{"title":"‘Nobody Ever Thinks What It Is Like to be a Guy Like Me’: How Arthur and the Story Are Developed in Joker (2019)","authors":"Zhen Zhang","doi":"10.1177/09732586221101166","DOIUrl":"https://doi.org/10.1177/09732586221101166","url":null,"abstract":"The way people interact with space appertains to the idea of territory. Territory is claimed by people all the time in communication. This article will explore how the lead actor, Joaquin Phoenix, of Joker (2019) develops Arthur Fleck and the story with the support of Method Acting, territorial theories and film techniques. More specifically, the study will consider (a) how Arthur interacts with other characters and narrative space in different territories naturalistically and (b) how Method Acting, territorial theories and film techniques facilitate Arthur’s characterisation and the story development. The study of Arthur reveals that he undergoes a metamorphosis during resisting his tormentors in the story. The study of Arthur also shows that it is meaningful to introduce territorial theories to film analysis and Method Acting.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"17 1","pages":"357 - 372"},"PeriodicalIF":1.5,"publicationDate":"2022-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44401482","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"COVID-19 and Mass Media Education: An Evaluation of the Transition from Brick-and-Mortar Learning to Virtual Space","authors":"J. Nyarko, M. Serwornoo","doi":"10.1177/09732586221096346","DOIUrl":"https://doi.org/10.1177/09732586221096346","url":null,"abstract":"Using mixed-method approach and technology acceptance model (TAM)/diffusion of innovation theory (DOIT), this study evaluates the challenges and opportunities of COVID-19 driven virtual learning in undergraduate media programmes at Ghanaian public universities. A survey of 270 was sampled composed of 250 students and 20 lecturers and revealed that commitment from both lecturers and students towards virtual instruction is weak. We also found that lecturers and students were not consulted about the learning platforms the universities chose, and they had no orientation on their usage. However, some participants argue that virtual learning is crucial to media studies going forward and by these; we propose a blended learning approach that merges the physical and virtual spaces of instruction in a framework termed CHALLOPP workflow.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"17 1","pages":"251 - 269"},"PeriodicalIF":1.5,"publicationDate":"2022-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46810413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Generation Y and Brand Love: Understanding the Effects of Individual Cultural Values and Religious Commitment","authors":"P. Rodrigues, Ana Sousa, Isabel Torres","doi":"10.1177/09732586221092637","DOIUrl":"https://doi.org/10.1177/09732586221092637","url":null,"abstract":"Given the lack of research into the link between the individual cultural values of the millennial generation mediated by religious commitment (RC) and brand love (BL), this research intends to the following: (a) identify the individual cultural values of the millennial generation and (b) explain how these values influence BL when mediated by RC. A quantitative methodology with structural equation modelling is used. Data were collected from members of the millennial generation in Portugal by survey questionnaire. The main findings of the data analysis showed that independence, power and tradition are the predominant individual cultural values of Portuguese millennials. The results showed that the independence individual cultural value negatively influences intrapersonal and interpersonal RC; power and tradition positively influence intrapersonal and interpersonal RC; only interpersonal RC positively influences BL. The study concludes with some insights that managers might use to address consumer-brand communications. Guidelines for further research are presented.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":" ","pages":""},"PeriodicalIF":1.5,"publicationDate":"2022-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49463584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Revisiting Public Relations Profession in India: A Systematic Literature Review","authors":"S. K. Sahoo, Suresh Chandra Nayak","doi":"10.1177/09732586221095311","DOIUrl":"https://doi.org/10.1177/09732586221095311","url":null,"abstract":"The public relations (PR) industry in India is a multi-billion industry, and various global and national players are part of it. This article, by analysing the existing literature in this field, aims to understand the current state of the profession in India and identify possible issues and challenges. Based on a systematic literature review, 95 published academic works were identified from academic databases. Of 95, 27 were selected for analysis to answer the research questions and identify research gaps in the field. The study finds that although PR practice had a firm footing in the pre-independence era, progress was seen after 1947, especially with initial support from the government and public sector organisations. The profession is still evolving and has much scope for development. Poor reputation of the profession, scarcity of talent, limited scope for professional education and training, lack of measurement methods to demonstrate its value and competing for public and private sector philosophies pose a serious challenge to its growth. The study offers valuable insights for the practitioners and researchers and suggests future research areas to improve the professional discipline.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":" ","pages":""},"PeriodicalIF":1.5,"publicationDate":"2022-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41792503","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Manash P. Goswami, R. Anjali, Adharsh Raj, Hashim Hamza Puthiyakath, Jyoti Thanvi
{"title":"Media During Pandemic Crisis in India: An Analysis of People’s Perception During the First Wave of COVID-19","authors":"Manash P. Goswami, R. Anjali, Adharsh Raj, Hashim Hamza Puthiyakath, Jyoti Thanvi","doi":"10.1177/09732586221090750","DOIUrl":"https://doi.org/10.1177/09732586221090750","url":null,"abstract":"In April 2021, India was hit by the second wave of COVID-19 (News18, 2021, Second wave of COVID-19 very similar to first wave: Govt cites data to alleviate fear). People realised that the second wa...","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"6 3","pages":""},"PeriodicalIF":1.5,"publicationDate":"2022-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138508140","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Exploring the Effectiveness of Advergame: The Role of Transportation on Continuous Intention to Play Advergames","authors":"Yunju Kim, Heejun Lee","doi":"10.1177/09732586221093700","DOIUrl":"https://doi.org/10.1177/09732586221093700","url":null,"abstract":"This study argues that research on advergames needs to better address the relationships between players’ psychological characteristics and their behavioural responses. In this article, we present a theoretical model that explains the antecedents and consequences of players’ transportation experience to have positive advergame outcomes. Our model demonstrates that three key psychological traits (sensation seeking, transportability and perceived interactivity) foster positive attitudes towards the featured brand in an advergame and intention to replay the game. The results also reveal that transportability is the most influential factor than others. Then, we show a mediation effect of transportation in the association between the psychological traits and desired advergame outcomes. Implications for research and practice are discussed.