Mozdeh对印度印地语新闻频道用户评论的情感分析——基于YouTube视频的评价

IF 1.5 Q2 COMMUNICATION

Journal of Creative Communications Pub Date : 2021-11-17 DOI:10.1177/09732586211049232

M. Deori, M. Verma, Vinit Kumar

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引用次数: 2

摘要

情绪分析是从社交媒体数据集中挑选文本，询问对声明的正面和负面意见及其主观和客观性的渠道。本研究的目的是通过使用Mozdeh软件，通过评估积极情绪和消极情绪来突出观众的顺序气质，从而揭示YouTube上五个印地语新闻频道，即AajTak、ABP news、India TV、NDTV India和Republic Bharat上发布的文本的情绪。本研究随后仅限于Mozdeh软件提取和评估的数据。分析每个印地语新闻频道的情绪，以及最热门的单词频率，并显示时间序列图。调查显示，平均正面平均负面情绪最高的频道属于印度电视台，与男性相比，女性类别处于峰值，但未确定性别的频道最高。在时间序列分析中，2020年被认为是最具生产力的一年，因为所有的峰值都被精确地检测到了。事实证明，这些频道的观众更关注政治和娱乐新闻世界。研究还强调了普通观众观看新闻的倾向和兴趣，这表明人们通常对视频中显示的内容不满意，并且普遍的注意力主要集中在政治新闻上。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Sentiment Analysis of Users’ Comments on Indian Hindi News Channels Using Mozdeh: An Evaluation Based on YouTube Videos

Sentiment analysis is the channel to pick out the text from the social media dataset to inquire about the positive and negative opinions of the statement and its subjective and objectiveness. The purpose of the study is to manifest the sentiment of the text posted in five Hindi news channels, that is, AajTak, ABP News, India TV, NDTV India and Republic Bharat on YouTube are investigated by adopting the Mozdeh software to highlight the sequential temperament of the viewers by evaluating the positive and negative sentiments. The present study is subsequently limited to the data being extracted and evaluated by the software Mozdeh. The sentiments of each Hindi news channel are analysed along with the top word frequencies and displaying the time-series graph. The investigation presents that the channel with maximum average positive average negative sentiment belongs to India TV and the female category was in the peak compared to male altogether but the unidentified gender was the highest. During the time series analysis, the year 2020 was seen to be the most productive year since all the spikes were precisely detected. The audience of these channels turns out to be more attentive towards the political and entertainment news world. The study also highlights the tendency and interest of the common audiences to watch the news which dedicates that people are usually unsatisfied with the content being displayed in the videos and the common concentration is mostly based on the political news.

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来源期刊

Journal of Creative Communications COMMUNICATION-

CiteScore

2.70

自引率

26.70%

发文量

期刊介绍： The Journal of Creative Communications promotes inquiry into contemporary communication issues within wider social, economic, marketing, cultural, technological and management contexts, and provides a forum for the discussion of theoretical and practical insights emerging from such inquiry. The journal encourages a new language of analysis for contemporary communications research and publishes articles dealing with innovative and alternate ways of doing research that push the frontiers of conceptual dialogue in communication theory and practice. The journal engages with a wide range of issues and themes in the areas of cultural studies, digital media, media studies, technoculture, marketing communication, organizational communication, communication management, mass and new media, and development communication, among others. JOCC is a double blind peer reviewed journal.