Online Journal of Communication and Media Technologies最新文献

{"title":"Trust in social media influencers and purchase intention: An empirical analysis","authors":"Zeynep Alkan, Sevilay Ulas","doi":"10.30935/ojcmt/12783","DOIUrl":"https://doi.org/10.30935/ojcmt/12783","url":null,"abstract":"Influencers have entered our lives as a new communication tool with the developments in social media. The aim of the study is to reveal the relationship between the trust in the influence and the purchase intention in the influencer communication process. An online questionnaire was applied between 21-28 May 2020 to the students who were studying at the Near East University in the spring term of 2019-2020 and followed an influencer. It was found that influencers expressing opinions increased the trust towards them and that there is a positive correlation between trust in the influencer and purchasing intention. It was found that there were no significant difference between genders in terms of trust in influencer and purchase intentions of the participants following the influencer were moderate. There was no significant difference between the time spent on social media and the purchase intention however, significant differences were found between trust in influencer and education and monthly income. The subject being up-to-date and limited number of studies in the field can be considered as the originality of this study. Since it was implemented in the first period of the pandemic, the study sheds light to this process. The purchasing and trust scale has been adapted and developed for influencers. In this case, it is among the features of the study.","PeriodicalId":42941,"journal":{"name":"Online Journal of Communication and Media Technologies","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49127478","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Demographic factors and consumer attitude towards unsolicited mobile-based marketing messages: A factorial design","authors":"Noor Ul Hadi, Nadia Aslam","doi":"10.30935/ojcmt/12784","DOIUrl":"https://doi.org/10.30935/ojcmt/12784","url":null,"abstract":"The increasing number of mobile phone users and unethical practices of sending unsolicited mobile-based advertisement related messages without knowing the relevancy of customers have invited authors to this area of research. This study investigated the consumer attitude towards unsolicited mobile-based advertisement related messages in Pakistan. Data was collected via purposive sampling technique. Statistical tests such as t-test and one- and two-way ANOVA between groups were performed. Findings of the study revealed the existence of significant differences in the mean scores for age, education, and profession. Furthermore, results of two-way ANOVA revealed the presence of significant main effect for age and gender, whereas no interaction effect was found for such variables. The study, interestingly, found the interactive role of profession, which was further probed and confirmed via post-hoc test. The study concluded that mobile-based marketing is not unscrupulous in its true nature; however, doing mobile-based advertising at the cost of encroaching upon consumer privacy and without their permission is not the right way to achieve the desired benefits of the mobile-based advertising.","PeriodicalId":42941,"journal":{"name":"Online Journal of Communication and Media Technologies","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47318887","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Media and non-media sources for disaster risk reduction","authors":"Z. Ali","doi":"10.30935/ojcmt/13095","DOIUrl":"https://doi.org/10.30935/ojcmt/13095","url":null,"abstract":"Media and non-media sources are used for disaster risk reduction (DRR). This study aims to investigate the use of media such as social media, television, newspapers, radio and non-media channels such as mobile phone, family, friends, neighbors, co-workers, government and local authorities for DRR. A survey was conducted in order to obtain quantitative data; 384 respondents from various universities of Pakistan were asked to fill the questionnaire using random sampling. Focus groups with the faculty members of Pakistani universities were also conducted to support the quantitative data. Findings of the study indicate that all major forms of media, including radio, television, newspapers and social media were providing information about DRR. The women were more inclined to get information from social media about DRR and were less likely to use radio for the same purpose. Television was the second most important source regarding DRR. In comparison to the role of media in providing information about DRR, where social media was ranked first for getting information on DRR, television news overrides social media when it comes to effectiveness of media sources. While DRR prepares the public for challenges, which may arise before, during, and after a disaster, the respondents tend to only discuss environmental catastrophes with family, friends, neighbors or co-workers once a disaster occurs. Women use mobile phones to inform unaffected family members about the crippling effects of a specific disaster in their daily lives. Although the government is the primary stakeholder tasked with caring for the general public, it was not considered as valuable by the respondents when compared with other communication modes.","PeriodicalId":42941,"journal":{"name":"Online Journal of Communication and Media Technologies","volume":"1 1","pages":""},"PeriodicalIF":2.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69239421","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Language learning and technology: A conceptual analysis of the role assigned to technology","authors":"M. Zheltukhina, N. Kislitsyna, E. G. Panov, A. Atabekova, Tatyana Shoustikova, Nina I. Kryukova","doi":"10.30935/ojcmt/12785","DOIUrl":"https://doi.org/10.30935/ojcmt/12785","url":null,"abstract":"As technology advances, the teaching-learning process becomes more robust. In addition to technological possibilities and opportunities, the functions that academics give to technology have an impact on its effective application in the field of education. In this study, it is intended to investigate technologically based studies in the field of English language instruction. The study evaluated research articles published in the journals \"Language Learning & Technology\" \"The Journal of the European Association for Computer Assisted Language Learning\" and \"Computer Assisted Language Learning\" in 2020 and 2021 and indexed by the Web of social science. The articles were thematically analyzed. Examined