Marketing & Menedzsment最新文献

{"title":"Intertemporális tőkeallokációs döntések tartósan alacsony kamatkörnyezetben","authors":"Zoltán Schepp, Pécsi Tudományegyetem Közgazdaságtudományi Kar, Jószef Ulbert, Ákos Tóth-Pajor","doi":"10.15170/mm.2019.53.02.02","DOIUrl":"https://doi.org/10.15170/mm.2019.53.02.02","url":null,"abstract":"THE AIMS OF THE PAPER \u0000In this study, we investigate the impact of the low interest rate environment on the investment decisions. By formulating our research question, we wanted to know what kind of decision rule could describe the intertemporal preferences of decision makers in the low interest rate environment, if the traditional present value rule cannot explain the outcome of the decisions. \u0000METHODOLOGY \u0000To answer this research question we made a literature review and used numeric examples to introduce the rationally expected reaction of the decision makers. We also compared the intertemporal choices of decision makers who apply the traditional present value rule with those who have short-term preferences. During the research, we investigated the reactions of the decision makers mainly from a methodological point of view and we concentrated on the intertemporal preferences using the assumption that the reactions of the decision makers are motivated by the present value rule. We investigated the last decade after the crisis, because it is a distinct period, which enabled us to introduce the changes induced by the low interest rate environment. \u0000MOST IMPORTANT RESULTS \u0000By applying the traditional present value rule, we showed that the decrease of the discount rate stretches the time horizon of the investments and the increasing volatility of the present value provide space for speculation and for chase of returns. As the most important result of our research, we argue that in the cases when the traditional present value rule cannot explain the intertemporal preferences of decision makers we can apply quasi-hyperbolic discount functions, which can explain the decrease of investments and the increase of capital transfers. In the case of decision makers with short-term preferences the excess discounting leads to lower present values compared to the traditional present value rule, thus these decision makers can forgo valuable investment. \u0000RECOMMENDATIONS \u0000To answer our research question, we can draw the conclusion, that hyperbolic discounting and quasi-hyperbolic discount functions emerge as an alternative decision making framework of the intertemporal capital allocation decisions in contrast of the traditional present value rule in the low interest rate environment.","PeriodicalId":431268,"journal":{"name":"Marketing & Menedzsment","volume":"295 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114843955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A fogyasztói kutatások története","authors":"Ákos Kozák, Budapesti Gazdasági Egyetem","doi":"10.15170/mm.2019.53.02.01","DOIUrl":"https://doi.org/10.15170/mm.2019.53.02.01","url":null,"abstract":"THE AIMS OF THE PAPER \u0000The objective of the study is to offer an overview of the last fifty years of the history of Hungarian and international consumer research taking the thematic and methodological aspects into consideration. Since consumer culture is basically the territory of sociologists and cultural anthropologists, the study mostly concerns the primary function and semantic field of consumption. Similarly, it does not discuss lifestyle research and the models of the sociology of consumption. The study essentially assesses the topics under the headings marketing and discipline, discussing both academic and business related consumer researches. \u0000METHODOLOGY \u0000As regards the methodology applied, it was mostly the research of the existing special literature that could come into question since the topic certainly does not lend itself to primary field work. At the same time, in the course of the study of the secondary data sources, several subjects using accurate content analysis and statistical methods emerged. The study intended to explore both international and Hungarian special literature, but in effect was limited to presenting the Anglo-Saxon practice due to the fact that relevant data sources were available in the English language. \u0000MOST IMORTANT RESULTS \u0000One of the most significant findings related to consumption research is that the loss of focus experienced in related social sciences, especially in sociology, is seen here to a lesser extent. On the other hand, the discrepancies between the business (corporate) and academic/university researches can be considered general. A further methodological dilemma of significance is whether consumer research should move towards interdisciplinarity, or should is remain a multidisciplinary topic build on the knowledge base of related