{"title":"Tracing the Australasian Asta Nielsen Boom in Trove and Papers Past: a tool for recreating the circulation histories of silent films","authors":"Julie K. Allen","doi":"10.1080/17460654.2021.2058204","DOIUrl":"https://doi.org/10.1080/17460654.2021.2058204","url":null,"abstract":"ABSTRACT The circulation of early films was highly ephemeral, since films were regarded as consumable, interchangeable objects. Their rapid passage through cinemas, staying for just a few days or weeks, left few traces that can be used to document their movement a century later. Even in the case of films featuring a phenomenally successful star like the Danish actress Asta Nielsen in the burgeoning early cinema market of Australia and New Zealand (known collectively as Australasia or the Antipodes), few records of silent-era distribution or exhibition companies have survived to reveal which Asta Nielsen films they may have imported and screened, let alone what audiences thought of the films they were able to view. Fortunately, the open-access digitization of extensive archival newspaper holdings in New Zealand (paperspast.natlib.govt.nz) and Australia (trove.nla.gov.au) has made it possible to recreate much of the circulation history of many early films, thereby indicating their popularity and relative profitability. Such archival material confirms that Asta Nielsen was a well-known, highly valued star in the Australasian cinema firmament, with nearly two dozen films in circulation over a four-year period preceding the First World War. This article demonstrates how Trove and Papers Past can be used to follow the movement of the Asta Nielsen film When the Mask Falls/Wenn die Maske fällt (1912) through Australasia, contextualize it as part of a much larger phenomenon of Asta Nielsen films in the Antipodes, and situate it within the larger context of Australasian cinema exhibition and distribution in the pre-First World War era.","PeriodicalId":42697,"journal":{"name":"Early Popular Visual Culture","volume":"13 1","pages":"261 - 274"},"PeriodicalIF":0.2,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74538078","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Between stage and screen: female European stars of early feature films in Australasia","authors":"Julie K. Allen","doi":"10.1080/17460654.2021.2058188","DOIUrl":"https://doi.org/10.1080/17460654.2021.2058188","url":null,"abstract":"ABSTRACT In the thriving, import-dependent cinema market of pre-First World War Australasia, the transition to multireel narrative feature films facilitated the rise of a movie star culture based on crossover European theatre stars and film actors who exemplify Andrew Shail’s definition of a star as a celebrity whose fame is commodified as a production value. From 1908 through 1915, local distributors like T. J. West and Cosens Spencer imported European features in large numbers and with very little lag time, relying on the fame and talent of the featured stars to convert exhibitors and viewers to the longer, more expensive format and to make cinemagoing a high-status social event. This article draws on the Australasian media coverage of three representative stars – Sarah Bernhardt (France), Asta Nielsen (Denmark/Germany), and Francesca Bertini (Italy) — and several of their most prominent films to demonstrate how the newspaper marketing of such stars and the European narrative features in which they appeared contributed to boosting the prestige and aesthetic legitimacy of the cinema and developing a movie star system in Australia and New Zealand, well in advance of the emergence of a film star culture in the US. The gradual shift in public interest from crossover theatre stars like Bernhardt to purely cinematic stars like Bertini, by way of a liminal figure like Nielsen, illuminates this turn and the strategic marketing that helped bring it about.","PeriodicalId":42697,"journal":{"name":"Early Popular Visual Culture","volume":"84 1","pages":"175 - 200"},"PeriodicalIF":0.2,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90542105","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Spezial-Nummer der Asta Nielsen-Zeitung from 11 November 1911","authors":"Friederike Grimm","doi":"10.1080/17460654.2021.2058195","DOIUrl":"https://doi.org/10.1080/17460654.2021.2058195","url":null,"abstract":"ABSTRACT In view of the loss of all contracts and business correspondence on the three exclusive long feature film Asta Nielsen star series, finding the Spezial-Nummer der Asta Nielsen-Zeitung (Special Edition of the Asta Nielsen Magazine) from 11 November 1911 in the library of the German Film Institute (DFF) in Frankfurt am Main