were the study's objective, methods and approaches, technological instruments, and data collection tools. The primary factor is how technology is utilized in the study. Particularly in language education, the role of technology in teaching English as a second language has been investigated. Technology helps EFL students learn. This study will try to conceptualize technology's role. Technology is supposed to develop writing and language abilities first. Quantitative research predominated, followed by mixed-methods. Most research sampled college students. The study mostly used learner-centered and task-based instruction. Language-learning websites are chosen. Second-tier mobile apps. Technological tools are employed directly as teaching tools individually or in groups, but their use as a communication tool between students and teachers and as a tool for student cooperation is highlighted.","PeriodicalId":42941,"journal":{"name":"Online Journal of Communication and Media Technologies","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41948148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Identity construction and self-identification of the protagonist in the film media discourse: Multi-modal linguo-semiotic approach","authors":"M. Zheltukhina, N. Kislitsyna, T. Tameryan, K. Baranova, O. Chupryna, O. V. Sergeeva","doi":"10.30935/ojcmt/13096","DOIUrl":"https://doi.org/10.30935/ojcmt/13096","url":null,"abstract":"The article is devoted to identity construction and self-identification of the protagonist in the film media discourse. Many aspects of our life are influenced by modern media, among which feature films play a significant role. The convergence of visual and auditory channels of perception determines the multi-modal nature of the film media discourse, which in turn contributes to the successful dissemination of the ideas embodied on the screen. The main purpose of the paper is to identify special tactics that are used in film media discourse to demonstrate the stages of the protagonist’s self-identification and identity construction. The research is conducted on the basis of films “Chronicle of amorous accidents” and “Courier”. The multi-modal linguo-semiotic approach is interpreted in the work as a set of linguo-semiotic techniques used in order to study the integrative influence on the viewer’s perception process. It implies the consolidation of functions of human first and second signal systems to construct specific meaning and thus to intervene into the viewers’ cognitive activity. The linguo-semiotic analysis of the data obtained in the study has resulted in the development of an innovative and effective model that demonstrates the existence of a coherent merger of the five tactics and three modes in linguo-cultures. The perspective is a contrasting linguo-semiotic study of the communicative behavior of the protagonists in the modern film media discourse with an emphasis on intercultural differences.","PeriodicalId":42941,"journal":{"name":"Online Journal of Communication and Media Technologies","volume":"1 1","pages":""},"PeriodicalIF":2.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69239457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Effects of message, medium, and motivational factors on news engagement and mobile news consumption: Evidence from Malaysia","authors":"Bahiyah Omar, See Kee Ng, Nurzali Ismail","doi":"10.30935/ojcmt/13116","DOIUrl":"https://doi.org/10.30935/ojcmt/13116","url":null,"abstract":"This study examined the predictors of news engagement and mobile news consumption in Malaysia. Online consumption and engagement of public affairs news were highlighted by collecting data from an online survey among 520 respondents who consume news online. Resultantly, the message factor is the most influential predictor as news credibility was the only significant predictor for news engagement and mobile consumption of public affairs news in Malaysia. Meanwhile, the relationship between online medium and users’ motivation for social utility significantly impact their engagement with public affairs news but not mobile news consumption. Immediacy and information-seeking indicated negligible and insignificant influences. The implications of the study are discussed.","PeriodicalId":42941,"journal":{"name":"Online Journal of Communication and Media Technologies","volume":"1 1","pages":""},"PeriodicalIF":2.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69239463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Ethical Principles of Journalism Communication: Media Convergence as a Transforming Factor","authors":"E. Baranova, Irina G. Anikeeva, Oksana V. Shiryaeva, C. G. Caselles, A. Shnaider","doi":"10.30935/ojcmt/12746","DOIUrl":"https://doi.org/10.30935/ojcmt/12746","url":null,"abstract":"The advent and development of new types and forms of media led to the development of ethical principles of journalism in the second half of the 20th century. However, the process of media convergence, which began at the end of the 20th and beginning of the 21st centuries, has led to global changes taking place at all stages from the creation to the distribution of content. These changes are associated with a serious transformation of the ethical principles of journalism. The authors of this article conclude that further degradation of the ethical values of the media is inevitable, and directly related to certain trends that are inextricably linked with the process of media convergence. These trends are an increase in the share of user-generated content in the media; an overabundance of content that has influenced the media business, giving priority to the speed of content delivery and its clickbait potential; an increase in branded content; and the development of data journalism, which itself raises new ethical issues.","PeriodicalId":42941,"journal":{"name":"Online Journal of Communication and Media Technologies","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45828886","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"News/Entertainment Social Media Engagement and Social Media Health Literacy: Effects on Mental Health and Coping During COVID-19 Lockdown","authors":"Alyaa Anter","doi":"10.30935/ojcmt/12615","DOIUrl":"https://doi.org/10.30935/ojcmt/12615","url":null,"abstract":"This study examined the effects of news engagement (NE) vs. entertainment engagement (EE), and of social media health literacy (SMHL) on mental health and coping during the first COVID-19 lockdown. Further, it investigated the moderating effect of SMHL between NE, EE, mental health, and coping relations. The study is drawing on mood management theory and stress- coping theory and is based