an opportunity to hear the voices of various stakeholders. FGDs were held to gather ideas and further input from stakeholders. Recommendations for tourism development strategies are strengthened by accompanying digital marketing training as a concrete step in implementing the proposed solutions.","PeriodicalId":446996,"journal":{"name":"Jurnal Pengabdian Nasional (JPN) Indonesia","volume":"9 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139523898","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pendampingan Peningkatan Human Capital Melalui Eksplorasi Dimensi Visual di Kampung Tridi, Malang","authors":"Adya Hermawati, Choirul Anam, Mulyono, Angga Eka Alfianto, D. Riyadi, Ayu Siti Ni’mah Syuridiniah","doi":"10.35870/jpni.v5i1.632","DOIUrl":"https://doi.org/10.35870/jpni.v5i1.632","url":null,"abstract":"Tridi Village is a village located in Malang City, Indonesia, which is famous for the uniqueness and beauty of the 3D wall paintings that decorate the entire village. These paintings create an interesting visual atmosphere, reflecting local art, culture and traditions. Tridi Village has become a popular tourism destination that attracts tourists with its unique charm. Apart from the wall art, this village also has cultural heritage and local crafts which are an additional attraction. Increasing tourism attractiveness through innovative digital marketing strategies is expected to have a positive impact on economic growth and welfare of the people of Tridi Village. This research explores the application of creative thinking methods in developing digital marketing strategies to increase the tourism attractiveness of Kampung Tridi. Through brainstorming and mind mapping sessions, the people of Kampung Tridi are actively involved in generating innovative ideas related to the potential of tourism, arts and local culture. Brainstorming sessions create a collaborative space without critical boundaries, while mind mapping graphically visualizes the relationships between ideas. The result is an integrated digital marketing strategy, designed to increase tourist visits and empower the local economy. Implementation of this strategy requires active community involvement and full support from the local government.","PeriodicalId":446996,"journal":{"name":"Jurnal Pengabdian Nasional (JPN) Indonesia","volume":"11 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139523609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pemberdayaan Masyarakat Dalam Pengelolaan Limbah Organik di Desa Krimun Indramayu","authors":"Hilmi Hilmansyah, Murni, Maniar, Nirwana Nurdjan","doi":"10.35870/jpni.v5i1.628","DOIUrl":"https://doi.org/10.35870/jpni.v5i1.628","url":null,"abstract":"Community empowerment in the context of organic waste management in Krimun Village, Indramayu. The main focus is understanding how participatory approaches can be used to increase community awareness and involvement in organic waste management. Community participation in organic waste management and evaluating the effectiveness of various policies and programs that have been implemented. Empowerment results show that through training, counseling and development of supporting infrastructure, the people of Crimen Village can be more actively involved in collecting and processing organic waste. Community empowerment is implemented through the formation of small groups responsible for managing organic waste at the household level. This program not only provides environmental benefits, but also has a positive impact on community welfare through economic involvement in compost production and related activities. The results of empowerment using this patricipatory approach provide insight for local governments, waste management institutions and the general public regarding empowerment strategies that can be adopted to achieve sustainable organic waste management at the village level.","PeriodicalId":446996,"journal":{"name":"Jurnal Pengabdian Nasional (JPN) Indonesia","volume":"7 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139524194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pemberdayaan Kader Posyandu Balita melalui Program Pelatihan Deteksi Dini Pertumbuhan dan Perkembangan pada Balita di Desa Panaikang","authors":"Susi Sastika Sumi, I. Dewi","doi":"10.35870/jpni.v5i1.636","DOIUrl":"https://doi.org/10.35870/jpni.v5i1.636","url":null,"abstract":"Children under five years of age or often abbreviated as toddlers are children who have reached the age of over one year or calculated by the age of 12-59 months. Experts have classified toddlers as a stage of child development that is very vulnerable to disease attacks or lack or excess nutritional intake. One optimal way to support children's growth and development is by monitoring growth and development at the posyandu. The readiness of posyandu cadres is one of the posyandu services in providing basic services. Activities to monitor children's nutritional status are supported by the community who come to the posyandu through cadre participation. The aim of this community service is to provide training to cadres about Panaikan Village. The target of this community service is posyandu cadres. Community service is carried out for 2 days. The methods used are pretest, education, training and posttest. The Pre Test was carried out to determine the cadres' initial knowledge about early detection of growth and development in toddlers. Then education and training was carried out regarding early detection of growth and development in toddlers. After that, a Post Test was carried out. The post test was carried out to determine the results of cadre training regarding early detection of growth and development in toddlers.","PeriodicalId":446996,"journal":{"name":"Jurnal Pengabdian Nasional (JPN) Indonesia","volume":"4 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139524307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Btari Mariska Puwaamijaya, Syti Sarah Maesaroh, Adi Prehanto, Muhammad Dzikri Ar Ridlo, Ni Wayan Mega Sari Apri Yani, Ni Made Ayu Natih Widhiarini, I. Aditya
