Across Languages and Cultures最新文献_第8页

Books Received 书收到了

IF 0.7 3区文学

Across Languages and Cultures Pub Date : 2020-06-01 DOI: 10.1556/084.2020.00009

引用次数: 0

TRANSLATING HEADLINES IN PRINT BUSINESS ADVERTISEMENTS FROM ENGLISH INTO ARABIC IN UAE 在阿拉伯联合酋长国将印刷商业广告的英文标题翻译成阿拉伯语

IF 0.7 3区文学

Across Languages and Cultures Pub Date : 2020-06-01 DOI: 10.1556/084.2020.00006

J. Giaber, N. Hammo, Safaa Hraiz, Du’Aa Qadan, Rahf Alnamer, Shaikha Almaamari

{"title":"TRANSLATING HEADLINES IN PRINT BUSINESS ADVERTISEMENTS FROM ENGLISH INTO ARABIC IN UAE","authors":"J. Giaber, N. Hammo, Safaa Hraiz, Du’Aa Qadan, Rahf Alnamer, Shaikha Almaamari","doi":"10.1556/084.2020.00006","DOIUrl":"https://doi.org/10.1556/084.2020.00006","url":null,"abstract":"Business advertisements are multimodal consumer-oriented texts with persuasive functions. Advertisers create specific advertisements for marketing products/services in specific contexts. The headline in an advertisement is the main element as it attracts attention and summarizes the advertising message. Advertising relies on socio-cultural implications through visual and non-visual elements. When products/services are marketed in a new context with a different language, their advertisements are translated into that language. Because languages have different ways of encoding information, the success of a product/ service in a culturally different context depends on how its advertisement is translated. The structural and cultural differences between English and Arabic and the functional nature of headlines in English business advertisements seem to have direct bearing on how advertising headlines are rendered into Arabic. This study investigates the translation of advertising headlines from English into Arabic in the context of marketing products/services in UAE. The aim is to identify the techniques used in translating headlines and their implications for translation quality and to identify views of Arab customers over the acceptability of Arabic versions of advertising headlines. The study findings indicate that seven translation techniques are used and customers consider Arabic advertisements produced via function-oriented translation techniques more acceptable than translations produced via form-based techniques.","PeriodicalId":44202,"journal":{"name":"Across Languages and Cultures","volume":"21 1","pages":"107-124"},"PeriodicalIF":0.7,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43961646","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A CORPUS-BASED EXPLORATION INTO LEXICAL BUNDLES IN INTERPRETING 基于语料库的口译词汇束研究

IF 0.7 3区文学

Across Languages and Cultures Pub Date : 2020-06-01 DOI: 10.1556/084.2020.00001

Yang Li, Sandra L. Halverson

引用次数: 4

Linguistic and Cultural Representation in Audiovisual Translation 视听翻译中的语言文化表征

IF 0.7 3区文学

Across Languages and Cultures Pub Date : 2020-06-01 DOI: 10.1556/084.2020.00008

Márta Juhász-Koch

引用次数: 0

EXPLORING THE LITERARY TRANSLATOR’S WORK-RELATED HAPPINESS: THE CASE STUDY OF SLOVAKIA 文学译者工作幸福感的探索&以斯洛伐克为例

IF 0.7 3区文学

Across Languages and Cultures Pub Date : 2020-06-01 DOI: 10.1556/084.2020.00004

K. Bednárová-Gibová

{"title":"EXPLORING THE LITERARY TRANSLATOR’S WORK-RELATED HAPPINESS: THE CASE STUDY OF SLOVAKIA","authors":"K. Bednárová-Gibová","doi":"10.1556/084.2020.00004","DOIUrl":"https://doi.org/10.1556/084.2020.00004","url":null,"abstract":"In compliance with Translator Studies and its accompanying sociological turn the translator’s work-related happiness is beginning to attract the attention of scholars after having been largely sidestepped in empirical translation studies (TS) research. Although it could be objected that the issue of happiness offers ground only for speculative philosophy, it became a subject of research in the humanities and more recently also in TS. As much as culture dictates that literary translation is an elegant avocation, the harsh reality in Slovakia is that it can be considered as a form of activism in the context of being scandalously underpaid when compared to other translation segments. This paper aims to determine the perception of work-related happiness in Slovak literary translators based on Veenhoven’s (2015) concept of happiness and seeks the greatest sources of their satisfaction at work. The second part of the paper attempts to identify the literary translators’ affective feelings, using the IWP Affect Questionnaire. The results of this study shed fresh light on the psychological and emotional facets of the literary translator’s persona using a triangulation of insights from psychology, identity studies and TS. A quantitative enquiry into the selected translator habitus offers research stimuli for comparison with other literary translators’ nationalities as well as other translation segments.","PeriodicalId":44202,"journal":{"name":"Across Languages and Cultures","volume":" ","pages":""},"PeriodicalIF":0.7,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49098844","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

Dictionary of Education and Assessment in Translation and Interpreting Studies (TIS) 翻译教育与评估词典

IF 0.7 3区文学

Across Languages and Cultures Pub Date : 2020-06-01 DOI: 10.1556/084.2020.00007

Tímea Kovács

引用次数: 4

First Conference on Reconstructing China Discursively through Translation and Communication (Shanghai, China, October 26–28, 2018) 首届通过翻译与传播重构中国话语大会（2018年10月26日至28日，中国上海）

IF 0.7 3区文学

Across Languages and Cultures Pub Date : 2019-12-01 DOI: 10.1556/084.2019.20.2.7

Yun Wu, Lin Chen

引用次数: 1

Rachele Antonini, Letizia Cirillo, Linda Rossato, Ira Torresi (eds) Rachele Antonini，Letizia Cirillo，Linda Rossato，Ira Torresi（编辑）

IF 0.7 3区文学

Across Languages and Cultures Pub Date : 2019-12-01 DOI: 10.1556/084.2019.20.2.9

Eszter Paksy

引用次数: 0

Self-directed Motion in Spontaneous and Translated English: A Comparable Corpora Study 自发英语和翻译英语中的自主运动：可比较的语料库研究

IF 0.7 3区文学

Across Languages and Cultures Pub Date : 2019-12-01 DOI: 10.1556/084.2019.20.2.4

Patricia González Darriba

引用次数: 2

Stefan Baumgarten, Jordi Cornellà-Detrell (eds) Stefan Baumgarten，Jordi Cornellà-Detrell（编辑）

IF 0.7 3区文学

Across Languages and Cultures Pub Date : 2019-12-01 DOI: 10.1556/084.2019.20.2.8

P. Heltai

引用次数: 0