{"title":"Emojis and Users’ Brand Engagement in Instagram. The Case of Eco-Friendly Restaurants","authors":"Estefania Ballester, Natalia Rubio, Carla Ruiz","doi":"10.29036/jots.v14i27.514","DOIUrl":"https://doi.org/10.29036/jots.v14i27.514","url":null,"abstract":"The aim of this research is to examine the drivers of followers´ behavioural engagement with eco-friendly restaurants on Instagram. In addition, the present study explores the influence of followers´ behavioural engagement on word of mouth (WOM) and intention to visit the restaurant, paying special attention to the moderating effect of consumers’ attitudes towards the use of emojis in the posts. The research model was tested on 491 female followers of the Instagram account operated by the establishment. Following the validation of measurement scales, the hypotheses are tested using structural equation modelling (SEM) with AMOS software. It was found that behavioural brand engagement was positively affected, with similar intensity, by the perceived enjoyment provided by, and the perceived originality of, brand-generated content posted on Instagram. In addition, behavioural brand engagement was found to drive positive WOM and visiting intentions, and WOM had a significantly higher effect on females who have positive attitudes towards emojis. Brand-generated content (BGC) characteristics (perceived enjoyment and perceived originality) increase followers' brand engagement. Managers should focus on BGC characteristics and the communication style of their messages to strengthen follower-brand relationships. This research can help restaurant owners/managers understand the drivers and outcomes of followers´ behavioural engagement with brands (FBE) on Instagram and the role of emojis on customer behaviours.","PeriodicalId":43795,"journal":{"name":"Journal of Tourism and Services","volume":null,"pages":null},"PeriodicalIF":6.0,"publicationDate":"2023-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138995468","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ahmed H. Alsharif, Nor Zafir Md Salleh, Lina Pilelienė, Shaymah Ahmed Al-Zahrani
{"title":"Exploring the Tourism, Neuro-tourism, and Hospitality Nexus: A Comprehensive Bibliometric Analysis","authors":"Ahmed H. Alsharif, Nor Zafir Md Salleh, Lina Pilelienė, Shaymah Ahmed Al-Zahrani","doi":"10.29036/jots.v14i27.606","DOIUrl":"https://doi.org/10.29036/jots.v14i27.606","url":null,"abstract":"Despite the considerable attention toward tourism and hospitality, neuro-tourism remains largely unexplored within academic investigations. This study is designed to provide bibliometric analysis in tourism, neuro-tourism, and hospitality research using VOSviewer to fill the gap. We followed the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework to select relevant papers on the Scopus database between January 2009 and July 2023. Analyzing 971 papers revealed that the UK is the top country in publication (289 papers and 11,391 citations), while Italy was the lowest country on the list (42 papers and 4651 citations). Buhalis, D., was identified as the most influential author, with 18 papers and the highest-cited papers (1833 citations). Furthermore, the strongest pair authors correlation was between Okumus, F. and Rahimi, R., with 468 links, highlighting a significant degree of connection between their respective references. Keywords related to tourism, neuro-tourism, and hospitality include \"halal tourism,\" \"urban tourism,\" \"rural tourism,\" \"food tourism,\" \"Islamic hospitality,\" \"hospitality ecosystem,\" and \"neuroscience.\" “International Journal of Contemporary Hospitality Management” was the most productive journal (96 papers and 4,312 citations). Furthermore, this journal published the most-cited paper, \"An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research,” with 687 citations. This is the first study to conduct the bibliometric analysis of tourism, neuro-tourism, and hospitality research; therefore, it will lead to more publications on related subjects by directing the researchers to less studied fields such as neuro-tourism. Additionally, scholarly collaborations may improve the depth of this research.","PeriodicalId":43795,"journal":{"name":"Journal of Tourism and Services","volume":null,"pages":null},"PeriodicalIF":6.0,"publicationDate":"2023-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139173505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Sustainability Assessment of Tourism Destinations from the Lens of Green Digital Transformations","authors":"Dalia Streimikiene","doi":"10.29036/jots.v14i27.651","DOIUrl":"https://doi.org/10.29036/jots.v14i27.651","url":null,"abstract":"The rapid expansion of tourist destinations has important environmental, climate change, and socioeconomic impacts on countries. The main objectives of the paper are: to analyze sustainable tourism concepts, indicators, and frameworks of sustainability assessment in tourism; to develop a framework for sustainable tourism assessment of tourist destinations; to apply a developed framework for sustainability assessment of tourism destinations in Visegrad countries (Czech Republic, Hungary, Poland, and Slovakia) from the