TripodosPub Date : 2021-07-01DOI: 10.51698/tripodos.2021.50p17-35
Marta Mensa, Tao Deng
{"title":"Luxury Fashion Brands and Consumers: Women are more sexualized by consumers than brands on Instagram","authors":"Marta Mensa, Tao Deng","doi":"10.51698/tripodos.2021.50p17-35","DOIUrl":"https://doi.org/10.51698/tripodos.2021.50p17-35","url":null,"abstract":"This study examines how luxury fashion brands and luxury fashion brand hashtags that consumers use in their posts portray women on Instagram. The study was framed by sexual objectification theory (physical presentation, body display, sexually suggestive poses, and feminine touch) and sexism stereotypes (women in traditional roles such as dependent, caretaker, decorative and sexual object). This study examines 700 Instagram posts, 350 from top luxury fashion brands, and 350 from consumers. Young and skinny women’s images dominate Instagram posts created by luxury fashion brands, while consumers are older and fit. Unexpected results show that luxury fashion brands feature women less sexually desirable, with less sexually suggestive poses and fewer sexist stereotypes than consumers.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"1 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70676197","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
TripodosPub Date : 2021-07-01DOI: 10.51698/tripodos.2021.50p91-109
Dafne Calvo, E. Campos-Domínguez, Iris Simón-Astudillo
{"title":"Towards a Critical Understanding of Social Networks for the Feminist Movement: Twitter and the Women’s Strike","authors":"Dafne Calvo, E. Campos-Domínguez, Iris Simón-Astudillo","doi":"10.51698/tripodos.2021.50p91-109","DOIUrl":"https://doi.org/10.51698/tripodos.2021.50p91-109","url":null,"abstract":"The intensive use of digital platforms by the feminist movement has been identified as one of its main characteristics. Numerous studies address the tactical use of social networks by this movement, especially on 8 March in Spain. This paper studies the action repertoires of different actors who participated in the 2019 Women’s Strike conversation, including automated accounts. Empirical results demonstrate that Twitter is not an exclusive field for the feminist movement. Along with activists who promoted and informed the Women’s Strike, political parties proposed concrete policy measures, and conservative factions criticized the movement calling for demobilization. In this sense, for the first time in these M8 mobilizations, bots participated in this polarisation of the debate through partisan hashtags and the dissemination of fake news. The investigation thus confirms that automation techniques and contradictory flows of power are critical elements to understand the real potential of social networks for feminist social change.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45391884","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
TripodosPub Date : 2021-07-01DOI: 10.51698/tripodos.2021.50p131-146
Viktorija Car, Barbara Ravbar
{"title":"Mediated Representations of Violence Against Women","authors":"Viktorija Car, Barbara Ravbar","doi":"10.51698/tripodos.2021.50p131-146","DOIUrl":"https://doi.org/10.51698/tripodos.2021.50p131-146","url":null,"abstract":"Violence against women and girls in the 21st century remains a common and profoundly consequential violation of women’s human rights. It is part of gender inequality, an integral part of the social system, and linked to other aspects of human and economic development. When reporting about it, the media produce additional damage by continuously highlighting the hostile and violent treatment of women. Representations of gender and sexuality in the news reinforce the common perception that women are sexual objects and therefore disadvantage women, continuously reinforcing imbalances of power between women and men. This study explores media representations in Croatian online media articles about violence against women. The results of analysis show how violence against women is framed as a private problem, how women are addressed as unfaithful wives and prostitutes which gives excuses for the perpetrator while the blame for the violence is partly shifted to the woman. Also, results show how the secondary victimization is manifested in articles, and how violence against women as a topic is exploited to attract the readers’ attention.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47249605","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
TripodosPub Date : 2021-07-01DOI: 10.51698/tripodos.2021.50p169-185
Ximena Alomía, F. Arbaiza