social sciences? A further important finding arising from the study of the special literature is that the shift of emphasis towards buyer research in consumer research can be captured in both scientific special literature and business practice. \u0000PROPOSALS CONCERNING PRACTICE/ECONOMIC POLICY \u0000In order to canonize the sociology of consumption, it is necessary that consumer research be positioned in its3 proper place. The dilemma whether it belongs in economy, sociology and/or anthropology is worth clarifying because then the focus becomes stronger and clearer on consumer research.","PeriodicalId":431268,"journal":{"name":"Marketing & Menedzsment","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130701034","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Preferenciastabilitás. Vásárlói preferenciák változásának vizsgálata vásárlás előtt és vásárláskor","authors":"Otília Dörnyei, Pannon Egyetem, B. Pethő, T. Tarján, Budapesti Gazdasági Egyetem","doi":"10.15170/mm.2019.53.emok.03","DOIUrl":"https://doi.org/10.15170/mm.2019.53.emok.03","url":null,"abstract":"THE AIMS OF THE PAPER \u0000The aim of our reasearch is to measure consumer preferences in Fast Moving Consumer Goods market. \u0000METHODLOGY \u0000First we conducted an online survey to measure long-time preferences, followed by in-store questioning still on preferences. As third, eye-tracking measurment was conducted while we finished with an evaluating questionnaire with those who participated in our research. Our spot of selection focused on Fast Moving Consumer Goods (FMCG). By those daily goods the consumer journey is rather short, kind of routine-wise. Therefore prove on stability of preferences may be difficult as underlaying preferences have stronger inpact what consumer may be not aware of. Decisions are made in-store at the self mainly, therefore in-store stimuli have a strong effect on purchase decision. Our examinded categories were: (1) carbonated and non-carbonated soft drinks, (2) beer, (3) sweets, (4) dairy products, (5) toothpaste. \u0000MOST IMPORTANT RESULTS \u0000Results approved our hypothesis of having a significant difference in purcchase behaviour between male and female when doing daily grocery shopping and next to that preference stability shows a clesar differencee when different categories are examined. \u0000Our main finding is that „quality of product” preference item  proved to be in top 3 by each of the 5 examined FMCG categories in case of both spontaneous open list and promted top 3 closed list – while this statement is not proved to be true for any of the other preferences included in our survey. \u0000„Taste/flavour of product” proved to be in the first 3 position in case of the examined four food categories while in case of toothpaste this preference was not nominated to the toplist. \u0000RECOMMENDATIONS \u0000In the professional business our research may help category management with practical information on how much Hungarian consumers conscious are and how much „quality of product” an absolute priority means when deciding on daily grocery shopping. In each of our 4 examined food categories „quality” is ranked as one of the top 3 preferences. \u0000  \u0000The research is supported by Hungarian Scientific Research Fund (No. OTKA K 116040) of National Research, Development and Innovation Office.","PeriodicalId":431268,"journal":{"name":"Marketing & Menedzsment","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126299167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A CSR egyik lehetséges jövője, a társadalmi vállalkozó és a társadalmi vállalkozói attitűd mérése","authors":"Petra Putzer, Pécsi Tudományegyetem Közgazdaságtudományi Kar, Edit Bányai","doi":"10.15170/mm.2019.53.emok.02","DOIUrl":"https://doi.org/10.15170/mm.2019.53.emok.02","url":null,"abstract":"THE AIMS OF THE PAPER \u0000CSR is becoming more and more popular and fashionable nowadays, but in many cases the responsible actions or activities are not about serving the social good; these are just simply new marketing tools for companies. At the same time, with the emergence of social entrepreneurs, a possible new vision for the real responsibility seems to emerge. The aim of the study is to present the concept of a social entrepreneur(ship) and to interpret it in the framework of CSR, and based on these to develop a tool for measuring social entrepreneurial attitude. \u0000METHODOLOGY \u0000According to the conceptual clarification and the analysis of social enterprises in the entrepreneurial spectrum, we determine what aspects of the social entrepreneurial attitude should be taken into consideration. A questionnaire, which is suitable for measuring social entrepreneurial attitude, is developed using secondary research. We explored and integrated applied and validated scales for measuring the three main question blocks (entrepreneurial