represents a small sensation. In this sales brochure, the Projections Actien-Gesellschaft ‘Union’ (PAGU) informed German cinema managers of the company’s conditions for renting the first Asta Nielsen series, i.e. graduated rental prices, planned release dates and suppliers. It reveals the organization and planning of the world’s first exclusive long feature film star series which included advance booking of the whole series and the splitting of the German film market into Monopolfilm distribution circuits. Furthermore, the twelve pages of the Spezial-Nummer der Asta Nielsen-Zeitung contain background information on the film star Asta Nielsen, ads for the first four long features of the series and models for local cinema advertising.","PeriodicalId":42697,"journal":{"name":"Early Popular Visual Culture","volume":"42 1","pages":"229 - 244"},"PeriodicalIF":0.2,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82817335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Asta Nielsen, the film star system and the introduction of the long feature film","authors":"Yvonne Zimmermann","doi":"10.1080/17460654.2022.2059833","DOIUrl":"https://doi.org/10.1080/17460654.2022.2059833","url":null,"abstract":"and of the suffering but conscientious character of the Nordic writers and dramatists of the eighteen-eighties. (The cinema is always a few years behind the reigning intellectual fashions.) In Asta Nielsen, the Danish film gave us an artist of real merit whose sphinxlike appeal was to last for many years. (Bardèche and Brasillach 1938 [1935], 57)","PeriodicalId":42697,"journal":{"name":"Early Popular Visual Culture","volume":"14 1","pages":"107 - 120"},"PeriodicalIF":0.2,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74614926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"‘Cinema: Today’s Theatre’ – Images from the 1914 Cologne Rose Monday Parade","authors":"Friederike Grimm","doi":"10.1080/17460654.2021.2058197","DOIUrl":"https://doi.org/10.1080/17460654.2021.2058197","url":null,"abstract":"ABSTRACT A carnival float in the 1914 Cologne Rose Monday parade was designed under the slogan ‘Theatre Then and Now’. The float depicted a cinema under the headline ‘The Theatre of Today’, pointing out that the film industry was encroaching on actors, authors and topics of the classical legitimate theatre. While the cinema sector was booming in the city, the Cologne Schauspielhaus (Cologne Theatre) was suffering a severe decline in audience attendance. The painted draft of the carnival float illustrates in detail the discrepancy between cinema and legitimate theatre and what they offered its audiences: long feature films for high entrance fees versus free car rides and free buffet to lure audiences into classical Greek tragedies. The Cologne carnival float commented in a caricaturing way on how the cinema attained sold-out houses with its propositions, while the legitimate theatre remained empty.","PeriodicalId":42697,"journal":{"name":"Early Popular Visual Culture","volume":"42 9","pages":"245 - 260"},"PeriodicalIF":0.2,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72483817","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Not only divas: special features of films in cinema advertising in Trieste before the First World War","authors":"Martin Loiperdinger","doi":"10.1080/17460654.2021.2058191","DOIUrl":"https://doi.org/10.1080/17460654.2021.2058191","url":null,"abstract":"ABSTRACT The ‘invention’ of the long feature film was the key tool used by production and distribution companies to try to solve the overproduction crisis of short films in Europe at the end of the first decade of the twentieth century. Neither cinema owners nor their patrons had clamoured for the shift from entertaining short film programmes to challenging long feature films that absorbed the viewer’s attention and required qualifications in creating meaning while watching moving pictures. Thus, it was the local cinema manager who had to succeed in attracting paying audiences to multiple-reel feature films that ran for one hour or longer – in some cases more than two hours. This essay presents a local study of the cinema programme in Trieste before the First World War that examines the selling points put forward in newspaper ads published in Il Piccolo, the most read daily newspaper at the time, with the aim of promoting long feature films. The evaluation of a sample of over 350 cinema advertisements shows that stars and divas like Asta Nielsen and Lyda Borelli were but one among other, some stronger, selling propositions to attract local audiences for long feature films. These other selling points were Danish dramas produced by