Organizations and Markets in Emerging Economies最新文献_第2页

Addressable TV Advertising Enhances Advertising Effectiveness 可寻址电视广告提高广告效果

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Organizations and Markets in Emerging Economies Pub Date : 2023-07-13 DOI: 10.15388/omee.2023.14.98

Sofia Gumilevskaya, J. Devlin, Daniel Richardson, Habiba Diab, Zutao Liu, Phoebe Casey-Miller

引用次数: 0

MOOCs: The Factors Impacting Learners’ Continuance Intention, the Intention to Complete or Cancel a Course MOOCs:影响学习者继续学习意愿、完成或取消课程意愿的因素

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Organizations and Markets in Emerging Economies Pub Date : 2023-07-13 DOI: 10.15388/omee.2023.14.91

Karina Adomavičiūtė, V. Dikčius, Ignas Zimaitis

{"title":"MOOCs: The Factors Impacting Learners’ Continuance Intention, the Intention to Complete or Cancel a Course","authors":"Karina Adomavičiūtė, V. Dikčius, Ignas Zimaitis","doi":"10.15388/omee.2023.14.91","DOIUrl":"https://doi.org/10.15388/omee.2023.14.91","url":null,"abstract":"The growing popularity of massive open online courses (MOOCs), especially during the COVID-19 pandemic, has attracted significant attention from researchers and businesses. Though many studies have investigated what motivates learners’ continuance intention, it is no less important to reveal the factors that lead to course completion or cancellation. The aim of this study is to reveal the factors impacting three different e-learning behaviour intentions– continuance intention, the intention to complete, and the intention to cancel MOOCs – by applying the theory of planned behaviour (TPB) and the technology acceptance model (TAM). Based on a survey of 299 respondents, it was revealed that the TAM only explains continuance intention but cannot be fully employed to predict two other e-learning behavior intentions. Also, participants’ support and self-efficacy, being a part of the TPB model, had an influence on the intention to complete the course, while they did not affect continuance intention. Only participants’ support had a moderate positive impact on the intention to cancel it. Moreover, it was revealed that continuance intention positively impacted the intention to complete and negatively impacted the intention to cancel the course. This expands the body of knowledge about learners’ motivations for three different e-learning behaviour intentions and has managerial implications for their development in emerging economies.","PeriodicalId":43076,"journal":{"name":"Organizations and Markets in Emerging Economies","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2023-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47162812","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

What Kind of “Green” do the Guests Want? An Exploration of Adoption of Luxury Hotel Green Room Attributes 客人想要什么样的“绿色”?豪华酒店绿色客房属性采用的探索

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Organizations and Markets in Emerging Economies Pub Date : 2023-07-13 DOI: 10.15388/omee.2023.14.94

D. Arisandi, Fei Gao (Phoebe), Chin Moi Loh

{"title":"What Kind of “Green” do the Guests Want? An Exploration of Adoption of Luxury Hotel Green Room Attributes","authors":"D. Arisandi, Fei Gao (Phoebe), Chin Moi Loh","doi":"10.15388/omee.2023.14.94","DOIUrl":"https://doi.org/10.15388/omee.2023.14.94","url":null,"abstract":"This study aims to provide insights for sustainability initiatives in Singapore luxury hotels. We explore the impact of green room attributes toward guests’ satisfaction and hotel selection. We surveyed 387 respondents to identify their preferences for green room attributes. Among different green room attributes, we find that younger travelers are satisfied with cloth laundry bags, while older travelers appreciate wooden keys. A female guest is more likely to enjoy eco-friendly food and beverages amenities, while a male guest is more likely to appreciate motion or occupancy sensors. With regard to choosing a hotel, those traveling for leisure and at an older age ranked service quality as more important. Female travelers appreciate cleanliness compared to room rates, and those with higher education ranked sustainability initiatives higher. The analysis of demographic factors can be referenced by the hospitality industry practitioners and the hoteliers of luxury hotels operators when they plan to implement green room features or marketing strategies targeted to a specific segment of customers. As for the greater aim, the research contributes to the literature that focuses on the rise of green consumption to support global sustainability initiatives.","PeriodicalId":43076,"journal":{"name":"Organizations and Markets in Emerging Economies","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2023-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42990761","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Impacts of Store Trust Antecedents on Willingness to Disclose Personal Data in Online Shopping 商店信任前提对网上购物中个人数据披露意愿的影响