{"title":"Perception of Lima Women about the Representation of ‘Real Woman’ in the Advertising Discourse of Beauty and Feminine Care Products","authors":"Ximena Alomía, F. Arbaiza","doi":"10.51698/tripodos.2021.50p169-185","DOIUrl":"https://doi.org/10.51698/tripodos.2021.50p169-185","url":null,"abstract":"Advertising has been present in people’s lives through strategies for the sale of products, satisfying their needs, and interacting with them. The advertising of beauty and feminine care products has been one of the most constant through the traditional formula of using stereotypical models of women highlighting their beauty and perfection. However, the evolution of advertising and the empowerment of women is generating new responses in consumers. Precisely, the purpose of this exploratory study is to identify the perception of Peruvian women on how advertising represents the ‘real woman’ in Peru in the field of beauty and personal care products. This study concludes that Peruvian women recognize that there is still a limited presence of ‘real women’ in advertising despite the widespread social demand for a change in the advertising discourse.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"1 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42367851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
TripodosPub Date : 2021-07-01DOI: 10.51698/tripodos.2021.50p111-130
B. Rajan
{"title":"Sari, Femininity, and Wall Art: A Semiotic Study of GuessWho’s Street Art in Bengaluru","authors":"B. Rajan","doi":"10.51698/tripodos.2021.50p111-130","DOIUrl":"https://doi.org/10.51698/tripodos.2021.50p111-130","url":null,"abstract":"Graffiti has been conversing with the public for millions of years. In India, this art form is prominent in spaces like historical monuments, schools, colleges, classrooms, public bathrooms, benches, desks, and local transports. With the coming of the Covid 19 pandemic, this art from the streets has come alive in people’s smartphones. This paper explores and interprets the works of GuessWho, a prominent stencil graffiti artist working in the city of Bengaluru, Karnataka, and originally belonging to Kochi, Kerala. This study seeks to understand how the discourse around graffiti can help empower women in their struggle to claim the streets. By focusing on Instagram as a medium of social resistance, the paper explores the role of graffiti and social media in challenging the patriarchal status quo. Semiotics is used to understand the ways in which the production and consumption of forms of street art and graffiti are increasingly shaping the way Bengaluru city negotiates with gender. GuessWho’s graffiti symbolically targets and contests gender discrimination and particularly challenges some of the existing classist, racist, or sexist biases by subverting the use of sari, technology, and gender roles in the artwork.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46251841","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
TripodosPub Date : 2021-02-05DOI: 10.51698/TRIPODOS.2020.46P77-96
Ana-María Pérez-Escoda, A. Iglesias-Rodríguez, Lady Meléndez-Rodríguez, Viviana Berrocal-Carvajal
{"title":"Competencia digital docente para la reducción de la brecha digital: Estudio comparativo de España y Costa Rica","authors":"Ana-María Pérez-Escoda, A. Iglesias-Rodríguez, Lady Meléndez-Rodríguez, Viviana Berrocal-Carvajal","doi":"10.51698/TRIPODOS.2020.46P77-96","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.46P77-96","url":null,"abstract":"La inmersion de la sociedad en la era digital ha provocado transformaciones irrefrenables como la conectividad continua, el big data o la inteligencia artificial, que implican una mediatizacion tecnologica de todas las interacciones humanas y que requiere una formacion en competencias especificas. El objetivo principal del estudio se centro en realizar un analisis comparativo internacional en dos paises con contextos diferentes: Espana y Costa Rica, para demostrar que la globalizacion de las TIC y la conectividad han hecho que el profesorado sea piedra angular en el desarrollo de competencias digitales como garantia para la reduccion de las brechas digitales por uso y no por acceso. Con una metodologia cuantitativa de caracter descriptivo correlacional se analizaron cinco constructos de estudio en una muestra de 126 docentes procedentes de ambos paises. Los resultados evidencian que pese a las diferencias politicas, sociales y educativas de cada pais la percepcion de los docentes no es tan diferente. La conclusion principal es que los docentes en ambos paises se sienten seguros de sus capacidades digitales, estan motivados, entienden que el sistema educativo no responde a las necesidades actuales y ven necesaria una inclusion curricular especifica de la materia. Teacher’s Digital Competence for Reducing Digital Divide: Comparative Study Between Spain and Costa Rica The immersion of society in the digital age has caused unstoppable transformations such as continuous connectivity, big data or artificial intelligence, which imply a technological mediation in all human interactions and which require training in specific skills. The main objective of the study focuses on conducting an international comparative analysis between two countries within different contexts, Spain and Costa Rica, to demonstrate that the globalization of ICT and connectivity