Journal of Creative Communications最新文献

{"title":"Capturing Image–Text Modal Relations in Mobile Instant Messaging Through WhatsApp Diaries","authors":"Deepti Singh Apte, A. Upadhyay","doi":"10.1177/09732586221146881","DOIUrl":"https://doi.org/10.1177/09732586221146881","url":null,"abstract":"Polymedia chat applications such as WhatsApp are facilitating ‘mixed-media’ relationships (Parks, 2017, Communication Research, 4, 505) as they have penetrated our everyday mediated interactions. This has led to calls for a deeper probe into the interconnections of the varied modes. After defining its vital term ‘mode’, the current study focuses on two widely used modes—image and text—in everyday mediated interactions via chat applications. In order to study their interconnections, the study adopts Martinec’s (2005) image–text relation systems. The findings indicate two extreme range points of image–text interconnections in mediated chat app-based interactions. At one extreme point, images and texts seem to be repeating each other’s messages, and at another point, they seem to complement one another. The point where images and texts complement one another highlights the role of images, and the point seems to play evocative and facilitative roles.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":" ","pages":""},"PeriodicalIF":1.5,"publicationDate":"2023-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49476860","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Understanding CSR Campaigns Through the Lens of Culture Values and Moral Emotion","authors":"Wen Zhao","doi":"10.1177/09732586221143183","DOIUrl":"https://doi.org/10.1177/09732586221143183","url":null,"abstract":"This study aimed to examine the persuasive influences of moral emotions on younger consumers’ judgments and decision-making and the roles of culture and self-construal in processing corporate social responsibility (CSR) campaigns. This study employed a between-subjects experiment where American and Chinese participants viewed one of the two CSR advertisement campaigns designed with ego-focused (e.g., an advertisement elicited anger emotion) and other-focused appeals (e.g., an advertisement elicited guilt emotion). By employing an elaboration likelihood persuasion model (ELM), the results indicated that negative moral emotions had significant positive influences on attitudes toward the advertisements and purchase intention through the peripheral route. In addition, results revealed the interaction effects between guilt emotion and cultural values (i.e., country) on attitudes. This study also highlighted the moderating role of self-construal individual values in the relationship between guilt and attitudes toward the campaign. This research provides insights for communication practitioners on designing effective CSR campaigns to reach culturally diverse target audiences.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":" ","pages":""},"PeriodicalIF":1.5,"publicationDate":"2023-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46350037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"TAM Constructs Predicting the Use of Mainstream Social Networking Sites by College Students in Kuwait","authors":"Hesham Mesbah, Yousef Alfailakawi","doi":"10.1177/09732586221137144","DOIUrl":"https://doi.org/10.1177/09732586221137144","url":null,"abstract":"This study applies the model of technology acceptance (TAM) to examine the factors that explain the adoption and intensity of use of Facebook, Twitter, Instagram and Snapchat among a sample of college students in Kuwait. The three constructs that represented the predictor variables are perceived ease of use (PEOU), perceived usefulness (PU) and social influence (SI). Structural equation modelling was applied to analyse the impact and covariance of TAM constructs. Gender was used as a control variable to explain the variance in using Snapchat and Instagram. An 18-item questionnaire was developed and administered to a sample of 919 students at Kuwait University. The results show that Facebook and Twitter were male-dominated, whereas Instagram and Snapchat were female-dominated in the sample. TAM constructs invariably affect the adoption and intensity of using social networking sites. The use of Facebook and Snapchat is significantly explained by PU and PEOU, while the use of Twitter and Instagram is predicted by PEOU. PEOU was the only construct that explained the variance in the use of Twitter. SI was strongly correlated with PEOU and PU.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"18 1","pages":"93 - 108"},"PeriodicalIF":1.5,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46838259","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Mental Imagery, Product Involvement and Presence at Virtual Reality Supermarket","authors":"S. Loureiro, C. Correia, J. Guerreiro","doi":"10.1177/09732586221086655","DOIUrl":"https://doi.org/10.1177/09732586221086655","url":null,"abstract":"Virtual Reality (VR) is a technology that creates fully immersive and virtual experiences and have been used to create virtual supermarkets and explore consumer behaviour on such alternate reality. The current study uses a VR scenario to analyse the effects of mental imagery, product involvement and presence on customer’s emotions and on the customers purchase intention, during a virtual shopping experience. The proposed model was tested with 108 participants in the laundry detergent category on a VR scenario. Findings reveal that on a virtual setting, mental imagery has the most significant impact on emotions, whereas presence has a strong influence on the purchase decision. Yet product involvement has any effect only on emotions. Moreover, the obsession for laundry products highly decreased the effect of product involvement on purchase intention.