MOOCs: The Factors Impacting Learners’ Continuance Intention, the Intention to Complete or Cancel a Course

IF 0.9 Q3 ECONOMICS

Organizations and Markets in Emerging Economies Pub Date : 2023-07-13 DOI:10.15388/omee.2023.14.91

Karina Adomavičiūtė, V. Dikčius, Ignas Zimaitis

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引用次数: 0

Abstract

The growing popularity of massive open online courses (MOOCs), especially during the COVID-19 pandemic, has attracted significant attention from researchers and businesses. Though many studies have investigated what motivates learners’ continuance intention, it is no less important to reveal the factors that lead to course completion or cancellation. The aim of this study is to reveal the factors impacting three different e-learning behaviour intentions– continuance intention, the intention to complete, and the intention to cancel MOOCs – by applying the theory of planned behaviour (TPB) and the technology acceptance model (TAM). Based on a survey of 299 respondents, it was revealed that the TAM only explains continuance intention but cannot be fully employed to predict two other e-learning behavior intentions. Also, participants’ support and self-efficacy, being a part of the TPB model, had an influence on the intention to complete the course, while they did not affect continuance intention. Only participants’ support had a moderate positive impact on the intention to cancel it. Moreover, it was revealed that continuance intention positively impacted the intention to complete and negatively impacted the intention to cancel the course. This expands the body of knowledge about learners’ motivations for three different e-learning behaviour intentions and has managerial implications for their development in emerging economies.

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MOOCs:影响学习者继续学习意愿、完成或取消课程意愿的因素

大规模在线开放课程(MOOCs)的日益普及，尤其是在新冠疫情期间，引起了研究人员和企业的极大关注。虽然许多研究都探讨了学习者继续学习意愿的动机，但揭示导致课程完成或取消的因素同样重要。本研究旨在运用计划行为理论(TPB)和技术接受模型(TAM)，揭示三种不同的网络学习行为意向——继续意向、完成意向和取消意向——的影响因素。通过对299名受访者的调查发现，TAM仅能解释延续意向，而不能完全用于预测另外两种网络学习行为意向。此外，作为TPB模型的一部分，参与者的支持和自我效能感对完成课程的意愿有影响，而对继续课程的意愿没有影响。只有参与者的支持对取消计划的意向有适度的积极影响。研究还发现，继续学习意愿对完成课程的意愿有正向影响，对取消课程的意愿有负向影响。这扩展了关于三种不同电子学习行为意图的学习者动机的知识体系，并对其在新兴经济体的发展具有管理意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Organizations and Markets in Emerging Economies ECONOMICS-

CiteScore

1.60

自引率

0.00%

发文量

审稿时长

20 weeks

期刊介绍： The journal aims to contribute to the development and dissemination of multidisciplinary knowledge on organizations and markets in emerging economies, to increase dialogue among scholars focused on a specific emerging economy or region and to encourage and give an outlet to high quality scholarship, both local and international, to this subject. Organizations and Markets in Emerging Economies welcomes analysis of emerging economies from the perspectives of organizational sciences, marketing, economics, finance and related disciplines. The journal appreciates studies that highlight specificities and patterns that occur in emerging economies and develop new empirical and theoretical knowledge on the subject.