have made teachers a cornerstone in the development of digital skills as they are a guarantee for the reduction of the digital gap in the use and not in the access. Using a quantitative methodology of descriptive-correlational character, five study constructs were analyzed in a sample of 126 teachers from both countries. The results show that despite the political, social and educational differences in each country, the perception of teachers is not so different. The main conclusion is that teachers in both countries feel confident in their digital skills, are motivated, understand that the educational system does not respond to current needs, and they feel that a specific curricular inclusion of the subject is needed in formal education. Palabras clave: competencia digital, brecha digital, profesorado, TIC, formacion, educacion. Key words: digital competence, digital divide, teachers, ICT, training, education.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"1 1","pages":"77-96"},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49056752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
TripodosPub Date : 2021-02-05DOI: 10.51698/TRIPODOS.2019.44P169-186
Daniel Casals i Martorell
{"title":"El ‘Full de la Cultura’ (1982-1983), de la ‘Hoja del Lunes’ de Barcelona, i els continguts sobre la llengua catalana","authors":"Daniel Casals i Martorell","doi":"10.51698/TRIPODOS.2019.44P169-186","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2019.44P169-186","url":null,"abstract":"catalaL’objectiu del present article es donar a coneixer el Full de la Cultura i analitzar els textos sobre la llengua catalana que l’esmentat suplement cultural de la Hoja del Lunes de Barcelona va fer publics. Els resultats de la investigacio evidencien que el Full de la Cultura es va posar en marxa arran de l’arribada del periodista Josep Maria Cadena a la direccio del setmanari, va sortir entre el 7 de juny de 1982 i el 21 de febrer de 1983, i va ser elaborat per periodistes i escriptors sensibles a l’us del catala. Va afegir-se, aixi, a les publicacions que, durant la Transicio, estaven escrites en aquest idioma, en aquest cas amb l’objectiu de difondre continguts culturals d’actualitat, sobre literatura, dramaturgia, musica, arts plastiques, filosofia i llengua. Aixi, el Full de la Cultura va continuar la tradicio de la premsa de Catalunya a l’hora de dedicar espais a parlar de diferents aspectes de la llengua catalana com a contingut d’interes social: l’autoritat i el corpus normatius, la situacio a l’ensenyament i als mitjans de comunicacio, el model d’estandard mes adequat per a l’epoca, la correccio linguistica, trobades academiques de prestigi, la sociolinguistica i novetats bibliografiques. EnglishThe objective of this paper is to raise awareness of the Full de la Cultura and analyze the texts about Catalan language made public by this cultural supplement to Barcelona’s Hoja del Lunes. The results of the research show that the Full de la Cultura was launched with the appointment of the journalist Josep Maria Cadena as the director of the weekly magazine, which was published between June 7, 1982 and February 21, 1983. It was produced by journalists and writers who were sensitive to the use of Catalan. Thus, this weekly became one of the publications during the Transition that were written in this language, with the aim of disseminating current cultural content related to literature, drama, music, visual arts, philosophy and language. In this sense, the Full de la Cultura continued the Catalan press tradition of devoting space to discussing different aspects of the Catalan language as a type of content of social interest, and addressed such issues as normative authority and standard corpuses, its position in both education and the media, the most appropriate standard model for the time, linguistic correction, prestigious academic conferences, sociolinguistics and bibliographical novelties.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"1 1","pages":"169-186"},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46506000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
TripodosPub Date : 2021-02-05DOI: 10.51698/TRIPODOS.2020.47P105-122
Pavel Sidorenko-Bautista, José María Herranz de la Casa, Juan Ignacio Cantero de Julián
