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Media During Pandemic Crisis in India: An Analysis of People’s Perception During the First Wave of COVID-19 印度大流行危机中的媒体:第一波疫情期间民众认知分析
IF 1.5
Journal of Creative Communications Pub Date : 2022-04-27 DOI: 10.1177/09732586221090750
Manash P. Goswami, R. Anjali, Adharsh Raj, Hashim Hamza Puthiyakath, Jyoti Thanvi
{"title":"Media During Pandemic Crisis in India: An Analysis of People’s Perception During the First Wave of COVID-19","authors":"Manash P. Goswami, R. Anjali, Adharsh Raj, Hashim Hamza Puthiyakath, Jyoti Thanvi","doi":"10.1177/09732586221090750","DOIUrl":"https://doi.org/10.1177/09732586221090750","url":null,"abstract":"In April 2021, India was hit by the second wave of COVID-19 (News18, 2021, Second wave of COVID-19 very similar to first wave: Govt cites data to alleviate fear). People realised that the second wa...","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138508140","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the Effectiveness of Advergame: The Role of Transportation on Continuous Intention to Play Advergames 探究广告游戏的有效性:交通工具对广告游戏持续意向的作用
IF 1.5
Journal of Creative Communications Pub Date : 2022-04-27 DOI: 10.1177/09732586221093700
Yunju Kim, Heejun Lee
{"title":"Exploring the Effectiveness of Advergame: The Role of Transportation on Continuous Intention to Play Advergames","authors":"Yunju Kim, Heejun Lee","doi":"10.1177/09732586221093700","DOIUrl":"https://doi.org/10.1177/09732586221093700","url":null,"abstract":"This study argues that research on advergames needs to better address the relationships between players’ psychological characteristics and their behavioural responses. In this article, we present a theoretical model that explains the antecedents and consequences of players’ transportation experience to have positive advergame outcomes. Our model demonstrates that three key psychological traits (sensation seeking, transportability and perceived interactivity) foster positive attitudes towards the featured brand in an advergame and intention to replay the game. The results also reveal that transportability is the most influential factor than others. Then, we show a mediation effect of transportation in the association between the psychological traits and desired advergame outcomes. Implications for research and practice are discussed.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42328263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Introducing Fairy Comments: Gen Z’s Instrument of Online Kudos Trolling 引入童话评论：Z世代的在线口碑工具
IF 1.5
Journal of Creative Communications Pub Date : 2022-04-17 DOI: 10.1177/09732586221090367
Karman Khanna, Priyanka Kataria
{"title":"Introducing Fairy Comments: Gen Z’s Instrument of Online Kudos Trolling","authors":"Karman Khanna, Priyanka Kataria","doi":"10.1177/09732586221090367","DOIUrl":"https://doi.org/10.1177/09732586221090367","url":null,"abstract":"Social media platforms have come a long way from being spaces for just informal interactions between friends and family. Today, these platforms provide numerous ways for people to express their ideas, views and opinions. In this article, we look at one such medium of expression that gained widespread popularity on Instagram during the 2020 pandemic. Popularly known as ‘fairy comments’, these are comments with a very typical syntactic structure used on social media platforms. The syntactic structure involves several emoticons in the middle of a sentence rather than the end. The aim is to define what a fairy comment is and understand the characteristics responsible for its popularity among the youth. We conducted in-depth interviews with 17 Gen Z participants who are active users of Instagram and fairy comment makers tractioning high engagement on their comments. Besides, a rhetorical criticism of high engagement comments on posts of an Indian political leader helped develop an anatomy of a fairy comment. Based on the findings, we propose that Gen Z’s inclination for using fairy comments in the online public sphere is contingent on two characteristics intrinsic to the nature of a fairy comment. First, the potential for creative expression that fairy comments provide, and second, the potential of fairy comments to tread on borders of offense but not harm as they steer clear of abuse or suggested violence in the online space. A collateral outcome of making fairy comments is a coalition between the youth on matters of public interest. These characteristics indicate that fairy comments constitute a medium of trolling under the ‘kudos trolling’ category used by the youth as an instrument of expression in the online space.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49572752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Reconceptualising Digital Placemaking: A Netnographic Study from the State of Uttarakhand, India 重新定义数字场所制作：来自印度北阿坎德邦的网络研究
IF 1.5
Journal of Creative Communications Pub Date : 2022-04-17 DOI: 10.1177/09732586221088137
Aanchal Sharma, R. Jaggi
{"title":"Reconceptualising Digital Placemaking: A Netnographic Study from the State of Uttarakhand, India","authors":"Aanchal Sharma, R. Jaggi","doi":"10.1177/09732586221088137","DOIUrl":"https://doi.org/10.1177/09732586221088137","url":null,"abstract":"This article aims to contribute towards the theoretical and practical implications of ‘digital placemaking’ in the context of the state of Uttarakhand, India. In this study, we conducted a prolonged netnographic immersion with a popular online community on Facebook and analysed how the members make sense of digital placemaking in the cultural context of Uttarakhand. The data is collected using observations of the digital community and in-depth interviews of the administrators. We draw the theoretical inspirations from the perspective of ‘dialogue’ and ‘participation’ to further re-conceptualise digital placemaking and align its conceptual roots with the discipline of social change communication. Furthermore, using inductive insights, we propose key strategies shaping the process of digital placemaking.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41295025","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Creative Self-efficacy, Political Decision-making, and Offline and Online Political Participation 创造性自我效能、政治决策、线下和线上政治参与
