Spezial-Nummer der Asta Nielsen-Zeitung from 11 November 1911

Abstract

ABSTRACT In view of the loss of all contracts and business correspondence on the three exclusive long feature film Asta Nielsen star series, finding the Spezial-Nummer der Asta Nielsen-Zeitung (Special Edition of the Asta Nielsen Magazine) from 11 November 1911 in the library of the German Film Institute (DFF) in Frankfurt am Main represents a small sensation. In this sales brochure, the Projections Actien-Gesellschaft ‘Union’ (PAGU) informed German cinema managers of the company’s conditions for renting the first Asta Nielsen series, i.e. graduated rental prices, planned release dates and suppliers. It reveals the organization and planning of the world’s first exclusive long feature film star series which included advance booking of the whole series and the splitting of the German film market into Monopolfilm distribution circuits. Furthermore, the twelve pages of the Spezial-Nummer der Asta Nielsen-Zeitung contain background information on the film star Asta Nielsen, ads for the first four long features of the series and models for local cinema advertising.