Nordisk, Italian peplum films and programmes of short film comedies by Max Linder. This diversity in selling points for the long feature film testifies to the fact that though the star system was emerging, it had not yet been fully established as a means of marketing multiple-reel feature films by the end of the 1913–14 season, at least not in Trieste.","PeriodicalId":42697,"journal":{"name":"Early Popular Visual Culture","volume":"47 1","pages":"201 - 228"},"PeriodicalIF":0.2,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88147380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Asta Nielsen film trade in Great Britain: pioneering the exclusive long feature star series before the First World War","authors":"Victor Chavez, Martin Loiperdinger","doi":"10.1080/17460654.2021.2058184","DOIUrl":"https://doi.org/10.1080/17460654.2021.2058184","url":null,"abstract":"ABSTRACT This article examines Asta Nielsen’s exceptional position in the British film market in connection with the film renter Walturdaw’s pioneering star-based exploitation of long feature films on exclusive terms, in the seasons 1911–12 to 1913–14. Close readings of renters’ advertising in leading trade journals and of star portraits in fan magazines, supplemented by OCR research in The British Newspaper Archive on exhibitors’ advertising of a number of film stars in the local press, provide strong evidence that Asta Nielsen was the most prominent star of the multiple-reel feature format in Great Britain before the First World War. The unrivalled number of twenty long features offered for hire by one single renting company allowed Asta Nielsen to perform the renowned versatility of her acting with considerable frequency and even in unique repertoire programme formats. While comparatively high numbers of OCR hits are not synonymous with popularity, trade paper notes and local cinema ads allow heuristic conclusions on her popularity, at least in certain circumstances. Because she was promoted as a Scandinavian actress who was not bound to any production company, the German provenance of her multiple-reel features was quite unknown: thus, screenings of Asta Nielsen films which had been released before the war did not stop during the 1914–15 season.","PeriodicalId":42697,"journal":{"name":"Early Popular Visual Culture","volume":"460 1","pages":"149 - 174"},"PeriodicalIF":0.2,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85537270","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Asta Nielsen brand: advertising long feature star series in German local newspapers, 1911 to 1914","authors":"Friederike Grimm","doi":"10.1080/17460654.2022.2059834","DOIUrl":"https://doi.org/10.1080/17460654.2022.2059834","url":null,"abstract":"ABSTRACT Based on nearly 5,000 cinema ads from German newspapers, this article reveals the marketing of the Asta Nielsen brand from 1911 to 1914 in 53 cities and towns in Germany. The three Asta Nielsen series were the first long feature star series in Europe to be distributed with exclusive exhibition rights. The distributor Internationale Film-Vertriebs-Gesellschaft m.b.H. (IFVG) supplied promotional materials such as ad models and sales brochures to support cinema managers’ advertising in their local newspapers. With the epithet ‘the Duse of cinema art’, uniform portrait vignettes and versatile character vignettes, IFVG tried to address several target groups at the same time. In the course of the three cinema seasons from 1911/12 to 1913/14, a change in the Asta Nielsen brand can be observed: the face of the brand changed from a figure with whom the average viewer could identify to an inimitable film diva and the references to legitimate theatre became less and less prominent. By analysing business-to-consumer communication, this article shows which promotional materials cinema managers adopted and which specific strategies they used to attract their local audience.","PeriodicalId":42697,"journal":{"name":"Early Popular Visual Culture","volume":"1 1","pages":"121 - 148"},"PeriodicalIF":0.2,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83799008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Robert Seymour and nineteenth – century print culture: sketches by Seymour and comic illustration","authors":"Jessica A. Thomas","doi":"10.1080/17460654.2021.1942566","DOIUrl":"https://doi.org/10.1080/17460654.2021.1942566","url":null,"abstract":"","PeriodicalId":42697,"journal":{"name":"Early Popular Visual Culture","volume":"16 1","pages":"1 - 2"},"PeriodicalIF":0.2,"publicationDate":"2021-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84905665","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}