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Organizations and Markets in Emerging Economies Pub Date : 2023-07-13 DOI: 10.15388/omee.2023.14.90

S. Urbonavičius, Mindaugas Degutis, Ignas Zimaitis, V. Skare

{"title":"Impacts of Store Trust Antecedents on Willingness to Disclose Personal Data in Online Shopping","authors":"S. Urbonavičius, Mindaugas Degutis, Ignas Zimaitis, V. Skare","doi":"10.15388/omee.2023.14.90","DOIUrl":"https://doi.org/10.15388/omee.2023.14.90","url":null,"abstract":"Personal data disclosure is crucially important to modern business, and specifically – to online stores. It is largely predicted by the willingness to disclose personal data that significantly varies among emerging economies due to impacts of numerous factors. One of the important factors that impacts willingness to disclose personal data in online shopping is trust in an online store. However, the importance of trust in a store partly occurs because it mediates effects of other antecedents. This study conceptualizes three groups of important antecedents: personal, infrastructural and store-related factors. The study tests indirect effects of the most typical factors from each group: general trust (personal factor), legal regulations (infrastructural factor) and presence of an off-line selling channel in addition to the online channel offered by a store (e-store factor) on willingness to disclose personal data online. The findings show that all these factors, mediated by store trust, have significant positive effects on willingness to disclose personal data. The findings contribute to the knowledge of the groups of factors that impact willingness to disclose personal data online and help to set directions for future research.","PeriodicalId":43076,"journal":{"name":"Organizations and Markets in Emerging Economies","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2023-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43009785","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Should Your Chatbot Joke? Driving Conversion Through the Humour of a Chatbot Greeting 你的聊天机器人应该开玩笑吗？驾驶转换通过聊天机器人问候的幽默

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Organizations and Markets in Emerging Economies Pub Date : 2023-07-13 DOI: 10.15388/omee.2023.14.89

Vaida Lekaviciute, V. Auruškevičienė, J. Reardon

{"title":"Should Your Chatbot Joke? Driving Conversion Through the Humour of a Chatbot Greeting","authors":"Vaida Lekaviciute, V. Auruškevičienė, J. Reardon","doi":"10.15388/omee.2023.14.89","DOIUrl":"https://doi.org/10.15388/omee.2023.14.89","url":null,"abstract":"Despite the increasing number of companies employing chatbots for tasks that previously needed human involvement, researchers and managers are only now beginning to examine chatbots in customer-brand relationship-building efforts. Not much is known, however, about how managers could modify their chatbot greeting, especially incorporating humour, to increase engagement and foster positive customer–brand interactions. The research aims to investigate how humour in a chatbot welcome message influences customers’ emotional attachment and conversion-to-lead through the mediating role of engagement. The findings of the experiment indicate that conversion-to-lead and emotional attachment rise when chatbots begin with a humorous (vs neutral) greeting. Engagement mediates this effect such that a humorous (vs neutral) greeting sparks engagement and thus makes users more emotionally attached and willing to give out their contact information to the brand. \u0000The study contributes to the existing research on chatbots, combining and expanding previous research on human–computer interaction and, more specifically, human–chatbot interaction, as well as the usage of humour in conversational marketing contexts. This study provides managers with insight into how chatbot greetings can engage consumers and convert them into leads.","PeriodicalId":43076,"journal":{"name":"Organizations and Markets in Emerging Economies","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2023-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47468016","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Role of Health-Consciousness and De-stress Motivation on Travel Desire and Intention 健康意识和减压动机对旅游欲望和意向的影响

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Organizations and Markets in Emerging Economies Pub Date : 2023-07-13 DOI: 10.15388/omee.2023.14.93