{"title":"Pengabdian Masyarakat Internasional: Membangun Koneksi Global, Volunteer Pariwisata, Pendidikan dan Kesehatan Internasional","authors":"Btari Mariska Puwaamijaya, Syti Sarah Maesaroh, Adi Prehanto, Muhammad Dzikri Ar Ridlo, Ni Wayan Mega Sari Apri Yani, Ni Made Ayu Natih Widhiarini, I. Aditya","doi":"10.35870/jpni.v5i1.540","DOIUrl":"https://doi.org/10.35870/jpni.v5i1.540","url":null,"abstract":"This service aims to advance the achievement of Sustainable Development Goals (SDGs) number 4 (Quality Education) and 10 (Reducing Equality) with a focus on developing the competence of foreign volunteers and improving the management of the Widya Guna Disability Foundation. Collaboration between the UPI Tasikmalaya Digital Business Program, the Bali Institute of Tourism and International Business, and PT Medika Nusantara (Medi-Call) is the main vehicle for this activity. The main theme of the service is \"Building Global Connections: International Volunteer Tourism, Education, and Health,\" which involves information sessions, focus group discussions (FGD), as well as the active participation of foreign volunteers from various countries. It is hoped that the results of this service can contribute to increasing access to education for individuals with disabilities (SDGs number 4) as well as encouraging social and economic inclusion (SDGs number 10) through strengthening the management of the Widya Guna Disability Foundation. This kind of collaboration strengthens the spirit for sustainable positive change at the global level and inspires closer cooperation in the future. Keywords: Service, SDGs, Foreign Volunteers, Disability Foundation, Management, Education, Equality, Social Inclusion.","PeriodicalId":446996,"journal":{"name":"Jurnal Pengabdian Nasional (JPN) Indonesia","volume":"1 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139458412","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Adi Prehanto, Btari Mariska Purwaamijaya, Oding Herdiana, Muhammad Dzikri Ar Ridlo, A. Hermawan, Alifia Fatimatun Nazya
{"title":"Pengaplikasian Literasi Wirausaha Digital Yang Mendorong Tumbuhnya Motivasi Pengembangan Usaha Santanamekar Kabupaten Tasikmalaya","authors":"Adi Prehanto, Btari Mariska Purwaamijaya, Oding Herdiana, Muhammad Dzikri Ar Ridlo, A. Hermawan, Alifia Fatimatun Nazya","doi":"10.35870/jpni.v5i1.525","DOIUrl":"https://doi.org/10.35870/jpni.v5i1.525","url":null,"abstract":"The industrial revolution 4.0 has brought many developments, the era of automation has been implemented in several sectors to make activities more effective and artificial intelligence is the driving force in this era, which promises many conveniences in various fields. Based on the results of research entitled \"Perceptions and Prospective Analysis of Artificial Intelligence and its impact on Human Resources in the Indonesian Industry 4.0,\" Human Resources in Industry is a crucial variable in changes in Indonesia's movement to prepare for industry 4.0. Industry 4.0 can be interpreted as an industrial era in which all entities or devices within it are made able to communicate with each other in real time at any time by utilizing internet technology, in order to achieve the goal of creating new value or optimizing existing value from every process in the industry. . The results of the pre-test and post-test on 8 respondents showed an increase after the pre-test of 87.5%, which was dominated by housewives in the digital entrepreneurship strategy workshop. Based on the results of 2 studies, it was found that there is a need for training that can apply digital technology to help them professionally by adapting to the demands of industry 4.0 and the role of university teaching staff to engage with the community in empowerment who have experience not only as academics, but also as practitioners who have pedagogical, professional and social competency abilities so that they attract more interest.","PeriodicalId":446996,"journal":{"name":"Jurnal Pengabdian Nasional (JPN) Indonesia","volume":"12 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139455364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Diniy Hidayatur Rahman, Devy Probowati, Widya Multisari, Sausanuz Zakiyyah Hamibawani, A. Wulandari, Khusnul Khowatim