IF 1.5
Journal of Creative Communications Pub Date : 2022-04-17 DOI: 10.1177/09732586221091985
M. Kushin, F. Dalisay, Jinhee Kim, A. Forbes, Clarissa C. David, L. Somera
{"title":"Creative Self-efficacy, Political Decision-making, and Offline and Online Political Participation","authors":"M. Kushin, F. Dalisay, Jinhee Kim, A. Forbes, Clarissa C. David, L. Somera","doi":"10.1177/09732586221091985","DOIUrl":"https://doi.org/10.1177/09732586221091985","url":null,"abstract":"Creativity plays an important role in politics in both online and offline spaces. Creative forms of political participation have long been tools of disenfranchised groups in their efforts to influence the government. Further, the rise of online creative participatory cultures has afforded new opportunities for civic and political involvement. Creative forms of participatory politics have the potential to facilitate exposure to ideas, foster dialogues, influence agendas and serve as ways to back talk authority. While many avenues for political involvement are creative, the role creativity may play in citizens’ political engagement is not well understood. This study examined the role of creative self-efficacy in political engagement and civic outcomes. Creative self-efficacy represents a belief in one’s ability to produce creative outcomes. A survey of participants living in Australia, South Korea, the Philippines and the USA (USA, Hawaii and Guam) (N = 807) was conducted. Findings suggest that creative self-efficacy was positively associated with political efficacy and scepticism and not associated with apathy. Creative self-efficacy was indirectly associated with offline and online political participation through political efficacy. The implications of these findings are discussed in context of the role creative self-efficacy may play in impacting political outcomes.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48924866","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The Life of Consumption Communities: A Study on Vegan Communities 消费社群的生活:纯素社群的研究
IF 1.5
Journal of Creative Communications Pub Date : 2022-04-08 DOI: 10.1177/09732586221084377
Ana Hungara, Helena Nobre
{"title":"The Life of Consumption Communities: A Study on Vegan Communities","authors":"Ana Hungara, Helena Nobre","doi":"10.1177/09732586221084377","DOIUrl":"https://doi.org/10.1177/09732586221084377","url":null,"abstract":"Marketplace cultures, one of the main theoretical frameworks within consumer culture theory (CCT), offers grounds for the study of consumer interactions with the marketplace. One kind of consumer interaction occurs inside consumption communities. Most of the consumption communities nowadays are online. Consumers go online to get information and advice from peers on their consumption options and processes. They participate in online forums and communities to connect with like-minded individuals, discuss topics of interest and share experiences. Taking the interpretive lens of CCT, we propose to analyse the ‘life’ of online consumption communities in the context of vegan consumption communities. We present the research agenda for this in-progress study and the suggestions for further research on consumption communities and, more specifically, vegan communities, as identified in our literature review.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47530595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
A Critical Visual Analysis and Communication of Jide Okonkwo’s Facebook Challenge Illustration Jide Okonkwo的Facebook挑战插图的批判性视觉分析与传播
IF 1.5
Journal of Creative Communications Pub Date : 2022-04-08 DOI: 10.1177/09732586221085882
T. Morgan, O. Uzoagba, Chukwunonso Uzoagba
{"title":"A Critical Visual Analysis and Communication of Jide Okonkwo’s Facebook Challenge Illustration","authors":"T. Morgan, O. Uzoagba, Chukwunonso Uzoagba","doi":"10.1177/09732586221085882","DOIUrl":"https://doi.org/10.1177/09732586221085882","url":null,"abstract":"In this article, we explore and probe the critical visual analysis framework on the ‘challenge’ illustrations of Jide Okonkwo distributed on Facebook in 2019 while considering contents, contexts and communication of the images. Engaging with critical visual analysis is in order to deepen our understanding of its dynamics and potential for visual semiosis. The images are visual data for this analysis, and they are relevant considering their rich visual contents. Using critical visual analysis framework as developed by Jiayu Wang, we explore and interpret these images against the backdrop of their sociocultural and communication foci. The theoretical analysis is substantiated with elements of visual grammar (VG). The article expounds the understanding regarding the theoretical tool as well as the semiosis of the social practices connected with these images.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47679619","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Understanding the Navigation Experience: Do Virtual Customer Service Agents Make a Difference? 理解导航体验:虚拟客户服务代理有什么不同吗?
