Impacts of Store Trust Antecedents on Willingness to Disclose Personal Data in Online Shopping

IF 0.9 Q3 ECONOMICS

Organizations and Markets in Emerging Economies Pub Date : 2023-07-13 DOI:10.15388/omee.2023.14.90

S. Urbonavičius, Mindaugas Degutis, Ignas Zimaitis, V. Skare

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引用次数: 1

Abstract

Personal data disclosure is crucially important to modern business, and specifically – to online stores. It is largely predicted by the willingness to disclose personal data that significantly varies among emerging economies due to impacts of numerous factors. One of the important factors that impacts willingness to disclose personal data in online shopping is trust in an online store. However, the importance of trust in a store partly occurs because it mediates effects of other antecedents. This study conceptualizes three groups of important antecedents: personal, infrastructural and store-related factors. The study tests indirect effects of the most typical factors from each group: general trust (personal factor), legal regulations (infrastructural factor) and presence of an off-line selling channel in addition to the online channel offered by a store (e-store factor) on willingness to disclose personal data online. The findings show that all these factors, mediated by store trust, have significant positive effects on willingness to disclose personal data. The findings contribute to the knowledge of the groups of factors that impact willingness to disclose personal data online and help to set directions for future research.

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商店信任前提对网上购物中个人数据披露意愿的影响

个人数据披露对现代商业至关重要，尤其是对在线商店。这在很大程度上是由个人数据披露的意愿来预测的，由于众多因素的影响，新兴经济体之间的个人数据披露意愿存在显著差异。影响在网上购物中披露个人资料意愿的重要因素之一是对网上商店的信任。然而，信任在商店中的重要性在一定程度上是因为它调解了其他前因的影响。本研究概念化了三组重要前因:个人因素、基础设施因素和商店相关因素。该研究测试了每组中最典型因素的间接影响:一般信任(个人因素)、法律法规(基础设施因素)以及除了商店提供的在线渠道之外是否存在线下销售渠道(电子商店因素)对在线披露个人数据的意愿的影响。研究结果表明，在商店信任的中介作用下，这些因素对个人信息披露意愿有显著的正向影响。这些发现有助于了解影响在线披露个人数据意愿的因素组，并有助于为未来的研究设定方向。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Organizations and Markets in Emerging Economies ECONOMICS-

CiteScore

1.60

自引率

0.00%

发文量

审稿时长

20 weeks

期刊介绍： The journal aims to contribute to the development and dissemination of multidisciplinary knowledge on organizations and markets in emerging economies, to increase dialogue among scholars focused on a specific emerging economy or region and to encourage and give an outlet to high quality scholarship, both local and international, to this subject. Organizations and Markets in Emerging Economies welcomes analysis of emerging economies from the perspectives of organizational sciences, marketing, economics, finance and related disciplines. The journal appreciates studies that highlight specificities and patterns that occur in emerging economies and develop new empirical and theoretical knowledge on the subject.