Vivat Academia最新文献

{"title":"Women in the republican anticlerical ideology. A study from the Malaga press","authors":"Vivat Academia","doi":"10.15178/VA.2019.147.41-64","DOIUrl":"https://doi.org/10.15178/VA.2019.147.41-64","url":null,"abstract":"The process of social laicization undergone in Spain since the early twentieth century led to active political anticlericalism that meant a change in a broad sector of the population. Although Spanish republicanism has traditionally been anticlerical, as the third decade approached, its postulates would be increasingly vehement. The objective we want to achieve with this piece of research is to make women visible during this historical period and under this concrete ideology, in order to know the position of anticlericalism regarding the incipient feminism and the beginning of the departure of women from the family. To this end, we have used a qualitative methodology that has allowed us to analyze exhaustively the republican press in Malaga as the main source of study. This source will provide us with important information to understand both the situation of women and men, since men will have their misgivings and fears about the new role that women are acquiring. A woman traditionally silenced, with no options beyond the private sphere of home, but who also in this first third of the century will undergo an awakening and a beginning of the struggle for their rights, as we will see, and not just taking into account their imposed duties according to the \"natural law\" that is proper to them. An anticlerical republicanism that will have a clear position on the role and function of women social beings.The process of social laicization undergone in Spain since the early twentieth century led to active political anticlericalism that meant a change in a broad sector of the population. Although Spanish republicanism has traditionally been anticlerical, as the third decade approached, its postulates would be increasingly vehement. The objective we want to achieve with this piece of research is to make women visible during this historical period and under this concrete ideology, in order to know the position of anticlericalism regarding the incipient feminism and the beginning of the departure of women from the family. To this end, we have used a qualitative methodology that has allowed us to analyze exhaustively the republican press in Malaga as the main source of study. This source will provide us with important information to understand both the situation of women and men, since men will have their misgivings and fears about the new role that women are acquiring. A woman traditionally silenced, with no options beyond the private sphere of home, but who also in this first third of the century will undergo an awakening and a beginning of the struggle for their rights, as we will see, and not just taking into account their imposed duties according to the \"natural law\" that is proper to them. An anticlerical republicanism that will have a clear position on the role and function of women social beings.","PeriodicalId":43836,"journal":{"name":"Vivat Academia","volume":"1 1","pages":"41-64"},"PeriodicalIF":0.6,"publicationDate":"2019-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67319892","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Semidesnudo, género y otros factores en publicidad televisiva. Un acercamiento desde la neurociencia","authors":"Alejandro Tapia Frade, Andrés Del Toro-Acosta","doi":"10.15178/VA.2019.147.1-21","DOIUrl":"https://doi.org/10.15178/VA.2019.147.1-21","url":null,"abstract":"This paper shows the results of an experiment in neuroscience on a group of 20 people of both sexes, whose electrodermal activity was measured simultaneously while they were watching TV spots. Also, we paid special attention to the analysis of gender differences and their attentional and emotional activation patterns. The results show that spots containing half-naked models or models only in underwear are significantly higher in average attendance (in both sexes) with respect to those without this feature. In addition, we also concluded that there were significant differences in relation to the familiarity of the audience with the brand in both sexes too (more attention is paid to known brands) Finally, it was also possible to emphasize that attentional activation occurs to a greater extent at the beginning and end of the spot, although it is more clearly seen in the case of women. Likewise, a common pattern of attentional activation may be suggested when a sound rupture occurs.","PeriodicalId":43836,"journal":{"name":"Vivat Academia","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2019-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45966038","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"La planificación estratégica de la comunicación en la era digital. Los casos de estudio de Wallapop, Westwing y Fotocasa","authors":"Patricia Coll Rubio, J. Micó","doi":"10.15178/VA.2019.147.125-138","DOIUrl":"https://doi.org/10.15178/VA.2019.147.125-138","url":null,"abstract":"Communication strategies, especially in the new economy, evolve in an increasingly accelerated way, to adapt to the complex and changing scenario of the interconnected network society. Based on the hypothesis of the existence of an approach to communication strategy360o, heir to the integrated marketing communication approach, the article describes the communication strategies of three digital brands in Barcelona. The city is headquarters of the Mobile World Congress, with an interconnected ecosistem of startups and digital native brands. The results of this research come from three case studies (Wallapop, Westwing and Fotocasa), which show that its strategic planning consists of four phases (research, planning, execution and evaluation), coinciding with the Marston RACE model. The communicative strategy observed in these case studies focuses on the short term, with a growth hacker perspective, characteristic of the startup ecosystem, which takes advantage of the synergies between publicity and public relations actions. To carry out these communication actions, the digital native brands seek all the research and measurement tools at their disposal, which allow them to experiment in a controlled way and make decisions based on data, in a process of continuous