重新定义数字场所制作：来自印度北阿坎德邦的网络研究

IF 1.5 Q2 COMMUNICATION

Journal of Creative Communications Pub Date : 2022-04-17 DOI:10.1177/09732586221088137

Aanchal Sharma, R. Jaggi

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引用次数: 1

摘要

本文旨在探讨印度北阿坎德邦背景下“数字场所制作”的理论和实践意义。在这项研究中，我们对Facebook上一个受欢迎的在线社区进行了长时间的网络沉浸，并分析了成员们如何在北阿坎德邦的文化背景下理解数字场所制作。数据是通过对数字社区的观察和对管理员的深入访谈收集的。我们从“对话”和“参与”的角度汲取了理论灵感，以进一步重新概念化数字场所制作，并将其概念根源与社会变革传播学科相一致。此外，利用归纳见解，我们提出了塑造数字场所制作过程的关键策略。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Reconceptualising Digital Placemaking: A Netnographic Study from the State of Uttarakhand, India

This article aims to contribute towards the theoretical and practical implications of ‘digital placemaking’ in the context of the state of Uttarakhand, India. In this study, we conducted a prolonged netnographic immersion with a popular online community on Facebook and analysed how the members make sense of digital placemaking in the cultural context of Uttarakhand. The data is collected using observations of the digital community and in-depth interviews of the administrators. We draw the theoretical inspirations from the perspective of ‘dialogue’ and ‘participation’ to further re-conceptualise digital placemaking and align its conceptual roots with the discipline of social change communication. Furthermore, using inductive insights, we propose key strategies shaping the process of digital placemaking.

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来源期刊

Journal of Creative Communications COMMUNICATION-

CiteScore

2.70

自引率

26.70%

发文量

期刊介绍： The Journal of Creative Communications promotes inquiry into contemporary communication issues within wider social, economic, marketing, cultural, technological and management contexts, and provides a forum for the discussion of theoretical and practical insights emerging from such inquiry. The journal encourages a new language of analysis for contemporary communications research and publishes articles dealing with innovative and alternate ways of doing research that push the frontiers of conceptual dialogue in communication theory and practice. The journal engages with a wide range of issues and themes in the areas of cultural studies, digital media, media studies, technoculture, marketing communication, organizational communication, communication management, mass and new media, and development communication, among others. JOCC is a double blind peer reviewed journal.