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"18 1","pages":"79 - 92"},"PeriodicalIF":1.5,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42772554","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Effects of Exposure to Medical Model and Social Model Online Constructions of Disability on Attitudes Toward Wheelchair Users: Results from an Online Experiment","authors":"Rafael Sofokleous, S. Stylianou","doi":"10.1177/09732586221136260","DOIUrl":"https://doi.org/10.1177/09732586221136260","url":null,"abstract":"Building on theoretical foundations from communication and disability studies, we ran an online experiment to study the influence of online constructions corresponding to the medical and social models of disability on attitudes toward wheelchair users. We recruited students from a public university in the Mediterranean region and, after a pretest on their attitudes toward wheelchair users, we had them read social media posts and online news items that corresponded to the medical model (medical experimental group), the social model (social experimental group) or were neutral (control group). The participants received the stimuli via email during a five-day period after the pretest and were then posttested. Pro-social stimuli produced a significant mild change in the expected direction, while the corresponding effect of pro-medical stimuli was not significant. Both social and medical group posttest means were significantly different from the control group posttest mean, suggesting that exposure to online constructions based on both models influences attitudes toward disability. A repeat posttest, administered one week after the posttest, showed stability of the observed changes. The study adds to the limited existing knowledge about the influence of online constructions on attitudes toward persons with disabilities.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"18 1","pages":"61 - 78"},"PeriodicalIF":1.5,"publicationDate":"2023-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48224849","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Augmented Reality Advertising in Entertainment Programming: An Exploration Across Cultures","authors":"Hui-Fei Lin, H. Tsai, Benjamin Yeo","doi":"10.1177/09732586221135062","DOIUrl":"https://doi.org/10.1177/09732586221135062","url":null,"abstract":"Augmented reality (AR) ads in entertainment programming are fairly new and not extensively studied. Given the lack of precedence, this exploratory study applies the Limited-Capacity Model and Schema Congruity Theory (SCT) to examine their advertising effects. We used a 2 (type of product placement: title sponsorship placement vs. background placement) × 2 (congruence with the characteristics of the programme: congruent vs. incongruent) × 2 (cross-screen advertising: 3D dynamic advertisement vs. 2D advertisement) × 2 (culture: United States vs. Taiwan) between-subjects experiment design. Our results show incongruent brand recall is greater than congruent recall for American viewers and Taiwanese viewers have better attitudes towards AR dynamic advertisement presentations of title sponsorships that are congruent with the programme. Global AR advertising campaigns can benefit from cultural differences. We propose three specific recommendations to advertisers seeking to apply AR in product placements: (a) For American viewers, incongruous product placements should be able to facilitate positive advertisement attitudes, (b) In TV shows, 2D advertisements can improve advertisement attitudes in some cases, and (c) For Taiwanese audiences, congruent title sponsorships or incongruent background placements can produce better advertisement attitudes.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"18 1","pages":"40 - 60"},"PeriodicalIF":1.5,"publicationDate":"2023-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42095465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"An Experimental Study of the Effectiveness of Negative Campaign Messaging: Will Outcome Framing Work for Partisans in Polarised Politics?","authors":"Kenneth E. Kim, L. McKinnon","doi":"10.1177/09732586221128747","DOIUrl":"https://doi.org/10.1177/09732586221128747","url":null,"abstract":"The current study focuses on the use of outcome framing as a strategic negative message tactic and its impact on partisans. Specifically, this study theorises that the impact of partisan cues such as party affiliation is moderated by differently framed claims in negative political advertising. Participants viewed a negative ad, varying in outcome framing (negative ramifications of electing the targeted candidate versus positive consequences of defeating the target) and partisan matching (in-party versus out-party). Participants were recruited via Amazon’s Mechanical Turk. Experiment 1 (N = 96), where a Republican candidate was the target of a negative ad, revealed that the persuasiveness of a loss-framed negative ad significantly increased in the out-party versus in-party condition. Experiment 2 (N = 123), where a Democratic candidate was the target of a negative ad, found that a loss framed-negative ad was significantly more influential than a gain-framed negative ad in both in-party and out-party conditions. Implications exist for design and practice of negative campaign messaging.