未被充分代表的“他者”:印地语卡通节目中宗教少数群体的写照

IF 1.5 Q2 COMMUNICATION

Journal of Creative Communications Pub Date : 2022-06-16 DOI:10.1177/09732586221103953

Kaifia Ancer Laskar, Shiba Amir

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引用次数: 1

摘要

媒体是争夺代表权的场所，电视上的卡通节目可以极大地影响年轻观众的心理。本研究借鉴班杜拉的社会认知理论、格贝尔的修养理论和象征性湮灭理论，探讨了印地语卡通节目中少数民族的象征性湮灭是如何发生的。我们通过对四个此类节目的定性内容分析，研究了印度制作的印地语卡通节目如何有条不紊地低估了少数民族社区的角色代表性。在这篇文章中，我们质疑这些角色在次要的反社会角色中的定位，将他们识别为“其他”/外国人或“其他”或消极的。印地语卡通节目中对宗教少数群体的象征性消灭类似于英语卡通节目中少数种族的象征性灭绝。

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The Underrepresented ‘Other’: Portrayal of Religious Minorities in Hindi Language Cartoon Shows

Media are sites of struggle for representations, and cartoon shows on television can immensely impact the psyche of young viewers. Drawing upon Bandura’s social cognitive theory, George Gerber’s cultivation theory and symbolic annihilation, this study investigates how the symbolic annihilation of minorities takes place in Hindi language cartoon shows. We examine how Hindi language cartoon shows produced in India methodically underrepresent characters belonging to minority communities using qualitative content analysis of four such shows. In this article, we question the positioning of these characters in secondary, antisocial roles identifying them either as ‘other’/foreigner or ‘other’/negative. This symbolic annihilation of religious minorities in Hindi language cartoon shows resembles the symbolic annihilation of racial minorities in the English language cartoon shows.

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来源期刊

Journal of Creative Communications COMMUNICATION-

CiteScore

2.70

自引率

26.70%

发文量

期刊介绍： The Journal of Creative Communications promotes inquiry into contemporary communication issues within wider social, economic, marketing, cultural, technological and management contexts, and provides a forum for the discussion of theoretical and practical insights emerging from such inquiry. The journal encourages a new language of analysis for contemporary communications research and publishes articles dealing with innovative and alternate ways of doing research that push the frontiers of conceptual dialogue in communication theory and practice. The journal engages with a wide range of issues and themes in the areas of cultural studies, digital media, media studies, technoculture, marketing communication, organizational communication, communication management, mass and new media, and development communication, among others. JOCC is a double blind peer reviewed journal.