lens of green, digital transformations and boosting social-economic resilience. These are crucial policy pillars due to experiences during the COVID-19 pandemic. The main methods and data applied: several MCDM tools were applied to rank Visegrad countries on the progress achieved in sustainable tourism development. The data on indicators of the EU Tourism Dashboard were applied. The results of the ranking indicated that the best-performing country in terms of sustainable tourism development was Poland, following Hungary, the Czech Republic, and Slovakia. The main reason for this was the best results in digitalization and social-economic resilience shown by Poland and Hungary. The main policy implications for these countries are linked to the enhancement of environmental impact mitigation policies in tourism. The main contribution of this paper is a sustainability assessment of tourism destinations in Visegrad countries based on policy priorities and the newest available data by applying advanced MCDM tools.","PeriodicalId":43795,"journal":{"name":"Journal of Tourism and Services","volume":null,"pages":null},"PeriodicalIF":6.0,"publicationDate":"2023-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139175713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mária Matijová, A. Šenková, Tünde Dzurov Vargová, D. Matušíková
{"title":"Tourism Indicators and Their Differentiated Impact on Sustainable Tourism Development","authors":"Mária Matijová, A. Šenková, Tünde Dzurov Vargová, D. Matušíková","doi":"10.29036/jots.v14i27.530","DOIUrl":"https://doi.org/10.29036/jots.v14i27.530","url":null,"abstract":"Sustainable tourism is a challenge for current and future generations in an effort to develop it in the spirit of maintaining a balance between its basic pillars: economic, social and environmental. The presented contribution aims to identify the differences of significant social, economic, and environmental indicators with the tourism indicator. The analysis was carried out at the level of NUTS 1 - the Slovak Republic and at the level of NUTS 3 - Prešov self-governing region. In the first phase of the research, 6 significant indicators were identified at the level of the Slovak Republic and at the level of the Prešov self-governing region 5 significant indicators with tourism indicators. Comparison of significant indicators was carried out using torque characteristics of shape, position, variability and through a set of tests - Mann Whitney test, Levene test, and Kolmogorov-Smirnov test. The differences between the indicators at the national and regional level were shown to be significant every time, regardless of whether the indicator was identified as significant, primarily in relation to the number of overnight stays at the national or regional level. The documented results point to the heterogeneity of the quality, and also the quantity of social, economic, and environmental indicators with the tourism indicator at the national and regional levels. It can be concluded that the sustainable development of tourism at different levels is conditioned by different indicators. This fact should be considered by the state economic policymakers and other tourism industry entities.","PeriodicalId":43795,"journal":{"name":"Journal of Tourism and Services","volume":null,"pages":null},"PeriodicalIF":6.0,"publicationDate":"2023-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139174586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
M. Calisto, T. Costa, V. Afonso, Catarina Nunes, J. Umbelino
{"title":"Local Governance and Entrepreneurship in Tourism – a Comparative Analysis of Two Tourist Destinations","authors":"M. Calisto, T. Costa, V. Afonso, Catarina Nunes, J. Umbelino","doi":"10.29036/jots.v14i27.404","DOIUrl":"https://doi.org/10.29036/jots.v14i27.404","url":null,"abstract":"Literature suggests that local governance might encourage the emergence of innovative businesses. Little is known about that relationship in the context of tourism, although literature suggests governance as a way to deal with the problems of tourism destinations. Additionally, studies in entrepreneurship seldom focus on tourism. This study addresses these gaps by exploring the role of local governance in tourism entrepreneurship. The research strategy of the study is qualitative, using focus groups and semi-structured interviews with diverse local and regional stakeholders, from entrepreneurs to policymakers. Two municipalities in the Metropolitan Area of Lisbon serve as case studies. The differences in the entrepreneurial ecosystems of both territories relate to their distinctive stages of development as tourism destinations. Results suggest that the \"good governance\" model prevails but that a \"one size fits all\" approach is not helpful. Results also suggest the need for local governance models to evolve into modes of multi-level network governance, incorporating regional interaction and integration; and recognising participation as the key to democratic legitimacy, transparency, and effectiveness of public policies. With multi-level governance, public administrations at different levels of government are responsible for opening the decision-making