消息、媒介和动机因素对新闻参与和移动新闻消费的影响:来自马来西亚的证据

IF 0.7 Q3 COMMUNICATION

Online Journal of Communication and Media Technologies Pub Date : 2023-01-01 DOI:10.30935/ojcmt/13116

Bahiyah Omar, See Kee Ng, Nurzali Ismail

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引用次数: 0

摘要

本研究考察了马来西亚新闻参与和移动新闻消费的预测因素。通过收集对520名在线新闻消费受访者的在线调查数据，强调了在线消费和公共事务新闻的参与。因此，消息因素是最有影响力的预测因素，因为新闻可信度是马来西亚公共事务新闻的新闻参与和移动消费的唯一重要预测因素。同时，网络媒介与用户社会效用动机之间的关系显著影响用户对公共事务新闻的参与，但对移动新闻消费没有显著影响。即时性和信息寻求的影响可以忽略不计。讨论了本研究的意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Effects of message, medium, and motivational factors on news engagement and mobile news consumption: Evidence from Malaysia

This study examined the predictors of news engagement and mobile news consumption in Malaysia. Online consumption and engagement of public affairs news were highlighted by collecting data from an online survey among 520 respondents who consume news online. Resultantly, the message factor is the most influential predictor as news credibility was the only significant predictor for news engagement and mobile consumption of public affairs news in Malaysia. Meanwhile, the relationship between online medium and users’ motivation for social utility significantly impact their engagement with public affairs news but not mobile news consumption. Immediacy and information-seeking indicated negligible and insignificant influences. The implications of the study are discussed.

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来源期刊

Online Journal of Communication and Media Technologies COMMUNICATION-

CiteScore

3.40

自引率

5.00%

发文量