剧院营销——顾客满意度分析

Mirna Leko Šimić, A. Pap
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引用次数: 4

摘要

最重要的结果研究发现,对奥西耶克克罗地亚国家剧院(HNK Osijek)不满的主要原因是剧目和提供的不同体验。这些是奥西耶克民族委员会应集中努力的方面。此外,本研究证实,HNK Osijek顾客对不同要素的重要性的感知,以及他们对这些要素的满意度,在年龄和剧院出勤频率方面存在差异。就满意度而言,最关键的部分是高级偶尔访客,他们的期望和体验之间的差异通常是最高的。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Theatre Marketing – Analysis of Customers’ Satisfaction
MOST IMPORTANT RESULTS The study has identified that the general major source of dissatisfaction with Croatian National Theatre in Osijek (HNK Osijek) are repertoire and the different experience offered. These are the dimensions HNK Osijek should focus its efforts on. Also, this study confirms that HNK Osijek customers’ perception of importance of different elements that create its marketing profile and their satisfaction with those differ with respect to age and theatre attendance frequency. The most critical segment in terms of satisfaction are the senior occasional visitors, where the discrepancies between the expectations and experiences are highest in general.
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