IF 1.5
Journal of Creative Communications Pub Date : 2022-04-04 DOI: 10.1177/09732586221084137
A. Soares, J. Pinho, António Alves
{"title":"Understanding the Navigation Experience: Do Virtual Customer Service Agents Make a Difference?","authors":"A. Soares, J. Pinho, António Alves","doi":"10.1177/09732586221084137","DOIUrl":"https://doi.org/10.1177/09732586221084137","url":null,"abstract":"The purpose of this study is to contribute to understanding website usage and loyalty and specifically whether the navigation experience varies with the presence of a virtual customer service agent (VCSA) on the website. Two online surveys were carried out with a random sample of 1,000 frequent flyers before and after the inclusion of the VCSA in an airline company website. Results are tested using partial least squares (PLS) structural equation modelling and importance–performance map analysis. Results show that perceived ease of use (PEU), perceived usefulness (PU), perceived visual attractiveness, perceived enjoyment and social presence impact website loyalty. In the website without the VCSA, usability variables (PU and PEU) and perceived visual attractiveness are the strongest antecedents of loyalty, while perceived visual attractiveness and social presence are the strongest predictors in the VCSA setting.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46462794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Analysis of Stakeholders’ Perception of the Role of Development Communication: Disturbing Tales from the Niger Delta 利益相关者对发展沟通作用的认知分析——来自尼日尔三角洲的令人不安的故事
IF 1.5
Journal of Creative Communications Pub Date : 2022-04-04 DOI: 10.1177/09732586221084378
K. Alakwe, Ngozi Okpara
{"title":"Analysis of Stakeholders’ Perception of the Role of Development Communication: Disturbing Tales from the Niger Delta","authors":"K. Alakwe, Ngozi Okpara","doi":"10.1177/09732586221084378","DOIUrl":"https://doi.org/10.1177/09732586221084378","url":null,"abstract":"Extant literature and critical observation indicate that the Niger Delta has grappled with developmental challenges for decades. The underdevelopment has often been referred to as a paradox in relation to the abundant natural resources domiciled in the region. This research is, therefore, initiated to explore the role communication plays in the development of the Niger Delta and most importantly, analyse the way the stakeholders perceive development communication. Leveraging a qualitative, exploratory and phenomenological approach and working with 53 participants drawn from 6 different communities in the Niger Delta, this study utilised focus group discussions and digital ethnography to extract answers to the research questions. Findings reveal a high level of dissonance between the people and the government, attributed to the style and forms of communication, and the apparent lack of participation of the people in developmental plans. The study argues that these result in a negative perception of communication from the government and other developmental agencies while affirming positively the centrality of the participatory model of development communication in the development of the region.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48042362","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Achieving Brand Engagement and Brand Equity Through Co-creation Process 通过共同创造过程实现品牌参与和品牌资产
IF 1.5
Journal of Creative Communications Pub Date : 2022-03-28 DOI: 10.1177/09732586221083862
Teresa Pereira, S. Loureiro, E. Sarmento
{"title":"Achieving Brand Engagement and Brand Equity Through Co-creation Process","authors":"Teresa Pereira, S. Loureiro, E. Sarmento","doi":"10.1177/09732586221083862","DOIUrl":"https://doi.org/10.1177/09732586221083862","url":null,"abstract":"The current study investigates real-time marketing as one strategy for businesses to take advantage of this social and technologic ecosystem. The challenge of a more social and connected consumer is that they engage on online conversations, trends and things. The goal is to analyse the relationship among co-creation, user-generated content (UGC), brand equity and brand engagement. The proposed model revealed a good fit and proved the antecedent role of co-creation on UGC that, in turn, positively influence brand equity and engagement. This study proves that real-time marketing leads to situations of increased UGC—complementing previous findings—and it addresses the gap in the literature proving that real-time marketing leads to situations of increased brand equity and brand engagement.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"65365533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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