learning and taking advantage of synergies between coordinated actions.","PeriodicalId":43836,"journal":{"name":"Vivat Academia","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2019-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49022739","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"El uso de las redes sociales entre los estudiantes de Grado de Maestro en Un entorno exclusivamente online","authors":"Diego Calderón-Garrido, Alicia León-Gómez, Raquel Gil-Fernández","doi":"10.15178/VA.2019.147.23-40","DOIUrl":"https://doi.org/10.15178/VA.2019.147.23-40","url":null,"abstract":"The purpose of this paper is to know the use of social media in the initial training of future teachers in a University in which they operate exclusively online, and compare the results obtained according to gender, age, grades and courses. It has started from the ten most used social media: Facebook, Instagram, Pinterest, Skype, SoundCloud, Tumblr, Twitter, WhatsApp, Wechat and YouTube. The methodology has been based on design, validation and administration of an online questionnaire with a valid sample of 130 participants. Among the most noteworthy results regard to most used social media, WhatsApp, Facebook and Skype were the highlighted channels, but their academic use is not as productive as expected, considering their potential for these purposes, as Facebook for example in virtual teaching environments. However, YouTube usage data indicates that it is a regular learning resource, in spite of not being the most used by these students. It has also been found that Pinterest has more academic use than Instagram, despite the greater use of the last one among young people nowadays, which is explained by the higher age of students and the versatility of Pinterest to show presentations and jobs.","PeriodicalId":43836,"journal":{"name":"Vivat Academia","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2019-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43131721","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Innovación y TIC en el paisaje sonoro de la música festera a través de la creación de musicomovigramas","authors":"Ana María Botella Nicolás, Amparo Hurtado Soler, Sonsoles Ramos Ahijado","doi":"10.15178/VA.2019.147.109-123","DOIUrl":"https://doi.org/10.15178/VA.2019.147.109-123","url":null,"abstract":"This article is part of a research project on the sound landscape, listening and creation and recreation of environmental and musical education spaces. It consists in a proposal for the creation and use of an interactive auditory-didactic resource, the musicomovigram or musicogram in movement, to work with listening and emotional development through the Fiesta and the music of Moors and Christians of Alcoy and its sound landscape. The great potential of this resource derives from its ability to offer students an attractive visual support synchronized with the progression of the music they listen to, in such a way that both codes advance simultaneously. The main objective is to study the sound landscape and the acoustic environment, as well as the natural environment and the senses, to encourage auditory awareness in the classrooms and encourage active and conscious listening to different environments or sound landscapes, favorable or harmful. The results show that this type of applications makes it possible to develop the perception of the environment within the classroom with quasi - real approaches, increasing the connection between the natural perception of the medium and the artistic expression. The use of ICTs as transversal tools makes it possible to deepen the composition of the visual and sound landscape by relating the environmental sounds with the instruments and selecting musical styles based on the landscape.","PeriodicalId":43836,"journal":{"name":"Vivat Academia","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2019-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44438301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Preguntar para escribir. Análisis crítico de las entrevistas-perfil de Antonio López Hidalgo en el diario Córdoba (2007-2015)","authors":"L. García","doi":"10.15178/VA.2019.147.139-140","DOIUrl":"https://doi.org/10.15178/VA.2019.147.139-140","url":null,"abstract":"Resena de: Preguntar para escribir. Analisis critico de las entrevistas-perfil de Antonio Lopez Hidalgo en el diario Cordoba (2007-2015). Maria Jose Ufarte. Diputacion de Cordoba: Cordoba, 2016.","PeriodicalId":43836,"journal":{"name":"Vivat Academia","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2019-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45420443","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Experiencias de trabajo cooperativo en la educación superior. Percepciones sobre su contribución al desarrollo de la competencia social","authors":"F. J. Sánchez-Marín, M. Parra-Meroño, Beatriz Peña-Acuña","doi":"10.15178/VA.2019.147.87-108","DOIUrl":"https://doi.org/10.15178/VA.2019.147.87-108","url":null,"abstract":"The European Higher Education Area (EHEA) requires the development of key competences to respond to the demands of society and the labor market. Social Competence includes fundamental skills for quality social relationships in the personal and professional sphere. Cooperative Learning is identified as an appropriate method to achieve this goal. This article presents the experience of qualitative research during the 2009-2015 courses in which participatory action research is structured as an appropriate technique, since it investigates the sample, a teaching methodology is designed based on the shortcomings and returns to investigate the effectiveness of learning due to the methodology. We present a case in which participatory action research has been applied to the field of university education in which the adaptation to diversity is more precisely assured by the adequacy that it gives to the classroom under investigation. Besides presents the results of the analysis of the perception expressed by the students about the degree to which cooperative teamwork contributes to the development of their Social Competence after participating in a Cooperative Learning experience. A type of applied research is designed, from a qualitative perspective, not experimental, in the field of evaluation of results for decision making. 