on a cross-sectional online survey of 478 participants aged 18 years and older. Moderated multiple regression and path analyses were used; the results indicated that both NE and EE predicted a significant increase in anxiety and depression and increased the participants’ online and offline coping. While SMHL predicted a substantial decrease in anxiety and depression, with an increase in online and offline coping. SMHL significantly moderated (weakened) the relations between NE and both anxiety and depression. Online coping significantly mediated the relations between both NE and EE and offline coping. This study proposes that EE has less effect on anxiety and depression than NE does. Findings support that online coping is an important factor in understanding the relationship between genre-specific social media engagement and offline coping in health crises. SMHL is a crucial moderator for managing the effects of NE on mental health. The study recommends algorithmic awareness as an item of SMHL and rationalization of social media use as a crucial coping mechanism.","PeriodicalId":42941,"journal":{"name":"Online Journal of Communication and Media Technologies","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47474295","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Motivations for Social Media Use as Mediators in the Relationship Between Emotional Intelligence and Social Media Addiction","authors":"Yosra Jarrar, Ayodeji Olalekan Awobamise, Gabriel E. Nweke, Khaled Tamim","doi":"10.30935/ojcmt/12580","DOIUrl":"https://doi.org/10.30935/ojcmt/12580","url":null,"abstract":"In the midst of an ever-changing world that we inhabit today, many facets that were once viewed as ‘intruding’, ‘alien’, or utter anomalies, have turned into integral linchpins of our day-to-day lives, and without them, the modern dynamics of human essence are portrayed as incompetent. Amongst those pivotal factors are the emergence of the Internet, social media platforms, and the inevitable ascendancy of the virtual world. That is, the perception of what is deemed incongruent is primarily dependent on how well one seems to utilize social media, as it is the cutting edge of the contemporary means of social evolution. Indeed, the conception of social engagement has become completely novel nowadays from what it was in the past, and despite the fact that communication has been altered to fit ‘electronic screens’, it has facilitated the mechanisms of communication in a way that is simply undeniable. Howbeit, on the other hand, this cacophony of interactive tools has created one of the virtual world’s most obstreperous dogmas, that is, social media addiction. The rapid changes in external methods of communication have contributed to the stripping of our innate roots of ordeal human communication and thus completely remolded our behaviors in a whirlwind of what seemed like a revolutionary momentum. That is, socialization and the formation of both individual identity and communal solidarity are essentially centered around our online practices, where the dependencies of such shift in communication transmit further into the entirety of our beings and seep into our subconsciousness. Thus, among the notions of social media’s intermingling with human intellect, is the deployment of emotional intelligence (EI) in dealing with social media addiction. Formulating the crux to this research, this paper seeks to shed light on the role of EI in either dampening or arousing the desires of obsessive social media use, especially since there is a major dearth of studies that observe the crucialness of EI management in controlling addictive behaviors on various social media platforms. Through the use of a quantitative research approach, this study examined the role of several motivations for social media use, namely, entertainment, communication, self-expression, and relationship maintenance, in moderating the relationship between EI and social media addiction. This was achieved by distributing questionnaires to 400 participants aged between 18 and 25 in the Kampala Region of Uganda, using a random sampling method. Findings elucidated that EI is negatively correlated to social media addiction, implying that a higher level of EI translates to a lower desire for social media addiction and vice versa, while all four motivations for social media use were significantly correlated with social media addiction. Furthermore, results conveyed that entertainment and relationship management are amongst the top stimulating mediators for the relationship between EI and social media a","PeriodicalId":42941,"journal":{"name":"Online Journal of Communication and Media Technologies","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2022-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46420139","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Bibliometric Analysis of Disinformation through Social Media","authors":"Muhammad Akram, A. Nasar, Adeela Arshad-Ayaz","doi":"10.30935/ojcmt/12545","DOIUrl":"https://doi.org/10.30935/ojcmt/12545","url":null,"abstract":"The study’s purpose is to systematically review the scholarly literature about disinformation on social media, a space with enhanced concerns about nurturing propaganda and conspiracies. The systematic review methodology was applied to analyze 264 peer-reviewed articles published from 2010 to 2020, extracted from the Web of Science core collection database. Descriptive and bibliometric analysis techniques were used to document the findings. The analysis revealed an increase in the trend of publishing disinformation on social media and its impact on users’ cognitive responses from 2017 onwards. The USA appears to be the most influential node with its more significant role in advancing research on disinformation. The content analysis identified five psychosocial and political factors: influencing individual users’ perceptions, providing easy access to radicalism using personality profiles, social media use to influence political opinions, lack of critical social media literacies, and hoax flourish disinformation. Our research shows a knowledge gap in how disinformation directly shapes communal psychosocial narratives. We highlight the need for future research to explore and examine the antecedents, consequences, and impact of disinformation on social media and how it affects citizens’ cognition, critical thinking, and well-being.","PeriodicalId":42941,"journal":{"name":"Online Journal of Communication and Media Technologies","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2022-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47683757","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}