{"title":"Pelatihan Teknik Metafora untuk Meningkatkan Efisiensi Proses Konseling di SMK Negeri 5 Malang","authors":"Diniy Hidayatur Rahman, Devy Probowati, Widya Multisari, Sausanuz Zakiyyah Hamibawani, A. Wulandari, Khusnul Khowatim","doi":"10.35870/jpni.v5i1.533","DOIUrl":"https://doi.org/10.35870/jpni.v5i1.533","url":null,"abstract":"This training was held with the aim of increasing the competency of counselors at SMK Negeri 5 Malang in using metaphor techniques in counseling. By increasing counselor competency in using metaphor techniques, it is hoped that counseling services at SMK Negeri 5 Malang can run better and more efficiently. This community service activity will be carried out in the form of training using the flipped classroom model and experiential learning. The flipped classroom model is used to help participants master the concepts and procedures of metaphor techniques in counseling. Meanwhile, experiential learning is used to improve participants' skills in applying metaphor techniques in counseling. This training was carried out by three lecturers at the Department of Guidance and Counseling, State University of Malang and attended by seven counselors at State Vocational School 5 Malang. The training was carried out in three sessions. The first session was held online asynchronously. In this session, participants are asked to study the material independently through the guides and training materials that have been provided. The second training session was carried out online synchronously. In this session, participants were invited to discuss and explore the concept of metaphor that had been studied independently in the first session. In the third session, participants were invited to practice knowledge about metaphors in counseling sessions. Measurements after the training activities showed that there was an increase in the participants' post-test scores compared to the pre-test scores. Based on interviews with participant representatives, it was also known that the participants had a positive impression of all training activities.","PeriodicalId":446996,"journal":{"name":"Jurnal Pengabdian Nasional (JPN) Indonesia","volume":"33 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139455463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
M. Ramli, Nur Hidayah, Diniy Hidayatur Rahman, N. Saputra
{"title":"Pelatihan Penerapan Layanan Konseling Online Berfokus Solusi Bermuatan Nilai Pancasila pada Guru BK","authors":"M. Ramli, Nur Hidayah, Diniy Hidayatur Rahman, N. Saputra","doi":"10.35870/jpni.v5i1.527","DOIUrl":"https://doi.org/10.35870/jpni.v5i1.527","url":null,"abstract":"The conditions of problems experienced by students in social media activities after the Covid-19 pandemic are increasingly disappointing. Student problems increase as time goes by and the use of the internet becomes more widespread. The use of the internet in social media has a significant impact on people's social lives. Communication is becoming easier and cheaper so that individuals can obtain information quickly. The dissemination of information and the communication process is one of the important points in the formation of a new phenomenon using social media. One topic of concern is attitudes or behavior of intolerance, hatred, or even racism on social media carried out by teenagers. Based on these conditions, guidance and counseling (BK) teachers in Malang Raya have difficulty choosing an intervention model that suits the characteristics and needs related to the problems they face. So far they have only used counseling or cybercounselling models that were developed based on Western theories, even though there is an obligation for guidance and counseling teachers to help high school students internalize moral values that are in accordance with Indonesian society. Therefore, implementing this training is important to improve the competency of Malang Raya BK teachers in implementing solution-focused online counseling services that include Pancasila values. The training implementation uses a structured learning approach (structured learning approach) combined with a project-based learning approach which is carried out in a combination of offline and online (blended learning) so that the training implementation is more effective with a continuous mentoring system. The implementation of community service in the form of training aims to increase the competency of Malang Raya High School guidance and counseling teachers in implementing cybercounseling or online counseling services focused on solutions to create Pancasila values.","PeriodicalId":446996,"journal":{"name":"Jurnal Pengabdian Nasional (JPN) Indonesia","volume":"110 21","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139454248","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Evaluasi Bisnis Proses Rekrutmen dan Seleksi Karyawan PT Sumber Alfaria Trijaya Tbk","authors":"Mutiara Salsabiil, Dwi Hurriyati","doi":"10.35870/jpni.v5i1.619","DOIUrl":"https://doi.org/10.35870/jpni.v5i1.619","url":null,"abstract":"This research evaluates and improves the efficiency of the employee recruitment and selection process at PT Sumber Alfaria Trijaya Tbk, a leading retail company. The research focus involves marketing strategies for job vacancies, optimizing selection tests, and implementing information technology. Research methods involve document analysis, interviews, and observation. The results show potential improvements in job vacancy visibility, selection test adjustments, and use of human resource information systems.","PeriodicalId":446996,"journal":{"name":"Jurnal Pengabdian Nasional (JPN) Indonesia","volume":"117 45","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139538091","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}