attitudes, social sensitivity, and CSR attitudes). \u0000MOST IMPORTANT RESULTS \u0000The results give the impression that the new generation of entrepreneurs can save the CSR concept but there was not a validate scale. Therefore to measure this entrepreneurial attitude a possible questionnaire was developed as a result. The aim is to use and validate this questionnaire if it is a suitable research tool with the three blocks to explore social entrepreneurial attitude primarily among university students. \u0000RECOMMENDATIONS \u0000Our research has relevant importance both at domestic and international level, our results is going to give the basis and implication for further research connected to deeper analysis and understanding of social enterprises. As a next step we have started to test this questionnaire.","PeriodicalId":431268,"journal":{"name":"Marketing & Menedzsment","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132565311","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A sportfogyasztás és a sportmotivációt mérő skálák","authors":"László Csóka, Pécsi Tudományegyetem Közgazdaságtudományi Kar, Mária Törőcsik","doi":"10.15170/mm.2019.53.emok.08","DOIUrl":"https://doi.org/10.15170/mm.2019.53.emok.08","url":null,"abstract":"THE AIMS OF THE PAPER \u0000The examination of sport consumption requires the exploration of a complex topic. Analyzes can be performed from different aspects. The focus of this study is the marketing aspect of sport consumption, especially with a consumer behavior focus. Thus, the relation between sport, government and companies is not the part of this study. The aim of our research is to review and supplement the classical categorization of sport consumption. Another aim of this study is to summarize the available internationally validated scales for examining sport-related motivations, and to lay down the starting points for expanded research mainly on the motivation of laic, hobby athletes. \u0000METHODOLOGY \u0000For our findings we made this review type article by using the wide range of marketing and sports marketing literature. \u0000MOST IMPORTANT RESULTS \u0000The examination of sport consumption consists three elements: active participation in doing sports, consumption of sport products, and consumption of sport events in live or through different media channels. This study expands this aspect by distinguishing doing sports on professional or laic, hobby level, purchasing of sport products and services, or even the consumption of experiences online and offline. \u0000RECOMMENDATIONS \u0000The examination of the motivations of hobby and competitive athletes is an important aspect in the study of sport consumption. In order to understand the motives of these consumers and to measure the strength of their motivations, researchers have created different scales. Among these scales, we found that H-SMS is the most suitable for measuring sport-related motivations in Hungarian research. \u0000  \u0000This research was partially supported by the Human Resource Development Operational Programme, grant No.: EFOP-3.6.2-16-2017, Cooperative Research Network in Economy of Sport, Recreation and Health.","PeriodicalId":431268,"journal":{"name":"Marketing & Menedzsment","volume":"59 12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127581074","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Magyarországi lakosok nyitottsága a megosztáson alapuló szolgáltatások iránt szocio-demográfiai tényezők mentén","authors":"Gabriella Buda, Szent István Egyetem, Barbara Pethes, Manoliss Karajánnisz, József Lehota, Budapesti Corvinus Egyetem, Ariosz Kft.","doi":"10.15170/mm.2019.53.emok.05","DOIUrl":"https://doi.org/10.15170/mm.2019.53.emok.05","url":null,"abstract":"THE AIMS OF THE PAPER \u0000Sharing economy has been developing dynamically in recent years, gaining ground in certain industries. The new phenomenon can be approached in several ways: from sociological point of view, which draws attention to the changing behavior of consumers, from economic point of view, which has a competitive incentive effect on the innovative solution and from management science point of view that draws attention to a new business model. In our study, consumers and potential Hungarian consumers were examined focusing their openness to these innovative services, along with socio-demographic factors. \u0000METHODOLOGY \u0000We examined consumers in the framework of a Hungarian national representative sample. After data retrieval, we examined how socio-demographic factors influence the openness to sharing-based services using cross-table method, and examined the impact of different Internet usage patterns on openness using factor analysis. \u0000MOST IMPORTANT RESULTS \u0000Almost 40% of people are open to using a sharing-based service. From socio-demographic point of view students and active