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"17 1","pages":"127 - 141"},"PeriodicalIF":1.5,"publicationDate":"2022-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42328263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Introducing Fairy Comments: Gen Z’s Instrument of Online Kudos Trolling","authors":"Karman Khanna, Priyanka Kataria","doi":"10.1177/09732586221090367","DOIUrl":"https://doi.org/10.1177/09732586221090367","url":null,"abstract":"Social media platforms have come a long way from being spaces for just informal interactions between friends and family. Today, these platforms provide numerous ways for people to express their ideas, views and opinions. In this article, we look at one such medium of expression that gained widespread popularity on Instagram during the 2020 pandemic. Popularly known as ‘fairy comments’, these are comments with a very typical syntactic structure used on social media platforms. The syntactic structure involves several emoticons in the middle of a sentence rather than the end. The aim is to define what a fairy comment is and understand the characteristics responsible for its popularity among the youth. We conducted in-depth interviews with 17 Gen Z participants who are active users of Instagram and fairy comment makers tractioning high engagement on their comments. Besides, a rhetorical criticism of high engagement comments on posts of an Indian political leader helped develop an anatomy of a fairy comment. Based on the findings, we propose that Gen Z’s inclination for using fairy comments in the online public sphere is contingent on two characteristics intrinsic to the nature of a fairy comment. First, the potential for creative expression that fairy comments provide, and second, the potential of fairy comments to tread on borders of offense but not harm as they steer clear of abuse or suggested violence in the online space. A collateral outcome of making fairy comments is a coalition between the youth on matters of public interest. These characteristics indicate that fairy comments constitute a medium of trolling under the ‘kudos trolling’ category used by the youth as an instrument of expression in the online space.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":" ","pages":""},"PeriodicalIF":1.5,"publicationDate":"2022-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49572752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Reconceptualising Digital Placemaking: A Netnographic Study from the State of Uttarakhand, India","authors":"Aanchal Sharma, R. Jaggi","doi":"10.1177/09732586221088137","DOIUrl":"https://doi.org/10.1177/09732586221088137","url":null,"abstract":"This article aims to contribute towards the theoretical and practical implications of ‘digital placemaking’ in the context of the state of Uttarakhand, India. In this study, we conducted a prolonged netnographic immersion with a popular online community on Facebook and analysed how the members make sense of digital placemaking in the cultural context of Uttarakhand. The data is collected using observations of the digital community and in-depth interviews of the administrators. We draw the theoretical inspirations from the perspective of ‘dialogue’ and ‘participation’ to further re-conceptualise digital placemaking and align its conceptual roots with the discipline of social change communication. Furthermore, using inductive insights, we propose key strategies shaping the process of digital placemaking.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"37 8","pages":""},"PeriodicalIF":1.5,"publicationDate":"2022-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41295025","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
M. Kushin, F. Dalisay, Jinhee Kim, A. Forbes, Clarissa C. David, L. Somera
{"title":"Creative Self-efficacy, Political Decision-making, and Offline and Online Political Participation","authors":"M. Kushin, F. Dalisay, Jinhee Kim, A. Forbes, Clarissa C. David, L. Somera","doi":"10.1177/09732586221091985","DOIUrl":"https://doi.org/10.1177/09732586221091985","url":null,"abstract":"Creativity plays an important role in politics in both online and offline spaces. Creative forms of political participation have long been tools of disenfranchised groups in their efforts to influence the government. Further, the rise of online creative participatory cultures has afforded new opportunities for civic and political involvement. Creative forms of participatory politics have the potential to facilitate exposure to ideas, foster dialogues, influence agendas and serve as ways to back talk authority. While many avenues for political involvement are creative, the role creativity may play in citizens’ political engagement is not well understood. This study examined the role of creative self-efficacy in political engagement and civic outcomes. Creative self-efficacy represents a belief in one’s ability to produce creative outcomes. A survey of participants living in Australia, South Korea, the Philippines and the USA (USA, Hawaii and Guam) (N = 807) was conducted. Findings suggest that creative self-efficacy was positively associated with political efficacy and scepticism and not associated with apathy. Creative self-efficacy was indirectly associated with offline and online political participation through political efficacy. The implications of these findings are discussed in context of the role creative self-efficacy may play in impacting political outcomes.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"17 1","pages":"270 - 287"},"PeriodicalIF":1.5,"publicationDate":"2022-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48924866","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Life of Consumption Communities: A Study on Vegan Communities","authors":"Ana Hungara, Helena Nobre","doi":"10.1177/09732586221084377","DOIUrl":"https://doi.org/10.1177/09732586221084377","url":null,"abstract":"Marketplace cultures, one of the main theoretical frameworks within consumer culture theory (CCT), offers grounds for the study of consumer interactions with the marketplace. One kind of consumer interaction occurs inside consumption communities. Most of the consumption communities nowadays are online. Consumers go online to get information and advice from peers on their consumption options and processes. They participate in online forums and communities to connect with like-minded individuals, discuss topics of interest and share experiences. Taking the interpretive lens of CCT, we propose to analyse the ‘life’ of online consumption communities in the context of vegan consumption communities. We present the research agenda for this in-progress study and the suggestions for further research on consumption communities and, more specifically, vegan communities, as identified in our literature review.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"17 1","pages":"231 - 240"},"PeriodicalIF":1.5,"publicationDate":"2022-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47530595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}