{"title":"Theatre Marketing – Analysis of Customers’ Satisfaction","authors":"Mirna Leko Šimić, A. Pap","doi":"10.15170/mm.2019.53.04.04","DOIUrl":"https://doi.org/10.15170/mm.2019.53.04.04","url":null,"abstract":"MOST IMPORTANT RESULTS The study has identified that the general major source of dissatisfaction with Croatian National Theatre in Osijek (HNK Osijek) are repertoire and the different experience offered. These are the dimensions HNK Osijek should focus its efforts on. Also, this study confirms that HNK Osijek customers’ perception of importance of different elements that create its marketing profile and their satisfaction with those differ with respect to age and theatre attendance frequency. The most critical segment in terms of satisfaction are the senior occasional visitors, where the discrepancies between the expectations and experiences are highest in general.","PeriodicalId":431268,"journal":{"name":"Marketing & Menedzsment","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125066127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Norbert Katona, Budapesti Műszaki és Gazdaságtudományi Egyetem Gazdaság és T Kar, Judit Tessényi, Partiszkon Társadalomkutató
{"title":"CSR az innováció szolgálatában. A Tungsram, mint a kormány-stratégiai partner vállalata CSR tevékenységének esetalapú vizsgálata","authors":"Norbert Katona, Budapesti Műszaki és Gazdaságtudományi Egyetem Gazdaság és T Kar, Judit Tessényi, Partiszkon Társadalomkutató","doi":"10.15170/mm.2019.53.04.07","DOIUrl":"https://doi.org/10.15170/mm.2019.53.04.07","url":null,"abstract":"THE AIMS OF PAPER \u0000CSR-mapping of Tungsram as a strategic partner of Hungarian government stands in focus of study. Based on its objective, authors attempted to capture complex analysis: they wanted to outline company's CSR activities and related processes, from identifying stakeholders to involving them, through process management, till measuring and evaluating practices. \u0000METHODOLOGY \u0000Authors conducted document-analysis and two semi-structured interviews. Methodology was supplemented by a quantitative survey focusing on employee satisfaction, as well. \u0000MOST IMPORTANT RESULTS \u0000Parallel to dimensions of previous literature processing, Tungsram's CSR objectives are (i) driven by business decisions and business decision-makers, (ii) the company's CSR activities go beyond statutory principles and regulations, and (iii) the company is working to promote sustainable and less environmentally friendly technologies through the development and market introduction of innovative solutions. Connecting to research and innovation centers, as well as representative implementation and testing of some complex “smart-solutions” projects are crucial when consolidating presence in international markets. For this, strategic business cooperation with government provides an appropriate and flexible framework. \u0000RECOMMENDATIONS \u0000The transforming market, the strategy that is still taking shape, and the restructuring process following separation from the former multinational owner, are supported by a CSR organization that has not yet been boned. At the same time this department is shaping its own vision and aware that it is no longer need to localize actions dreamed at headquarters of a multinational company, but to develop and execute specific „Tungsram-focused” actions. Not only evolving corporate strategy but CSR programs itself are designed to support innovation-management, which - through systematic development of programs and feedback of standard indicator systems - can further support Company's domestic and foreign market operations and goals.","PeriodicalId":431268,"journal":{"name":"Marketing & Menedzsment","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130389249","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Universities and Regional Development in Central and Eastern Europe – Far from being obvious","authors":"Zsofia Miskolczi, Katalin Erdős","doi":"10.15170/mm.2020.54.ksz.i.05","DOIUrl":"https://doi.org/10.15170/mm.2020.54.ksz.i.05","url":null,"abstract":"THE PAPER The increased interest of researchers and policy makers towards higher educational institutions as inno vation actors is partly due to internationally well-known examples of the Silicon Valley, Route 128, the Research Triangle or Oxbridge area, just to mention a few. However, the replication of these success stories in other regions that have historically different development paths, institutional, economic and social con - texts is not an easy task. The study aims to introduce the most important findings on the role of universities in regional development in peripheral Central and Eastern European countries. A special emphasis is given to those factors that can impede universities’ successful regional developmental role. METHODOLOGY The paper is based on literature survey. The existing empirical evidences suggest that the Central and Eastern European countries face many chal lenges if they wish to see their universities contributing to the development of their surroundings. The socialist heritage, the low absorptive capacity of companies, the mismatch between the research interest of universities and industry, and the individual motivations all has to be analysed and understood before developing policies and measures. The unique historical development path of science, economy and society in Central and Eastern Europe has to be considered at the design and implementation of innovation policies. Failing to do so and simply trying to transfer elements and solutions of high-tech regions is unlikely to lead to success.","PeriodicalId":431268,"journal":{"name":"Marketing & Menedzsment","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130008918","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Az integrált viselkedéses modell alkalmazása az egészségmagatartás befolyásolására II.","authors":"Marietta Kiss, A. Fehér, E. Kontor","doi":"10.15170/mm.2020.54.ksz.ii.06","DOIUrl":"https://doi.org/10.15170/mm.2020.54.ksz.ii.06","url":null,"abstract":"","PeriodicalId":431268,"journal":{"name":"Marketing & Menedzsment","volume":"383 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126729581","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Patrik Várkonyi, Pécsi Tudományegyetem Közgazdaságtudományi Kar
{"title":"Kis- és középvállalatok értékelésének módszertani kihívásai","authors":"Patrik Várkonyi, Pécsi Tudományegyetem Közgazdaságtudományi Kar","doi":"10.15170/mm.2019.53.04.06","DOIUrl":"https://doi.org/10.15170/mm.2019.53.04.06","url":null,"abstract":"","PeriodicalId":431268,"journal":{"name":"Marketing & Menedzsment","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121505425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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