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"18 1","pages":"26 - 39"},"PeriodicalIF":1.5,"publicationDate":"2022-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47938949","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"It Is Probably Fake but Let Us Share It! Role of Analytical Thinking, Overclaiming and Social Approval in Sharing Fake News","authors":"Emad Rahmanian, M. Esfidani","doi":"10.1177/09732586221116464","DOIUrl":"https://doi.org/10.1177/09732586221116464","url":null,"abstract":"This study investigates whether and how analytical thinking, overclaiming, and social approval are associated with the intention of sharing fake news on social media. To randomize each respondent to a group and treatment and to test of several hypotheses simultaneously, two by two factorial design was used. An online survey (N = 1160) on Iranian social media revealed that overclaiming and social approval are positively related to sharing fake news on social media. Surprisingly, analytical thinking yielded no significance. We believe that in order to show more knowledge users tend to share information with high social approval irrespective of their credibility. Although CRT proved no relation with sharing, significant differences among male and female users were found. The proven relation between sharing more and overclaiming more reveals a marketing opportunity. Gamification of communication which provides a vehicle for users to overclaim their knowledge to their peers on social media might be a suitable strategy on social media to spread the message.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"18 1","pages":"7 - 25"},"PeriodicalIF":1.5,"publicationDate":"2022-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46480167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Impact of Deletion on Angelman Syndrome Phenotype Variability: Phenotype-Genotype Correlation in 97 Patients with Motor Developmental Delay.","authors":"Hanae Daha Belghiti, Meriame Abbassi, Hanane Sayel, Mohamed Ahakoud, Badr Eddine El Makhzen, Norman Lee, Silvia Russo, Sana Chaouki, Laila Bouguenouch","doi":"10.1055/s-0042-1751268","DOIUrl":"10.1055/s-0042-1751268","url":null,"abstract":"<p><p>Angelman syndrome (AS) is a rare neurodevelopmental disorder due to genetic defects involving chromosome 15, known by intellectual disability, cognitive and behavioral disorders, ataxia, delayed motor development, and seizures. This study highlights the clinical spectrum and molecular research to establish the genotype-phenotype correlation in the pediatric Moroccan population. Methylation-specific-polymerase chain reaction (MS-PCR) is a primordial technique not only to identify the genetic mechanism of AS but also to characterize the different molecular classes induced in the appearance of the clinical symptoms. Patients with positive methylation profile were additionally studied by fluorescent in situ hybridization. Sequencing analysis of the UBE3A gene was performed for patients with negative MS-PCR. We used Fisher's test to assess differences in the distribution of features frequencies among the deletional and the nondeletional group. Statistical analysis was performed using R project. We identified from 97 patients diagnosed with AS, 14 (2.06%) had a classical AS phenotype, while 70 (84.5%) patients displayed a subset of consistent and frequent criteria. Development delay was shown severe in 63% and moderate in 37%. Nineteen out of 97 of them had MS-PCR positive in which 17 (89.47%) had 15q11-q13 deletion. Deletion patients presented a higher incidence of epileptic seizures ( <i>p</i>  = 0.04), ataxia ( <i>p</i>  = 0.0008), and abnormal electroencephalogram (EEG) profile ( <i>p</i>  = 0.003). We further found out a frameshift deletion located at exon 9 of the UBE3A gene discovered in a 5 years old patient. We report in this study the genotype-phenotype correlation using different molecular testing. Correlation analysis did not reveal any statistical differences in phenotypic dissimilarity between deletion and nondeletion groups for most clinical features, except the correlation was highly significant in the abnormal EEG. According to our findings, we recommend offering MS-PCR analysis to all patients with severe intellectual disability, developmental delay, speech impairment, happy demeanor, and hypopigmentation.</p>","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"10 1","pages":"15-21"},"PeriodicalIF":0.4,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10984711/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87442383","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Underrepresented ‘Other’: Portrayal of Religious Minorities in Hindi Language Cartoon Shows","authors":"Kaifia Ancer Laskar, Shiba Amir","doi":"10.1177/09732586221103953","DOIUrl":"https://doi.org/10.1177/09732586221103953","url":null,"abstract":"Media are sites of struggle for representations, and cartoon shows on television can immensely impact the psyche of young viewers. Drawing upon Bandura’s social cognitive theory, George Gerber’s cultivation theory and symbolic annihilation, this study investigates how the symbolic annihilation of minorities takes place in Hindi language cartoon shows. We examine how Hindi language cartoon shows produced in India methodically underrepresent characters belonging to minority communities using qualitative content analysis of four such shows. In this article, we question the positioning of these characters in secondary, antisocial roles identifying them either as ‘other’/foreigner or ‘other’/negative. This symbolic annihilation of religious minorities in Hindi language cartoon shows resembles the symbolic annihilation of racial minorities in the English language cartoon shows.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":" ","pages":""},"PeriodicalIF":1.5,"publicationDate":"2022-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48612888","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}