{"title":"Use of New Narratives for COVID-19 Reporting: From 360º Videos to Ephemeral TikTok Videos in Online Media","authors":"Pavel Sidorenko-Bautista, José María Herranz de la Casa, Juan Ignacio Cantero de Julián","doi":"10.51698/TRIPODOS.2020.47P105-122","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.47P105-122","url":null,"abstract":"The disruptive evolution of technology has impacted on all aspects of communication. Consequently, various alternatives are being developed for storytelling, delivering messages, and connecting to people. The evolution of social media and multimedia technologies is evident. Since 2014, we have witnessed changes both in the concept of immersion over the 360o format and virtual reality. Such changes aim at much closer proximity between user and content, strengthening possible empathic bonds. Even so, emerging audiences, especially Generation Z, spend time in digital environments that do not support this type of content. As a consequence, their interactions and multimedia behavior focus on vertical, ephemeral content, rendering TikTok as an innovative alternative with a significant growth trend. This study proposes a review of media outlets and journalists’ work reporting on the COVID-19 pandemic using 360o multimedia narratives and TikTok. Research shows evidence of the limited use of the immersive multimedia format and the increase of productions in the ephemeral vertical format of TikTok —whose audience reach has grown significantly. Keywords: COVID-19, 360 video, ephemeral video, journalism, Generation Z.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"1 1","pages":"105-122"},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41675466","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
TripodosPub Date : 2021-02-05DOI: 10.51698/TRIPODOS.2020.47P67-86
E. D. Blasio, Donatella Selva
{"title":"Affective Governance During the COVID-19 Crisis: Building Leadership, Trust, and Good Citizens","authors":"E. D. Blasio, Donatella Selva","doi":"10.51698/TRIPODOS.2020.47P67-86","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.47P67-86","url":null,"abstract":"Concepts such as emotional governance, affective citizenship and transformational leadership point at the way governments are addressing the COVID-19 crisis from an emotional perspective. The study takes the Italian and Spanish leaders as case studies, analysing TV speeches, press conferences and parliamentary addresses, on the one hand, and Facebook posts, on the other hand. The results show that the two cases adopt different emotional repertoires, depending on the historical and cultural leanings but also on the style of leadership they embrace. This style reverberates in the relationship they seek to build with citizens to stimulate compliance with their decisions and in the use of Facebook to promote positive messages and counter the spreading of misinformation. The article also shows how affective governance and style of leadership contribute to the normative definition of good and deviant citizens in critical historical junctures. In particular, the diffusion of fake news (and not just their manufacturing) is depicted as anti-patriotic and non-civic. We argue that the crisis has catalysed processes and trends that were already at play, while at the same time defining a new trait of leadership in the ability to promote cross-generational solidarity and sense of belonging beyond national boundaries. Keywords: citizenship, communication, emotions, governance, leadership, solidarity.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"1 1","pages":"67-86"},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43735872","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
TripodosPub Date : 2021-02-05DOI: 10.51698/TRIPODOS.2020.47P171-186
M. Lobo
{"title":"EU Political Agenda of COVID-19 Crisis: Mechanisms and Financial Instruments to Mitigate the Economic Effects of the Pandemic in Newspapers ‘El País’ and ‘El Mundo’","authors":"M. Lobo","doi":"10.51698/TRIPODOS.2020.47P171-186","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.47P171-186","url":null,"abstract":"With approximately one fifth of the world population in blockade, the COVID-19 has radically changed individuals’ way of life. The virus has infected million people and more than 200 countries (Worldometer’s COVID-19 data). But the effects of the virus go far beyond its biological capacity to cause disease. Beginning in the city of Wuhan, China, it rapidly spread across national borders, and has drawn attention to the porous and interconnected world in which we live. The economic results from the lockdown measures put the question of the European Union project. This article intends to analyse how the press in Spain, one of the Eurozone countries most affected by COVID-19, reflected the decisions of the EU (mechanisms and financial instruments) to mitigate the economic effects. The corpus of analysis includes articles published by the newspapers ‘El Pais’ and ‘El Mundo’. The analytic period starts on March 1 and ends on April 24, the day after the European Council approved the Economic Recovery Fund. The results show that the published news reflects the recommendations and decisions of the EU institutions, framing the mechanisms and financial instruments into coordinated Economic Strategy from EU, so essential to the economic recovery of Member States. Keywords: European Union, COVID-19, political agenda, Spanish newspaper, content analysis.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"1 1","pages":"171-186"},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43895891","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}