The Role of Health-Consciousness and De-stress Motivation on Travel Desire and Intention

IF 0.9 Q3 ECONOMICS

Organizations and Markets in Emerging Economies Pub Date : 2023-07-13 DOI:10.15388/omee.2023.14.93

Rasuole Andruliene, S. Urbonavičius

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引用次数: 0

Abstract

Health-consciousness is an important reason for travelling to resorts that offer health and wellness services. Additionally, during stressful periods, health-consciousness may trigger de-stress motivation, which is another reason to travel to destinations that help exiting from the stressful conditions. The post-pandemic context presents a situation in which health-consciousness, together with de-stress motivation, could play an important role for travelling to nearby resorts, the services of which together with opportunities to socialize could be seen as desired objectives. However, evidence on the impact of de-stress motivation on desire and intention to travel in post-restriction period is scarce, presenting a notable research gap. This gap is addressed with modelling on the basis of goal-directed behaviour that predicts travelling with the consideration of travel desire and travel intentions. This study concentrates on the impact of health-consciousness and de-stress motivation on desire and intention to travel, with the analysis of data collected from 793 respondents in Lithuania. It was found that health-consciousness and de-stress motivation are positively related to each other and have a significant impact on both travel desire and intention.

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健康意识和减压动机对旅游欲望和意向的影响

健康意识是前往提供健康和身心健康服务的度假村的重要原因。此外，在压力时期，健康意识可能会激发减压动机，这也是前往有助于摆脱压力的目的地的另一个原因。在疫情后的背景下，健康意识和减压动机可以在前往附近度假胜地的旅行中发挥重要作用，度假胜地的服务和社交机会可以被视为理想的目标。然而，关于减压动机对后限制期旅行欲望和意图的影响的证据很少，存在显著的研究空白。这一差距是通过基于目标导向行为的建模来解决的，该行为在考虑旅行愿望和旅行意图的情况下预测旅行。本研究通过分析立陶宛793名受访者的数据，重点研究健康意识和减压动机对旅行欲望和意图的影响。研究发现，健康意识和减压动机呈正相关，对旅行欲望和意图都有显著影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Organizations and Markets in Emerging Economies ECONOMICS-

CiteScore

1.60

自引率

0.00%

发文量

审稿时长

20 weeks

期刊介绍： The journal aims to contribute to the development and dissemination of multidisciplinary knowledge on organizations and markets in emerging economies, to increase dialogue among scholars focused on a specific emerging economy or region and to encourage and give an outlet to high quality scholarship, both local and international, to this subject. Organizations and Markets in Emerging Economies welcomes analysis of emerging economies from the perspectives of organizational sciences, marketing, economics, finance and related disciplines. The journal appreciates studies that highlight specificities and patterns that occur in emerging economies and develop new empirical and theoretical knowledge on the subject.