126 First and Fourth Grade students participate. Through a Likert-type questionnaire, their perception of emerging competences is gathered in the performance of the Social Competence: Empathy, Consensus or Democratic Participation and Assertiveness. This study provides novelty in that it explores a sample of students with diverse profiles, taking as a starting point in an integrated way various variables and on the perception that the students themselves express explicitly. It is confirmed that the students perceive that, through Cooperative Learning, their Social Competence is developed. The best valued skills are those related to the cognitive field and others of an emotional, axiological and paradigmatic nature are relegated to the background.","PeriodicalId":43836,"journal":{"name":"Vivat Academia","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2019-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48727680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Dirección de arte y producción publicitaria: analizar, conectar, experimentar y crear","authors":"Vanessa Roger-Monzó, Fernando Castelló-Sirvent","doi":"10.15178/VA.2019.147.65-86","DOIUrl":"https://doi.org/10.15178/VA.2019.147.65-86","url":null,"abstract":"This paper presents an educational innovation experience based on the creation of advertising campaigns by students on a subject previously established by the teacher. The experience has been carried out in the subject Art Direction and Advertising Production, given in the 3rd year of the official degree in Communication and Public Relations during the first semester of the 2017-2018 academic year, in the Valencia campus of ESIC Business & Marketing School. The objective of this project is to promote the autonomous and continuous learning of students, increase their active participation and collaborative work in the classroom, as well as linking them to the professional realities of their environment. The process has been approached from two different perspectives: the Felder-Silverman Learning Styles Model FSLSM and the ACEC Model. For this, the questionnaire on the Learning Styles Index (ILS) proposed by Felder and Soloman has been used. Based on the results obtained, a sequence of teaching actions based on four axes has been proposed: analyze, connect, experiment and create (ACEC), integrating the preferences of the students' cognitive profile according to the FSLSM. The quantitative analysis of the experience reveals a high acceptance among the students.","PeriodicalId":43836,"journal":{"name":"Vivat Academia","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2019-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45972736","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"El Design Thinking como recurso y metodología para la alfabetización visual y el aprendizaje en preescolares de escuelas multigrado de México / The Desing Thinking as a resource and methodology for visual liteteracy in preschool at Mexican multigrade...","authors":"Montserrat Magro Gutiérrez, Silvia Carrascal Domínguez","doi":"10.15178/VA.2019.146.71-95","DOIUrl":"https://doi.org/10.15178/VA.2019.146.71-95","url":null,"abstract":"The aim of the study is to carry out a research on the influence of the Design Thinking as a resource and methodology in educational contexts in order to promote an active learning in preschool students at Mexican multigrade schools. These tools and methodologies will act as a key to transform learning environments in Preschool Education at rural schools. The results reveal that innovation can be introduced at these schools through communication and visual language, increasing the chances of success, without having to increment the number of resources or improve their infrastructures. Training and innovative and creative development of the educator, as well as a proper use of communication and Visual Literacy, as parts and motors of the learning, will help students to develop and strengthen their creative, innovative and critical thinking. Likewise, focusing on educational ways and learning areas promote a bidirectional and highly enriching attention. That's why educators have to be trained in research, discover, imagining and solving problems in a divergent way in real situations, would be the one who lead this learning and transformation process of the classroom of Children Education.","PeriodicalId":43836,"journal":{"name":"Vivat Academia","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2019-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47953756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"La reforma luterana y la transformación de la imagen religiosa en las artes / The Lutheral Reform and the transformation of the religious image in the arts","authors":"M. M. Delgado","doi":"10.15178/VA.2019.146.1-20","DOIUrl":"https://doi.org/10.15178/VA.2019.146.1-20","url":null,"abstract":"After 500 years of the emblematic gesture of Martin Luther in Wittenberg that would start the Protestant Reformation, it is necessary to study the place that religious images had in the new vision of Christianity from the Lutheran ideas. The significant proposal of two German artists, Albrecht Durer and Lucas Cranach, the Elder is analyzed. From the first, a unique work, The Four Apostles, which recomposes and reconfigures the religious image from the devotional to the declarative, emphasizing the importance of the Gospel and the word in religious artistic expression. And, of the second, two works that finish sealing the new place that will occupy the religious images in the Lutheran Church, Law and Gospel and Christ blessing the children, with which Cranach approaches the Lutheran preaching and a vision of the religious set of images most linked to the Scriptures. However, in both cases, the demystification of the religious image is remarkable, as long as it takes the place of support for the preaching, avoiding acting as its substitute. The reconfiguration of the religious image that places it in a sphere different from that of the Christian tradition initiated with the official stipulations of the Second Council of Nicaea is analyzed.","PeriodicalId":43836,"journal":{"name":"Vivat Academia","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2019-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45051888","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}