process to other relevant actors in society. The study's theoretical contribution concerns the need to investigate hybrid governance models for tourism entrepreneurship. For practitioners (i.e., local decision-makers), this study highlights the advantages of flexibility and a multi-level approach to governance.","PeriodicalId":43795,"journal":{"name":"Journal of Tourism and Services","volume":null,"pages":null},"PeriodicalIF":6.0,"publicationDate":"2023-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139173346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Electronic Word of Mouth, Attitude, Motivation, and Travel Intention in the Post-COVID-19 Pandemic","authors":"Le Thanh Tung, Duong Tien Ha My","doi":"10.29036/jots.v14i27.603","DOIUrl":"https://doi.org/10.29036/jots.v14i27.603","url":null,"abstract":"The COVID-19 pandemic has prompted individuals to spend more time searching for information on social media channels. Although most countries have entered a new normal, these channels still play a crucial role in people's decisions. Therefore, this paper aims to analyze the relationship between electronic word of mouth and the attitude, motivation, and travel intention of potential tourists. To achieve this objective, an online survey has gathered 431 valid responses for analysis. Structural equation modeling was employed to investigate the relationships between variables in the proposed model. We find evidence to show that eWOM positively affects potential tourists’ travel intentions, while attitude and motivation play positive mediating roles in the effect of eWOM on customers' travel intentions. These results suggest the received information from online reviews, along with optimistic attitudes and motivations, can promote potential tourists’ decisions. Moreover, while eWOM can be a useful source to grasp customers’ demands, it may also spread unfavorable reviews about the destination. Hence, stakeholders should try to well manage eWOM because if eWOM conveys positive messages, it can help boost tourism in the post-coronavirus pandemic. The paper contributes to the current literature by identifying a critical variable affecting customers’ travel intention during the post-pandemic era.","PeriodicalId":43795,"journal":{"name":"Journal of Tourism and Services","volume":null,"pages":null},"PeriodicalIF":6.0,"publicationDate":"2023-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139174628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"When Central Asian Prefers Langkawi Island: Understanding Luxury Travel Motivations and Behaviour","authors":"Norliza Md Zain, M. Hanafiah, M. Zahari","doi":"10.29036/jots.v14i27.507","DOIUrl":"https://doi.org/10.29036/jots.v14i27.507","url":null,"abstract":"This study investigates luxury tourists’ outbound travel motivation and how it influences their tourism destination selection, satisfaction, and future revisit intention. Two hundred and fifty-six (256) respondents participated in this study. The online survey link was shared using social media platforms where the snowball technique spread the questionnaire links to the respondents that fit the study's inclusion. Partial-Least Square-Structural Equation Modelling (PLS-SEM) was used to test and confirm the study model and hypotheses. Combining two theoretical underpinnings, Maslow’s theory of motivation and push and pull motivations theory, this study’s findings depict two major antecedents of luxury-driven experiences: social value and destination uniqueness. The results demonstrate that luxury tourists’ push and pull travel motivation predictors emerged as significant antecedents for their destination satisfaction and willingness to return. Furthermore, the mediating effect confirms that satisfaction plays a significant mediating role in the pull motivation and revisit intention inter-relationship. The findings of this study provide empirical support for understanding the psychological aspects of luxury travellers while offering insights for destination managers to develop niche marketing strategies for attracting luxury tourists. The present research also provides luxury tourism destination managers with a clear comprehension of the underlying mechanism of the luxury tourists’ loyalty generation process.","PeriodicalId":43795,"journal":{"name":"Journal of Tourism and Services","volume":null,"pages":null},"PeriodicalIF":6.0,"publicationDate":"2023-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139175807","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Taciane Azevedo Andrade, Álvaro Dias, M. Patuleia, Leandro F. Pereira