workers, people with minor child, younger generations, metropolitans, people with higher education and higher income are more open to using this sharing-based services. In addition, four factors were identified based on respondents’ online activities: entertainment, complex content creation, and community and web-browsing-email activities. \u0000RECOMMENDATIONS \u0000Based on our results, openness to sharing services is very high, but there are still relatively few users. Based on the defined target segments, sharing platform operators can better target potential users to increase their usage. At the same time, in the case of several industries, it may be crucial for companies operating in the traditional business model to protect their own consumer base, and our results point to the most vulnerable target groups. \u0000  \u0000Acknowledgements: The research has been financed by Magyar Telekom Plc.","PeriodicalId":431268,"journal":{"name":"Marketing & Menedzsment","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130812736","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A filmes merchandising megjelenési formáinak, alkalmazhatóságának és történetének irodalmi vizsgálata","authors":"Á. Horváth, Szent István Egyetem, Balázs Gyenge","doi":"10.15170/mm.2019.53.emok.07","DOIUrl":"https://doi.org/10.15170/mm.2019.53.emok.07","url":null,"abstract":"THE AIMS OF THE PAPER \u0000Nowadays we may find that the brands and audiovisual elements of movies are not only present on the screens of movie theatres but in the form of various accompanying products appearing in retail stores as well. This phenomenon can also be defined as \"image transfer\", when distinct products and services are linked together with other events, in this case with the release of movies (thus creating relevancy between the two). \u0000This paper aims to explore the main characteristics of movie related merchandising and to study the various kinds of image transfer used by movies. It also aims to describe the role of merchandising among the other tools that are available to promote the a new movie’s release, and to find out what the possible criteria could be that a certain movie has to meet in order to make merchandising applicable as a promotional tool, what the main differences are between newly introduced intellectual properties and already existing brands of movie series. Finally it seeks to find out how the consumers' perception may have changed over time regarding the products and services involved. \u0000METHODOLOGY \u0000The methodology used in the study was to conduct literature review, summarizing the main theoretical approaches and contexts, and exploring the results of major related researches that have taken place in the recent years. \u0000MOST IMPORTANT RESULTS \u0000Among the results, we can highlight the growing interest in merchandising and especially the activities carried out by Disney, which is considered to be the absolute leader of this area. It should be noted however, that due to some growing uncertainty, the timing of merchandising is often pushed towards the home releases. \u0000RECOMMENDATIONS \u0000Our suggestion is to conduct an empirical research that could examine all aspects of cross-promotion between movies and related merchandising, as well as digital solutions that have gained ground in recent years.","PeriodicalId":431268,"journal":{"name":"Marketing & Menedzsment","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116634285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Viselkedésgazdaságtan a fogyasztóvédelemben","authors":"Margit Berki-Süle, Budapesti Műszaki és Gazdaságtudományi Egyetem, Erika Hlédik, Eötvös Lóránt Tudományegyetem Bölcsészettudományi Kar Műv Intézet","doi":"10.15170/mm.2019.53.emok.01","DOIUrl":"https://doi.org/10.15170/mm.2019.53.emok.01","url":null,"abstract":"THE AIMS OF THE PAPER \u0000Revealing unfair manipulation of consumer decisions and the related consumer protection regulations are important for understanding consumer behaviour. In the last decades, research findings of behavioural economics play a key role in shaping consumer policy. In our paper, we examine how results of behavioural economics could be applied in the practice of consumer protection. \u0000METHODOLOGY \u0000Based on case studies from the decisions of the Hungarian Competition Authority (GVH) connected to three types of products, we present examples of decision-making heuristics and look at how authorities resolved these practices and how they affected regulations. \u0000MOST IMPORTANT RESULTS \u0000We identified commercial practices taking advantage of decision-making mistakes (even if unintentionally), particularly in terms of quantity, delivery method and product attributes relevant in buying decision making process. In part, this might be traced back to the over- or under-regulation associated