COVID-19 and Mass Media Education: An Evaluation of the Transition from Brick-and-Mortar Learning to Virtual Space

IF 1.5 Q2 COMMUNICATION

Journal of Creative Communications Pub Date : 2022-05-19 DOI:10.1177/09732586221096346

J. Nyarko, M. Serwornoo

引用次数: 2

Abstract

Using mixed-method approach and technology acceptance model (TAM)/diffusion of innovation theory (DOIT), this study evaluates the challenges and opportunities of COVID-19 driven virtual learning in undergraduate media programmes at Ghanaian public universities. A survey of 270 was sampled composed of 250 students and 20 lecturers and revealed that commitment from both lecturers and students towards virtual instruction is weak. We also found that lecturers and students were not consulted about the learning platforms the universities chose, and they had no orientation on their usage. However, some participants argue that virtual learning is crucial to media studies going forward and by these; we propose a blended learning approach that merges the physical and virtual spaces of instruction in a framework termed CHALLOPP workflow.

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新冠肺炎与大众传媒教育：从实体学习向虚拟空间过渡的评价

本研究采用混合方法和技术接受模型（TAM）/创新扩散理论（DOIT），评估了新冠肺炎驱动的虚拟学习在加纳公立大学本科媒体课程中的挑战和机遇。一项由250名学生和20名讲师组成的270人抽样调查显示，讲师和学生对虚拟教学的承诺都很弱。我们还发现，大学选择的学习平台没有征求讲师和学生的意见，他们对平台的使用也没有指导。然而，一些参与者认为，虚拟学习对媒体研究的发展至关重要；我们提出了一种混合学习方法，该方法在称为CHALLOPP工作流的框架中融合了物理和虚拟教学空间。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Creative Communications COMMUNICATION-

CiteScore

2.70

自引率

26.70%

发文量

期刊介绍： The Journal of Creative Communications promotes inquiry into contemporary communication issues within wider social, economic, marketing, cultural, technological and management contexts, and provides a forum for the discussion of theoretical and practical insights emerging from such inquiry. The journal encourages a new language of analysis for contemporary communications research and publishes articles dealing with innovative and alternate ways of doing research that push the frontiers of conceptual dialogue in communication theory and practice. The journal engages with a wide range of issues and themes in the areas of cultural studies, digital media, media studies, technoculture, marketing communication, organizational communication, communication management, mass and new media, and development communication, among others. JOCC is a double blind peer reviewed journal.