{"title":"Digital Nomads' Willingness to Stay – a Combined Analysis of SEM and fsQCA Results","authors":"Taciane Azevedo Andrade, Álvaro Dias, M. Patuleia, Leandro F. Pereira","doi":"10.29036/jots.v14i27.586","DOIUrl":"https://doi.org/10.29036/jots.v14i27.586","url":null,"abstract":"Lisbon is a multicultural city with a business center that hosts major technology companies and professionals in the field, including digital nomads. High demand for tourist accommodation and the arrival of foreigners to work in the country have led to an imbalance between the supply and affordable cost of real estate for residents of the capital. This work aims to survey and determine whether digital nomads in Lisbon intend to settle in the city or are just passing through. To identify the combination of factors that influence digital nomads’ decision-making, we conducted a quantitative study using survey data tested through structural equation modelling and configurational analysis by fsQCA. The results show that while the decision to stay in the city is heavily influenced by community attachment, we found three configurations that reveal distinct patterns of digital nomads’ intention to stay in the city. These results suggest that policymakers need to consider that digital nomads are not a homogeneous group. This study makes an important contribution to the understanding of behavioral intentions and is, to the authors’ knowledge, the first to identify different configurations based on digital nomads’ intentions to stay in a city.","PeriodicalId":43795,"journal":{"name":"Journal of Tourism and Services","volume":null,"pages":null},"PeriodicalIF":6.0,"publicationDate":"2023-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139174965","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Examination of Tourists’ Culinary Experience: Revisiting the Experience Economy in the Case of Hue Cuisine","authors":"Thuy Dieu Thi Hoang","doi":"10.29036/jots.v14i27.641","DOIUrl":"https://doi.org/10.29036/jots.v14i27.641","url":null,"abstract":"This research aims to examine a scale to measure the culinary experience of tourists through the case of Hue cuisine in Vietnam. It could help address the issue of measurement inconsistency in culinary experience research. Data were gathered through semi-structured interviews with 20 domestic tourists and then through surveys with 433 tourists. Using factor analysis methods, the research revealed that tourists’ culinary experience was measured by a second-order scale encompassing three interrelated dimensions. They included educational experience, escapist experience, and entersthetic experience. This culinary experience scale was found to be reliable, convergent, discriminant, and nomologically valid. The newly developed scale of culinary experience could be utilized in similar tourism contexts where the local food is unique and tasty. In addition, the research enhances tourism professionals' understanding of the significance of tourists' culinary experience. Consequently, they could improve tourists' experiences through a range of activities, such as telling stories about the local food, creating food check-in venues, and organizing local food games or contests. In terms of theoretical contribution, this research enhances the understanding of customer experience in the tourism context by validating a new second-order scale of culinary experience. The research also provides empirical evidence to demonstrate the multi-dimensional, collective, and changing nature of tourists’ culinary experience, using the Experience Economy perspective.","PeriodicalId":43795,"journal":{"name":"Journal of Tourism and Services","volume":null,"pages":null},"PeriodicalIF":6.0,"publicationDate":"2023-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139175408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Systematic Literature Review on Marine Tourism in Business Management: State of the Art and Future Research Agenda","authors":"Mochammed Fahlevi","doi":"10.29036/jots.v14i27.549","DOIUrl":"https://doi.org/10.29036/jots.v14i27.549","url":null,"abstract":"This systematic literature review investigates marine tourism within the scope of business management areas, shedding light on diverse industry dimensions, from environmental impacts to economic valuations. Utilizing the Scopus database and spanning a decade (2012-2022), this research meticulously sifts through an initial bulk of identified articles, ultimately honing in on 37 pertinent papers through a criterion that ensured relevance via aspects like authorship, title, publication year, journal, and citation count. With a structured mapping approach, the research categorizes marine tourism in business management into basic, emerging, motor, and niche themes, revealing critical insights and articulating states of the art in several key facets of marine tourism. Among these are Limited Focus on Sustainable Practices, Under-Explored Technology Utilization, Insufficient Market Segmentation Studies, and Minimal Research on Crisis Management. The study further crafts a future research agenda, considering pivotal domains such as sustainability, technology, market dynamics, crisis management, and community engagement. Serving as a potential cornerstone for forthcoming studies, this research not only maps out future investigations in marine tourism within business management but also highlights themes ripe for deeper, more detailed exploration, thereby enriching the academic vista in marine tourism within the realm of business management.","PeriodicalId":43795,"journal":{"name":"Journal of Tourism and Services","volume":null,"pages":null},"PeriodicalIF":6.0,"publicationDate":"2023-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138995471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}