当中亚人偏爱兰卡威岛时:了解奢华旅游的动机和行为

IF 3.1 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
Norliza Md Zain, M. Hanafiah, M. Zahari
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引用次数: 0

摘要

本研究调查了豪华游客的出境旅游动机,以及该动机如何影响他们的旅游目的地选择、满意度和未来重游意向。共有 256 名受访者参与了本研究。在线调查的链接通过社交媒体平台进行分享,通过滚雪球技术将问卷链接传播给符合研究范围的受访者。研究采用了偏最小二乘法结构方程模型(PLS-SEM)来检验和确认研究模型和假设。结合马斯洛动机理论和推拉动机理论这两个理论基础,本研究的结果描述了奢侈品驱动体验的两个主要前因:社会价值和目的地独特性。研究结果表明,奢侈品游客的推拉式旅游动机预测因素是其目的地满意度和再次出游意愿的重要前因。此外,中介效应证实,满意度在拉动动机和重游意愿的相互关系中起着重要的中介作用。本研究的结果为了解奢侈品游客的心理层面提供了实证支持,同时也为目的地管理者制定吸引奢侈品游客的利基营销策略提供了启示。本研究还为豪华旅游目的地管理者提供了对豪华游客忠诚度产生过程的内在机制的清晰理解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
When Central Asian Prefers Langkawi Island: Understanding Luxury Travel Motivations and Behaviour
This study investigates luxury tourists’ outbound travel motivation and how it influences their tourism destination selection, satisfaction, and future revisit intention. Two hundred and fifty-six (256) respondents participated in this study. The online survey link was shared using social media platforms where the snowball technique spread the questionnaire links to the respondents that fit the study's inclusion. Partial-Least Square-Structural Equation Modelling (PLS-SEM) was used to test and confirm the study model and hypotheses. Combining two theoretical underpinnings, Maslow’s theory of motivation and push and pull motivations theory, this study’s findings depict two major antecedents of luxury-driven experiences: social value and destination uniqueness. The results demonstrate that luxury tourists’ push and pull travel motivation predictors emerged as significant antecedents for their destination satisfaction and willingness to return. Furthermore, the mediating effect confirms that satisfaction plays a significant mediating role in the pull motivation and revisit intention inter-relationship. The findings of this study provide empirical support for understanding the psychological aspects of luxury travellers while offering insights for destination managers to develop niche marketing strategies for attracting luxury tourists. The present research also provides luxury tourism destination managers with a clear comprehension of the underlying mechanism of the luxury tourists’ loyalty generation process.
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来源期刊
Journal of Tourism and Services
Journal of Tourism and Services HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
7.80
自引率
16.70%
发文量
14
期刊介绍: Journal of Tourism and Services, established in September 2010, is the international reviewed scientific research journal published by the Center for International Scientific Research of VŠO and VŠPP in cooperation with the following partners. The journal publishes high-quality scientific papers and essays with a focus on tourism and service industry development. Together with the scientific part and in order to promote the exchange of current and innovative ideas and stimulating debate, the Journal also includes Reviews of Existing Work or Short Essays, Research Notes, and Research and Industry sections to address important topics and advance theoretical knowledge or thinking about key areas of tourism and services and to allow researchers to present initial findings and reflections or problems concerning fieldwork and research in general.
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