Rasuole Andruliene, S. Urbonavičius

{"title":"The Role of Health-Consciousness and De-stress Motivation on Travel Desire and Intention","authors":"Rasuole Andruliene, S. Urbonavičius","doi":"10.15388/omee.2023.14.93","DOIUrl":"https://doi.org/10.15388/omee.2023.14.93","url":null,"abstract":"Health-consciousness is an important reason for travelling to resorts that offer health and wellness services. Additionally, during stressful periods, health-consciousness may trigger de-stress motivation, which is another reason to travel to destinations that help exiting from the stressful conditions. The post-pandemic context presents a situation in which health-consciousness, together with de-stress motivation, could play an important role for travelling to nearby resorts, the services of which together with opportunities to socialize could be seen as desired objectives. However, evidence on the impact of de-stress motivation on desire and intention to travel in post-restriction period is scarce, presenting a notable research gap. This gap is addressed with modelling on the basis of goal-directed behaviour that predicts travelling with the consideration of travel desire and travel intentions. This study concentrates on the impact of health-consciousness and de-stress motivation on desire and intention to travel, with the analysis of data collected from 793 respondents in Lithuania. It was found that health-consciousness and de-stress motivation are positively related to each other and have a significant impact on both travel desire and intention.","PeriodicalId":43076,"journal":{"name":"Organizations and Markets in Emerging Economies","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2023-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46083367","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Travel Intention and Travel Behaviour in the Post-Pandemic Era: Evidence from Vietnam 大流行后时代的旅行意向和旅行行为:来自越南的证据

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Organizations and Markets in Emerging Economies Pub Date : 2023-05-29 DOI: 10.15388/omee.2023.18.87

Duong Tien Ha My, Tung Le Thanh

引用次数: 0

Customer Empowerment and Engagement Behaviours Influencing Value for FinTech Customers: An Empirical Study from India 客户授权和参与行为对金融科技客户价值的影响:来自印度的实证研究

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Organizations and Markets in Emerging Economies Pub Date : 2023-05-29 DOI: 10.15388/omee.2023.14.83

Archana Nayak Kini, Savitha Basri

{"title":"Customer Empowerment and Engagement Behaviours Influencing Value for FinTech Customers: An Empirical Study from India","authors":"Archana Nayak Kini, Savitha Basri","doi":"10.15388/omee.2023.14.83","DOIUrl":"https://doi.org/10.15388/omee.2023.14.83","url":null,"abstract":"The article aims to study the impact of consumer empowerment on customer engagement behaviours (CEBs) and their effect on customer value in the FinTech industry of India. A cross-sectional analytical study was carried out to collect data from 380 Indian FinTech app users using a survey questionnaire. The Partial Least Square Structural Equation Modelling (PLS-SEM) method was applied to test the conceptual model. This is one of the first research studies during the COVID-19 pandemic to show that customer-empowered behaviours predict positive CEBs such as reviews and testimonials, which then contribute to customer value. The indirect effects indicate that CEB mediates the relationship between customer empowerment and value. This study also operationalizes and validates customer engagement behaviour as a formative higher-order construct formed by four dimensions such as customers’ social media influence, form/modality, the scope and channel of engagement. To create customer value, FinTech practitioners and e-marketers should foster online communities and identify and manage customers’ need for control and empowerment for a particular service or product under study thus guiding them in designing customized marketing strategies. The study directs academicians and researchers to build engagement models that can enforce positive CEBs namely e-word of mouth, customer reviews and testimonials.","PeriodicalId":43076,"journal":{"name":"Organizations and Markets in Emerging Economies","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2023-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43165657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Role of Entrepreneurial Orientation and Learning on the Performance of Junior Enterprises 创业导向与学习对青年企业绩效的影响

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Organizations and Markets in Emerging Economies Pub Date : 2023-05-29 DOI: 10.15388/omee.2023.14.84

Jeferson Carlin Dos Santos, Hermes Moretti Ribeiro da Silva, Gustavo Hermínio Salati Marcondes de Moraes, Fernanda Cortegoso de Oliveira Frascareli

引用次数: 0

Global Value Chain and Total Factor Productivity in Africa 全球价值链与非洲全要素生产率

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Organizations and Markets in Emerging Economies Pub Date : 2023-05-29 DOI: 10.15388/omee.2023.14.81

F. Ajide

引用次数: 2