with certain groups of products. \u0000RECOMMANDATIONS \u0000The non-rational consumer behaviour patterns explored by behavioural economics both implicitly and explicitly appear in consumer protection legislation and practices. Therefore, they may serve as a solid basis not only for law enforcement but for legislation as well. We also aim to highlight the importance of consumer protection regulation studies in marketing education. In addition, we argue that the analysis of our cases could be useful for marketing professionals. Profound knowledge of regulation is a key aspect for the corporate side, and consumer protection helps to make better decisions on the demand side.","PeriodicalId":431268,"journal":{"name":"Marketing & Menedzsment","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130597199","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A szükségletkielégítés elhalasztásának képessége a fiatalok körében","authors":"Boglárka Zsótér, Budapesti Corvinus Egyetem","doi":"10.15170/mm.2019.53.emok.04","DOIUrl":"https://doi.org/10.15170/mm.2019.53.emok.04","url":null,"abstract":"THE AIMS OF THE PAPER \u0000The study is focusing on the financial literacy of young adults (18-35), specifically on the relationship of the time-perspective, the ability of delaying gratification and the financial well-being. \u0000METHODOLOGY \u0000The nature of this topic needs an interdisciplinary approach, hence findings from psychology, sociology and consumer behaviour are encapsulated in this paper. A representative online survey with 300 respondents (age 18-35) was conducted. 50,8% of the respondents are male, and 49,2% are female. As measurement tools the Delaying Gratification Inventory (Hoerger et al. 2011) and the Time Preference Scale (Zimbardo and Boyd 1999) were used. \u0000MOST IMPORTANT RESULTS \u0000Based on findings the future orientation has got the largest effect, especially on ability of delaying gratification. Present hedonism has got a significant effect on financial dimension of delayed gratification. \u0000RECOMMENDATIONS \u0000Results provide insights not only for marketers but for educators about marketing communication of financial products and services. The young consumers are not homogenous group, so they need different communication tools and messages according to their time orientation and abilty to daleyed gratification. \u0000  \u0000„This work was created in commission of the National University of Public Service under the priority project KOFOP-2.1.2-VEKOP-15-2016-00001 titled „Public Service Development Establishing Good Governance”  and Budapest Metropolitan University and Corvinus University of Budapest.”","PeriodicalId":431268,"journal":{"name":"Marketing & Menedzsment","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124858701","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Élmények a fiatal fogyasztók közösségi média posztjaiban","authors":"D. Vincze, Szegedi Tudományegyetem","doi":"10.15170/mm.2019.53.emok.06","DOIUrl":"https://doi.org/10.15170/mm.2019.53.emok.06","url":null,"abstract":"THE AIMS OF THE PAPER \u0000Understanding and researching the function of consumption is considered to be one of the most important tasks in the field of Consumer behavior studies. Our aim is to understand the motivation behind the conspicuous consumption on social media platforms. It can be difficult to understand the motivation behind the consumption of 18-22-years-old consumers. \u0000METHODOLOGY \u0000It was decided that the best method for this investigation was to conduct photo collage interviews (mixed-method) based netnography (online observation method) beyond the 18-22-year-old Facebook and Instagram users. The length of this investigation was 3 months. \u0000MOST IMORTANT RESULT \u0000This 3-month-long investigation made perceivable the main feelings and senses behind the posted pictures. The investigation revealed that these young consumers mainly post pictures that made them happy or proud. These results further our knowledge of experience since our subjects want to consume goods and services that have the ability to provide fun. They like to do this either in alone or in community. At the same time, they want to feel unique and special. \u0000RECOMMENDATIONS \u0000As a practical proposal, we can confirm that this age group wants to choose services that are able to communicate and provide experience and joy. This motivation should be one part of the marketing communication strategy. Our results can be considered as insights for – mainly spare time activity – service providers, which work with the same age of consumers and are open to using these platforms for communication about the services.","PeriodicalId":431268,"journal":{"name":"Marketing & Menedzsment","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124800227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}